New Research: Know Your Adversary

Rick Holland
Mandiant's APT1 report changed the threat intelligence marketing game, and you would be hard pressed to find a cybersecurity company that doesn't have a research/intelligence team that produces threat actor reports. The previous few weeks have seen a significant amount of threat intelligence marketing around threat actor groups. FireEye released "APT28: A Window into Russia’s Cyber Espionage Operations?" The analytics firm Novetta released "Operation SMN: Axiom Threat Actor Group Report."  
 
We have even seen law enforcement documents on threat actors. In August, Mr. Su Bin, a Chinese national, was indicted for the theft of Boeing’s trade secrets. The criminal complaint regarding Su Bin’s activities became public in June and offers a fascinating perspective into espionage as a service.  
 
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Q&A with Rodney Prezeau, SVP, Affluent Client Experience, Charles Schwab

John Dalton

The quality of a customer experience is determined by its ability to serve customers across three fundamental dimensions – what Forrester calls ‘The Three E’s of Customer Experience:’

  • Effectiveness – customers get value from the experience.
  • Ease – customers get value without difficulty.
  • Emotion – customers feel good about the experience.
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Mobile Development: The 2015 Crystal Ball

Michael Facemire

Mobile developers change people's lives every single day -- they create innovative experiences, reshape how we spend our time, and give us continual access to Facebook and Twitter (the latter being especially important to the author!). The pace at which these new experiences are delivered continues to amaze, yet continues to speed up. As a recovering enterprise mobile developer myself, I'm always tracking the new tools and technologies that developers are using to maintain this pace and provide new innovation. With that in mind, we've published a report on the mobile development predictions for 2015; the changes that will allow developers to continue to produce amazing innovation at a continually faster rate. We've highlighted 8 in the report, but the ones that are especially exciting to me are:

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The Mobile Mind Shift Is Happening — With Or Without You

Tim Sheedy

I just spent a great weekend in Canberra, Australia’s capital, as a part of the Human Brochure activity — a campaign organized by Visit Canberra to get people discussing and promoting the city on social media. As one of the “VIP activities”, my family went to the Cockington Green Gardens miniature village, which was celebrating its 35th anniversary. The son of the owner (who is heavily involved in the business) was our host - it was a really interesting and educational evening, and we had the opportunity to ask all sorts of questions.

Currently, Cockington Green Gardens has no mobile app, and very little presence in the virtual world. I asked if they had thought about a mobile app (someone else asked about audio tours), but their small budget means that this is not possible at present. The value of such an app was brought home by the huge amount of information that the owner’s son passed on to us — such as the fact that the roof in the image below has 50,000 tiles, all of which were laid by hand at a rate of 500 to 1,000 per day — most of which is beyond the reach of most visitors.

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Customer Success: A Hot New Software Category That Helps You Manage Your Customers

Kate Leggett

We live in a subscription economy, thanks to the internet and cloud-based computing. Industries like media, entertainment, and telecommunications have fully embraced a subscription software model, while others, such as publishing, computer storage, financial services, healthcare services, transportation, and business-to-business (B2B) software, are moving in this direction.

What has also happened in parallel is the arrival of the "age of the customer." Customers have become more demanding, staying loyal to companies only when they deliver value. If you offer your products as services, you must manage customer relationships to make sure that your customers are satisfied and will stay loyal to your brand. You must do this to:  

  • Preserve revenue. Managing customer churn becomes increasingly important as you move out of an early-stage, high-growth mode. This is because focus shifts to more steady growth, and customer retention becomes a significant metric for financial success.
  • Expand revenue. If a customer is obtaining value from their purchase, renewal and upsell conversations become easier. For example, you can collect data on how a customer is using a product to realize their business goals and use it to present the appropriate cross-sell and upsell to the customer.
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Data Before Technology: IBM Watson's Vision

Michele Goetz

I sat down with Steve Cowley, General Manager for IBM Watson, on Tuesday at IBM Insights to talk about Watson successes, challenges since the January launch, and what is in store.  While the potential has always intrigued me, the initial use cases and message gave me more than a bit of pause: the daunting task to develop and train the corpus, the narrowness of the use cases, what would this actually cost?  Jump ahead nine months and the IBM Watson world is in a very different place.

