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Posted by Nate Elliott on December 3, 2009
I've spent the last year living and working in Vancouver, Canada -- speaking with many Canadian interactive marketers and agencies, and collecting survey data on Canadian consumers -- so I'm pleased to say that yesterday we released a new report, Canadian Social Technographics Revealed, and added our latest Canadian data to our free Social Technographics Profile Tool.
In researching this report, I learned that:
One of my favorite examples of social media marketing in Canada comes from the political realm. NDP leader Jack Layton recognized that his followers were among the most socially engaged in Canada, as you'll see below. So he used Facebook, Twitter, and YouTube to energize NDP voters before the 2008 federal election -- and that helped the party gain 31% more seats in Ottawa than they'd had in the previous government.
Go and have a play with our Social Technographics Profile Tool and you can find free cuts of this data by age and gender. (Clients can also ask us to cut the data by other factors, like where people bank, which mobile carrier they use, or what province they live in.)
And if you've got any other great examples of social media marketing in Canada, let us know in the comments below.