Case Study #2: How Lenovo Implemented Customer Service Social Media Best Practices

The Second Case Study on Customer Service Social Media: How To and The Results...

If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs!

This is the second case studies in the series on Customer Service Social Media Best Practices! You might be wondering what I meant by "ownership." In organizational change management language... there are three stages of project success - awareness, buy-in and ownership. Here ownership doesn't me "owning" like it's mine - not yours. It means taking 100% responsibility for leading and faciliating solid, genuine, collaborative relationships with the whole company to further the whole company's succcess. Here's more details on how Lenovo accomplished their social media goals!

Why Did Lenovo Consider Social Media?

When Lenovo acquired the IBM PC computing division, they realized customers were talking about their products on 3rd party forums like notebookreview.com and thinkpads.com. They felt left out of these important customer conversations. To remedy that, they took ownership and lead the customer social media interactions.

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Does The Business (Still) Hate IT?

Sharyn Leaver

There is certainly no shortage of books to read about how to do a better job in 2010.  One of those just noted is "8 Things We Hate About IT" by Susan Cramm.  Given a quick review of the list, probably a better way to title it would be “8 Beaten-to-Death Clichés” about IT-business relationships.

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Progress Software Acquires Savvion to Create Dynamic Business Platform for Process Professionals

Clay Richardson

Business Process professionals are scratching their heads at today's announcement by Progress Software to acquire Savvion.  Process professionals are asking what exactly does this deal mean - for Progress and Savvion's combined customer portfolios and for the broader BPM market. 

Connie Moore and I sat down earlier today to record a video blog post on what this deal means for Business Process professionals and to the broader BPM market.

 

In our video blog post (also posted on Forrester's YouTube Channel), we outlined three key themes driving the Progress/Savvion deal and how Process pros should view and respond to the latest round of acquisitions in the BPM space:  Process pros should:
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Cloud-Hosted Collaboration: Multi-Tenant Or Dedicated?

Ted Schadler

We just had another of our regular cloud research meetings at Forrester. In these meetings, we cut across our research organization to examine cloud computing from every angle.

Compared with even just a year ago, it's amazing how important and pervasive cloud computing analysis (as opposed to cloud computing guesswork) has become in our research calendar.

You can see the existing cloud/*aaS research here and our planned research here. As the meeting host, I mostly listen, probe, and take notes, but ocassionally I get to jump in with a thought.

To wit: We are often asked about whether cloud-based collaboration (email, team sites, instant messaging, Web conferencing, social computing, etc.) works best on multi-tenant, dedicated solutions, or both. The answer is both, but trending towards multi-tenant. Our clients are interested in both multi-tenant and single-tenant or dedicated cloud solutions -- as long as the price is right.

The future of cloud-based collaboration is clearly multi-tenant for two economic reasons:

1. Multi-tenant enables the fundamental economic benefits of a shared resource. We can see this in the price war going on in email right now -- a 50% price cut in the last 12 months with multi-tenant cloud email. The floor on email cost keeps dropping, fueled by the better economics of multi-tenant solutions and high capacity utilization.

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Case Study #1: How ACT! by Sage Software Transformed the Customer Experience By Social Media

The First Case Study in the Series About "How to Deploy Customer Service Social Media!"

If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just in case you missed them or in case you wanted a refresher as you start down the path of providing a solution to your company social media needs!

When I published the ROI of customer service social media, everyone had asked me - who is doing social media and what are they doing. To help those who haven't started down the social media path, I put together the 5 Best Practices of customer service social media. That doc is chocked full of ideas you can use today. And to provide more details on how companies have accomplished their goals for social media, I also decided to publish a bunch of case studies! ACT! is the first of many! I hope it helps you to get a better idea of how valuable social media is and its bottom-line affects!

Who is Sage and What Did They Want to Accomplish With Social Media?

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Software Sales Proposal - Burn After Reading?

Duncan Jones

Software vendors like to claim that their sales proposals are highly confidential, For Your Eyes Only or even, if you prefer the Coen brothers to Bond, Burn After Reading. I help dozens of clients every year with software negotiations, but I cant do that unless they share with me the vendor’s proposal, including price details and contract terms. Many clients are reluctant to do this, worried that doing this might break confidentiality clauses in their agreement.

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Regulation won't drive Green IT adoption

Chris Mines

Were your hopes for growing adoption of green IT dashed by the non-agreement at COP 15 in Copenhagen? Are you dismayed by the weak prospects for cap-and-trade legislation in the US during 2010? Forrester's latest Green IT survey results give us some reason for optimism -- it turns out that regulatory compliance is a weak motivation for companies' pursuit of more sustainable computing operations.

When we asked IT practitioners at 600 enterprises around the world about their top motivations for pursuing green IT operations, regulatory compliance was the 7th-most frequently cited reason, with just 16% of respondents. What's at the top? Cost and cost. Reducing energy expenses (66%) and reducing other IT operating expenses (42%) have been the strongest drivers for green IT since we began our survey work on this topic in 2007. See the full survey results in our latest Green IT Market Overview report, here.

So fear not, even in the absence of significant regulatory or policy moves this year, good old-fashioned business motivators like profitability and customer demand will continue to push companies to adopt more sustainable processes and practices -- in their IT organization and beyond.

Announcing Forrester's Next Book, "Empowered"

Ted Schadler

[Updated 7-27-2010: We've finished the book, picked the final name, and said a lot about in other places (like here and here).]

Josh Bernoff and I have begun work on Forrester's next book to be published by Harvard Business Press on September 14th in the Fall:

Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business

Groundswell Heroes: Harnessing The Power Shift In Your Workplace And Marketplace

 

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Challenges For Process Professionals Leading Process Initiatives In 2010

Clay Richardson

In this podcast, Clay Richardson walks through five key challenges that process professionals need to address to be successful with business process management in 2010. Topics include lean principles and lean thinking, effectively connecting process initiatives with value drivers, the importance of data, and process-based management.

http://www.forrester.com/role_based/images/author/imported/forresterDotCom/Podcasts/BPA/Clay%20Richardson_Top%20Challenges%20For%20Process%20Professionals%20In%202010.mp3

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Thoughts on EMC’s acquisition of Archer

Chris McClean

What a good way to kick off what should be another exciting year in GRC. Just less than a year ago, Archer Technologies brought consolidation to the IT GRC market with its acquisition of rival Brabeion. The vendor food chain continued today as EMC announced an agreement to acquire Archer into its RSA product division.

Details such as product integration and go-to-market strategy will trickle out slowly of course, but so far, this is a significant deal for a couple of reasons:

  • Archer fills a substantial void in EMC’s product offering, which included many elements of GRC, but no central platform to pull it all together.
  • EMC will introduce the Archer products to a much larger set of potential customers...most notably as a platform to manage security and compliance, but also to customers with requirements for related areas like vendor management or business continuity.
  • It brings another IT heavy-weight fully into the GRC space, with substantial engineering resources to work on product development (but only if Archer continues to be seen as a top priority within RSA).

As we watch this acquisition come together, as well as other upcoming announcements that will make the GRC space even more competitive, here are a few questions to consider:

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