IBM is clearly in its market building phase.  It is as much about what IBM Watson is and how IBM overall is repositioning itself as it is about changing the business model for selling technology.  However, it is easy to get negative very fast on this strategy as seen with the tremors on Wall Street as IBM's stock has gone from a 52 week high of $199 to $164 at close on Friday 10/31, much of that happening in the past month since earnings release. Wall Street may not like company uncertainty during transitional periods, but enterprise architects care about what will make their organizations successful, make development and management of technology easier, and making sure costs don't sky rocket when new bright shiny objects come in. And, that is where IBM is headed with an eye toward changing the game.

IBM Watson delivers on information over technology.

Steve surprised me with this statement, "[With] traditional programmed systems, the system is at its best when it is deployed, because it is closest to the business need it was written for. Over time these systems get further and further away from the shifting business need and so either they fall in effectiveness, or require a great deal or maintenance." Steve pointed out that data is what is changing the game.*

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Microsoft’s Cleans Its Windows Licensing To Reveal The Path To BYOD

Duncan Jones

Today’s announcement by Microsoft of a per-user subscription licensing (USL) option for Windows is significant, and good, news for its customers. I’ve been telling Microsoft product managers for years to phase out their obsolete per-device licensing models, and this is a major step in that direction. it marks a major change in Microsoft’s attitude to bring-your-own-device (BYOD) programs involving non-Windows devices such as Apple Macs and Android tablets.

Source: Microsoft

Previously Microsoft tried to discourage customers from using virtual desktop infrastructure (VDI) on top of rival operating systems by applying complex licensing rules involving various TLAs such as RUR, VDA and CSL (which I’m not going to explain here, because they are, thankfully, no longer needed). The USL is far simpler - clear Windows licensing replacing translucent frosted glass, so to speak.

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Forrester's Top Emerging Technologies To Watch, Now Through 2020

Brian  Hopkins

Technology has given your customers choices and digital predators the edge. Ask marketing, they will tell you about the decreasing effectiveness of traditional campaigns. Look at your business strategy and find plans to address new digital competitors that have become serious threats overnight. Across the board, Forrester finds high expectations that emerging technology will help firms stay competitive amidst these changes. But which ones should you pay attention to? Cloud, mobile, social, Read more

How Do New “Systems Of Insight” Power Great Mobile Moments And Customer Experiences?

Brian  Hopkins
Customers crave contextual and personal experiences on their mobile devices. Companies are looking to the reams of location and behavior data spun off mobile device to deliver them. Meanwhile, executives long for the insights lurking just below the surface of the new data they collect on customers and prospects to improve services and chart the best business strategy. 
 
In most companies, mobile engagement, customer analytics, innovation, and business strategy happen in silos and often half-heartedly. But disrupters like Uber, TripIt, Netflix, Flipboard, and Starbucks deliver great and personalized mobile and digital experiences -- and optimize outcomes -- with insights derived from all the data they can gather.
 
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Meet China’s Cloud Innovators: Automation Is Key For Cloud User Experience

Charlie Dai

My January 2013 report “PaaS Market Dynamics in China, 2012 To 2017,” forecast that China’s platform-as-a-service (PaaS) market would remain in flux until 2015. But now I think it will take even longer for the cloud landscape in China to consolidate and stabilize, for three reasons:

1. The boundary between infrastructure-as-a-service (IaaS) and PaaS is breaking down.

2. Emerging technologies like Docker are having an impact on technology and mindsets.

3. China has emerging startups in both the IaaS and PaaS segments.

The startups mainly focus on differentiating the cloud user experience by automating various layers to deliver unique value to potential adopters of cloud solutions. They include:

  • QingCloud.Founded in 2012, QingCloud raised US$20 million in Series B funding in January 2014. Its IaaS offerings for public and virtual private cloud include computing (image and instances), network (VxNet, routing, elastic IP, and load balancing), storage (volume and snapshot), database (MySQL-based, master/slave synchronization support with auto-snapshot), security (group policy and SSH key pair login), and management features (web console to deploy, manage, and monitor resources), which are billed on a per-second basis.
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