Forrester Blogs For Business Technology Professionals
This is a roll-up of all Forrester blogs written for Business Technology Professionals. Role-specific blogs are listed below. Visit Forrester.com to learn how we make Business Technology Professionals successful every day.
I love going to our Services & Sourcing Forum. As always, our event in Chicago was a great experience. In many ways it’s the highlight of my year as Research Director of the Sourcing & Vendor Management team. The forum takes almost a full year to pull together: picking topics, finding speakers, preparing content…all in the hopes we can help our clients learn something that will help them do their jobs better.
And in return for all that work, the SVM team always learns something too. The attendees, generally senior sourcing execs from big companies, are so willing to share their experiences with us and with each other that I always leave the forum feeling productive and smart and humble. Smart because I leave knowing we provided great content but humble because I always realize at the forum how much I still don’t know (or know well enough).
What did I learn this year? Here are some key nuggets (in no particular order or pattern):
This blog post is a response to an article by Alex Williams on ReadWriteWeb. Thanks for the shout out, Alex, and for bringing more attention to the contentious issue of cloud computing definitions. While Forrester research reports are created exclusively for our clients, our definition is freely available:
A standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way.
Last week, Forrester’s CIO Group held its North American Fall Member Meeting in Chicago. In addition to enjoying some Chicago-style deep dish pizza and dinner at the Art Institute of Chicago, approximately 70 members gathered from across the globe to discuss top-of-mind issues. Sessions included presentations from Forrester analysts, case studies presented by members, and a workshop on IT strategic planning.
Forrester's Consumer Forum Theater Presentations highlight Forrester’s extensive data capabilities. Data is critical to the Consumer Product Strategy teams, and we work closely with our colleagues on the data team to produce our research. Forrester analysts will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior. These demonstrations will be hosted in the International Ballroom at The Fairmont Chicago.
You should check out Forrester analyst Lisa Bradner's post todayover at our Marketing Leadership Blog. Her concept of adaptive brand marketing helps companies re-think their approach to brand management in a world where brand messages are no longer a one-way push, but in fact are shaped by consumers as they interact with and react to brands.
CPS pros should take away the point that marketers and consumer product teams (which might have marketers of their own, or not) need to coordinate their efforts in lockstep to make sure the brand and the organization are prepared for instant feedback from consumers. Because, right now, most organizations are ill-equipped to handle this new world of "always-on" marketing.
Welcome to the fourth quarter of 2009; what we at Forrester call planning season for most IT departments. In a typical year, this is the time that infrastructure and operations professionals spend lots of cycles burning through what remains of the 2009 budget and building plans for investment in 2010 with the hope of gathering a bit more budget than last year. Of course this is no ordinary year. Economists and financial prognosticators, like our own Andrew Bartels are predicting a long recovery from the recession and further delays in IT spending. That means another year of your infrastructure getting older. There’s two ways of looking at this problem and thus your budget proposals for 2010:
Forrester Principal Analyst, Randy Heffner is currently conducting research on how enterprise architects should incorporate cloud computing into their organizations’ IT strategies and architectures. He is looking for enterprise architects to interview — architects that have experience with evaluating Cloud offerings, if not actually using them. In the research, Randy is considering three broad categories of cloud computing offerings: Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS).
Because the term “cloud computing” refers to quite diverse types of services and products, architects need to analyze and build multiple cloud strategies. Although there are potentially strong benefits, the costs, risks, and best usage scenarios are not necessarily clear. At minimum, adopting cloud-based offerings requires changes in IT’s planning, cost management, solution design, and production operations. To predict and manage the impact, architects must examine cloud options to determine the impact on their architecture plans and strategies. This report will analyze how interviewees see cloud computing’s effect on their organization’s:
AT&T recently announced it has acquired VeriSign's Global Security Consulting Services business for an undisclosed amount. The news was not shocking, since VeriSign had been shopping around for a buyer a few years now and AT&T had to acquire additional competencies in their security service portfolio to compete with other telcos – who have already acquired specialized security companies. Here are my initial thoughts on this acquisition.
In the first three quarters of 2009, I’ve had an increasing number of discussions with Forrester clients about the state of mobile development and what technologies they should be evaluating. These conversations usually start with the statement “mobility is a mess…” What I mean by that statement is that we’re in the midst of a sea change in the technology options that IT shops have at their disposal when it comes to building custom mobile applications. The frenetic pace of evolution makes mobile development one of the Top 15 Technology Trends and it warrants careful attention on the part of enterprise architects and application development professionals.By the end of 2010, you’ll have at least five distinct mobile applications architectures to choose from, including: