Microsoft's Shrinking Window For Tablets: Its Fifth-Mover Product Strategy Is Late

JP Gownder

Forrester is bullish on Windows 8 as a product for consumers. With Windows 8, Microsoft is adapting Windows in key ways that make it better suited to compete in the post-PC era, including a touch-first UI, an app marketplace, and the ability to run natively on SoC/ARM processors. This pivot in product strategy and product design makes sense as we move deeper into an era when computing form factors reach far beyond traditional desktops and laptops.

But in a new reportSarah Rotman Epps and I look at Windows 8 tablets, specifically, through our product strategy lens. What do we see? On tablets, Windows 8 is going to be very late to the party. Product strategists often look to be “fast followers” in their product markets. Perhaps the most famous example is the original browser war of the 1990s: Microsoft’s fast-following Internet Explorer drove incumbent Netscape out of the market altogether.

For tablets, though, Windows really isn’t a fast follower. Rather it’s (at best) a fifth-mover after iPad, Android tablets like the Samsung Galaxy Tab, HP’s now-defunct webOS tablet, and the BlackBerry PlayBook tablet. While Windows’ product strategists can learn from these products, other players have come a long way in executing and refining their products — Apple, Samsung, and others have already launched second-generation products and will likely be into their third generation by the time Windows 8 launches.

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The Nook Boutique: How Channel Matters To Product Strategists

JP Gownder

The link between product strategy and channel is often overlooked, but strong: In our most recent survey of product strategy professionals, 33% say that they, personally, define the channel strategy for the products they sell. In other organizations, product strategists must work with more specialized channel strategists. Either way, channel is a determinant of success in any product strategy.

In the consumer electronics industry – and more specifically, the rapidly changing tablet market – channel presents a major challenge to product strategists. Most product strategists sell their tablets at Best Buy, a retailer that receives high foot traffic from engaged buyers, but which contains a lot of competing models. It’s easy for any individual tablet product to get lost at Best Buy, particularly when the retailer is offering plenty of Android tablets with limited meaningful differentiation among them. Buying end caps (which are expensive, if differentiating) can help, but it’s not always clear that the Blue Shirts can explain every tablet’s value equally.

Apple has this quandary beaten: Its Apple Stores form the core of its retail channel, and after a product like the iPad has been popularized, Apple also sells via mass-market retailers like Wal-Mart and Target. Competitors haven’t been able to match Apple’s winning formula, though Microsoft is starting to roll out its own stores.

Barnes & Noble offers the most interesting test case: As Sarah Rotman Epps has written, the brick-and-mortar stores play a very central role in the product strategy of the Nook Tablet. The new Nook Boutique has finally launched (see photo below); how is it stacking up?

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Christmas 2011: The First Mass Customized Holiday Season

JP Gownder

Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about all year long: mass customization, a product strategy that's ready for prime time across multiple industries.

A trip to the Natick Mall (yes, "Mall," no longer "Collection," New Englanders) reveals that mass customization isn't just the future; it's the present. In fact, it's hiding in plain sight. Build-a-Bear Workshop, Hallmark, Lego, and LensCrafters are all stores in the Natick Mall that offer significant customization for consumer products. Burberry is the latest Natick Mall vendor to offer mass customization; I am quoted in Time magazine this week (here, but subscription required to view the link; page 82 in the December 5 paper edition) discussing how luxury clothing and customization fit together well. As I've written before, one of the benefits of employing mass customization is that it empowers consumers to create products that express their personalities -- a particularly relevant feature for clothing and apparel products.

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HP Expands Its x86 Options With Mission-Critical Program – Defense And Offense Combined

Richard Fichera

Today HP announced a new set of technology programs and future products designed to move x86 server technology for both Windows and Linux more fully into the realm of truly mission-critical computing. My interpretation of these moves is that it is both a combined defensive and pro-active offensive action on HP’s part that will both protect them as their Itanium/HP-UX portfolio slowly declines as well as offer attractive and potentially unique options for both current and future customers who want to deploy increasingly critical services on x86 platforms.

What’s Coming?

