As Eclipse Kits for Cloud Arrive, Amazon Deployment Wins

John R. Rymer

Amazon's announcement on August 26th of its Eclipse toolkit added another Eclipse-cloud option for Java developers. Here is a table comparing these four: Amazon AWS Eclipse Toolkit, Google Plug-In for Eclipse, Stax Platform for Amazon EC2, and the planned next major release of SpringSource Cloud Foundry. (Cloud Foundry today provides a Web interface, but will embrace Eclipse.)
Eclipse cloud kits 

Several observations jump out at me:

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Consumer Market Research Techniques: A Primer For IT Professionals

Ted Schadler

Ted-Schadler by Ted Schadler

Employees are people, too.They just don't look like you. At least most of them don't. To understand what your workforce needs from technology and from you, you have to walk a mile in their shoes.

That's hard to do -- not to mention darn uncomfortable at times! But it is possible to get to know your workforce by grouping them by who they are and what they need from you. There are three techniques that consumer market researchers have developed over the last 40 years to do just that:

  1. Surveys to analyze and segment the workforce. This is step one and something that we'll drill into more detail on over the next few blog posts. Asking good questions, making sure everybody's represented, doing analysis that helps you answer your key questions, this is where the best analysis begins. You'll come up with segments like "technology enthusiasts" and "road warriors."

  2. Focus groups to bring the segments to life. Once the segments are identified, you can invite 5 or 6 people to come in and talk about what they do and what they need from technology. This gives you the "why" and the "how" to go along with the "what" that the survey and segmentation provide. With focus groups, a road warrior starts to look like a real person.

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Medical Records – Does A Bubble Lurk In Our Future?

Craig Le Clair

Craig Le Clair By Craig Le Clair

I just finished a Webinar on Medical Information Management sponsored by Kofax, a process automation firm whose core expertise is paper capture and elimination. It is available on their site We are entering an interesting period here, and may experience a tech bubble in medical or at least a somewhat less desperate Y2K experience. Clearly there is energy and investment around medical information management that increases each month, and that has not been seen in a quite a while. Concepts like “results-based medicine” that will open up a new market for analytics in medicine — see my colleague Boris Evelson’s open letter for Information Week.

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5 Ways Not To Waste Time On Twitter

Mike Gualtieri

Mike_Gualtieri_Forrester Twitter is the social media darling of 2009. The micro-blogging machine was the fourth most visited site after Facebook, MySpace, and YouTube for the week ending June 27, 2009, according to Hitwise.

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Gen Y’s Effect On Business Social Technology Isn’t As Big As Some Have Said

TJ Keitt

Here’s a funny finding: The youngest members of the workforce aren’t the drivers of social technology use in business. How can this be? Haven’t we been told that the generation that made MySpace and Facebook popular would be the one that dragged stodgy, old companies kicking and screaming into a 21st century where corporate hierarchy is flattened through Web 2.0? Don’t companies need to adopt wikis and blogs in order to recruit and retain Gen Yers? Well, the early returns say the answer is, “no.”

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Open letter to Information Week BI In Healthcare article readers

Boris Evelson

Boris Evelson By Boris Evelson

I am so glad that my Information Week article BI in Healthcare is receiving interest and mostly positive feedback. I believe that this is indeed a very important topic to write about, especially considering how behind the times the industry is, and what a unique opportunity we have right now to get it right. We so strongly believe that this is such a critical IT issue and challenge, that Forrester is even bending its own rules slightly – typically all our research is “role” based, not industry based, as we most often find that challenges and requirements by role are almost always very similar across industries. Healthcare and public sectors seem to be a big exception, and therefore, I and some of my colleagues do plan to publish more Healthcare IT specific research. For example, I am currently in the middle of surveying top 30+ BI vendors specializing in Healthcare against 40+ criteria. Stay tuned to the results of this research. And my colleague, Craig LeClair (, is in the midst of conducting research on EMR best practices.

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From Scapegoat to Savior: The Risk Manager Story

Chris McClean

Chris McClean

Even in the toughest times, winners will invariably emerge. With the way expectations are changing regarding corporate controls and disclosure, risk management professionals (whose lack of influence was seen as a substantial cause of our current state of affairs to begin with) will likely be among the first beneficiaries of our new outlook on business.

Forrester customer inquiries seem to have taken a step back when it comes to risk management. While there are still plenty of incoming technology and vendor selection questions, there has been a noticeable spike in calls about fundamental issues, such as how to build and organize risk management programs. Knowledge and experience in risk management basics is in high demand.

Last week, the New York Times emphasized this demand by highlighting the current value of graduate degrees or certification related to risk management. The article explains:

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The Millennials, The Next Power Generation in the Workforce

Claire Schooley

Claire, in her podcast, discusses the rise of the millenial in  the workforce - and strategies for most effectively using their skills.


Case Study #3: InfusionSoft Uses Social Media to Reduce Customer Service Costs

Natalie L. Petouhoff, Ph.D. By Dr. Natalie Petouhoff

I had the privilege to speak to the call center director, JoAnne at when I first started my research on the affects of social media on customer service. I had asked some of the luminaries in social CRM, like Paul Greenberg, who I should talk to. He suggested I should speak to Helpstream. Bob Warfield, the CEO of connected me to JoAnne.

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How Tech Vendors Should Approach Green IT

Chris Mines

Christopher Mines [Posted by Christopher Mines]

My colleague Doug Washburn and I did a Forrester Webinar yesterday for tech vendor clients & prospects. We closed with 6 takeaways for tech vendors seeking to capitalize on the mega-trend of sustainability adoption by their corporate customers:

  1. Corporate sustainability is here to stay; green IT is not a fad or a fashion.
  2. Energy efficiency is important for all IT assets, not just the data center.

  3. Enterprises implementing green IT need process change and consulting support, not just new hardware and software.

  4. Vendors must market their green solutions with a holistic vision and a tactical implementation path.
  5. Green IT has many customer stakeholders, each with a different view of its priority and benefits. VEndors must be multi-lingual in developing conversations with these stakeholders.

  6. Be clear about the cost-benefit arithmetic. Help customers build their business case with ROI numbers that are clear, simple, and complete.