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Cliff serves B2C Marketing Professionals. .
Posted by Cliff Condon on February 8, 2010
Wow. There are a lot of comments flying around about Forrester's yet-to-be released blog platform and associated policy - some accurate, some not. The blog posts from Forrester analysts like Josh Bernoff and Augie Ray have had the most accurate information to date.
Since my job is to lead many of Forrester's social initiatives, including the new blog platform, I thought I would weigh in. So let me add some clarity to what we working on:
I hope that adds some clarity to what we are working on - I'll share more as we move closer to roll-out later in the quarter. However, I felt it necessary to add to the conversation now since there has been discussion about analysts' brands and the Forrester brand. The fact is we want to do everything possible to give analysts a high degree of visibility. Giving every analyst a personal blog is a step toward that goal. Our analysts' reputation and our own are tied together. Our new blog platform is being designed to boost them both.