Bearing in mind that the earliest of these elements will not be in place until approximately mid-2012, the key elements that HP is currently disclosing are:

ServiceGuard for Linux – This is a big win for Linux users on HP, and removes a major operational and architectural hurdle for HP-UX migrations. ServiceGuard is a highly regarded clustering and HA facility on HP-UX, and includes many features for local and geographically distributed HA. The lack of ServiceGuard is often cited as a risk in HP-UX migrations. The availability of ServiceGuard by mid-2012 will remove yet another barrier to smooth migration from HP-UX to Linux, and will help make sure that HP retains the business as it migrates from HP-UX.

Analysis engine for x86 – Analysis engine is internal software that provides system diagnostics, predictive failure analysis and self-repair on HP-UX systems. With an uncommitted delivery date, HP will port this to selected x86 servers. My guess is that since the analysis engine probably requires some level of hardware assist, the analysis engine will be paired with the next item on the list…

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HP Folio Ultrabook: A Happy Meal For The Road Warrior

David Johnson

Enterprise laptops are on the shopping list for many I&O professionals I speak with every week, with some asking if Netbooks are the antidote to the MacBook Air for their people. Well, on the menu of enterprise laptops, I think of Netbooks as an appetizer -- inexpensive, but after an hour my stomach is growling again. Garden-variety ultraportables on the other hand are like a turkey sandwich -- everything I need to keep me going, but they make me sleepy halfway through the afternoon.

Ultrabooks are a new class of notebook promoted by Intel and are supposed to be a little more like caviar and champagne -- light and powerful, but served on business-class china with real silverware and espresso. At least that's what I took away after being briefed by Intel on the topic. I had the chance to sample HP's new Ultrabook fare in San Francisco a few weeks ago while they were still in the test kitchen, and it seems they took a little different approach. Not bad, just different.

It struck me that rather than beluga and Dom Perignon , HP has created more of a Happy Meal -- a tasty cheeseburger and small fries with a Diet Coke, in a lightweight, easy to carry package for a bargain price. It has everything the road warrior needs to get things done, and like a Happy Meal, they can carry it on the plane and set it on the tray table…even if the clown in front of them reclines. Folio offers the Core i5-2467M processor, 4GB RAM, a 13.3" LED display and a 128GB SSD storage, a 9-hour battery and USB 3.0 + Ethernet ports as highlights, all for $900. It's a true bargain. I think I will call it the McUltrabook.

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AMD Releases Interlagos And Valencia – Bulldozers In The Cloud

Richard Fichera

This week AMD finally released their AMD 6200 and 4200 series CPUs. These are the long-awaited server-oriented Interlagos and Valencia CPUs, based on their new “Bulldozer” core, offering up to 16 x86 cores in a single socket. The announcement was targeted at (drum roll, one guess per customer only) … “The Cloud.” AMD appears to be positioning its new architectures as the platform of choice for cloud-oriented workloads, focusing on highly threaded throughput oriented benchmarks that take full advantage of its high core count and unique floating point architecture, along with what look like excellent throughput per Watt metrics.

At the same time it is pushing the now seemingly mandatory “cloud” message, AMD is not ignoring the meat-and-potatoes enterprise workloads that have been the mainstay of server CPUs sales –virtualization, database, and HPC, where the combination of many cores, excellent memory bandwidth and large memory configurations should yield excellent results. In its competitive comparisons, AMD targets Intel’s 5640 CPU, which it claims represents Intel’s most widely used Xeon CPU, and shows very favorable comparisons in regards to performance, price and power consumption. Among the features that AMD cites as contributing to these results are:

  • Advanced power and thermal management, including the ability to power off inactive cores contributing to an idle power of less than 4.4W per core. Interlagos offers a unique capability called TDP, which allows I&O groups to set the total power threshold of the CPU in 1W increments to allow fine-grained tailoring of power in the server racks.
  • Turbo CORE, which allows boosting the clock speed of cores by up to 1 GHz for half the cores or 500 MHz for all the cores, depending on workload.
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Welcome To The Nook Signing

JP Gownder

 It’s a tried-and-true in-store promotional tactic: the book signing. Authors tour bookstores, meet their fans, and sign copies of a book that was bought in the store that day.

How can book signings be updated for the 21st century? Barnes and Noble, with its Nook devices and its rapidly expanding Nook Boutiques, has an opportunity to create a total product experience around its Nook devices and digital books. Let's call it a Nook Signing, a theoretical Forrester product idea for Barnes and Noble to consider.

Leveraging its in-store Wi-Fi, Barnes and Noble could host a series of Nook Signing events – special book signing events only for owners of Nook devices (or those willing to buy them in store that day).

The event would feature marquee bestselling authors like George RR Martin or other authors with vociferous, loyal fans. (Barnes and Noble would have to incentivize these authors).

Attendees would get to meet the author, but more importantly, would receive an in-store download over Barnes and Noble’s Wi-Fi, receiving unique, brand-new content on their Nooks. For example, Nook Tablet and Nook color devices could receive a video from George R.R. Martin offering up an exclusive tidbit about his next book.

What happens next? Nook Signing attendees use their Facebook, Twitter, and other social media accounts to tell the world the news about George R.R. Martin’s next book ... which they learned about at the Nook Signing.

What does this event accomplish?

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Did Hell Freeze Over? Not Yet, But It's Getting Cold!

David Johnson

A couple of weeks ago, I proposed that I&O Professionals should repeal Mac prohibition and find ways to empower employees who are choosing Macs in increasing numbers and bringing them to the office. This was based on fresh 2011 research with Forrester clients, vendors and survey respondents, and concluded that not only were the numbers of Macs in enterprises increasing rapidly, but that the people choosing their own technology for the office, are often the highest performers.

Philip Elmer-DeWitt of Fortune's Apple 2.0 picked it up right away and made a very astute observation: that Forrester's stance on Macs in the enterprise had seemingly flip-flopped. His conclusion was based on a 2007 Forrester report on enterprise desktop trends in which Forrester observed: "Macs can be ignored for all but niche business groups." The conclusion was based on the data of the time, which showed Microsoft's enterprise desktop market share at 95%, but also noted that Apple's had doubled. We also observed in the same report that "Microsoft is not innovating," and "Vista is having a tough time in enterprises," based on data which showed slow uptake of Windows Vista and Internet Explorer 7.

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Extending The Best Practices From The Data Center To The Campus

Andre Kindness

Last week Vendor X was briefing me on a set of new switches. The projector started rolling with a nice webconference slide deck and a voiceover highlighting customer requirements. It wasn’t long before I felt like Phil Connors (Bill Murray) from the movie Groundhog Day, listening to a radio DJ ask listeners if Punxsutawney Phil was going to see his shadow. This déjà vu moment wasn’t another data center networking briefing but, surprisingly, one about network campus switches.

The past five years have been an era of contraction. Businesses put cost-cutting on the top of their lists and virtualization and consolidation were the panacea for efficiency gains, becoming the shiny ball vendors used to lure customers into buying new solutions. As a result, every networking vendor has been rolling out solutions to address virtual machine (VM) mobility and storage convergence. However, priorities are changing: Revenue growth has just outranked cost-cutting in a Forrester survey of IT executives. I&O teams are altering their focus from where the VMs connect to the other edge where users hook in.

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The State Of ITSM In 2011 Report Is Now Available

Glenn O'Donnell

 

As many of you know, Forrester conducted a joint research study earlier this year, in conjunction with the US chapter of the IT Service Management Forum (itSMF-USA). The report is finally now available to the deserving. Forrester clients can download it using the normal access methods. Members of itSMF-USA will receive their copy from itSMF-USA. If you contributed, but do not fall into either category, Forrester will be sending you your copy.

You can read a few of the finding in my original post announcing the completion of the study. An example of the findings is the level of satisfaction with service desk solutions. While satisfaction in general is higher than one would think, a SaaS model has proven especially satisfactory:

Satisfaction With A SaaS Model For Service Desk Is Very High

Please let me know if you are having difficulty obtaining your report. Thank you again for all the participation that led us to these findings! We look forward to next year’s study!