New Report: Designing An Empowered Mobile Product Strategy

JP Gownder

Forrester’s new book, Empowered, (which is free for U.S. based Amazon Kindle owners from September 7 to 10!) helps companies thrive in the new era of disruptive technologies like social media and mobility. Authored by two of my amazing Forrester colleagues, Josh Bernoff and Ted Schadler, Empowered tells companies to give their most innovative employees – their highly engaged and resourceful operatives, or HEROes – the permission and tools to serve customers using these same emerging technologies.

But Empowered isn’t only about employees. It also lays out a strategy for engaging your most influential customers. Consumer product strategy professionals should wield Empowered concepts for exactly that reason – to energize your best customers. In the mobile space, product strategists are looking for ideas to help them develop innovative, leading-edge applications for Smartphone users on platforms like the iPhone or Android. So we’ve just released a report to help product strategists do just that, called “Designing A Mobile Empowered Product Strategy.” It applies ideas from Empowered to product strategy, and includes numerous case studies of mobile applications that exemplify Empowered approaches.

Read more

Take Part In Forrester's Database Management Survey

Noel Yuhanna

Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS they use, what challenges they face and what initiatives are currently being undertaken or planned for in the coming years. We’re looking at what’s working and what’s not, and things that you are focusing on around database management such as cloud, compression, archiving, security, and tuning.

If you are involved in some part of database management, then we’d love to hear your opinions.  

All results will treated as strictly confidential and results will only ever be presented at an aggregated level.

 You can take the survey here.

 Thanks for your time!

 Cheers,

 Noel

Categories:

Get Empowered Free On Kindle Through September 10th

Ted Schadler

[Update: 3:15pm, 9-7-2010. Sigh. This is a US-only offer. My apologies to colleagues and friends in other countries. I'm told you can buy it on Amazon.com in other countries, at least in hard copy.]

Our new book, Empowered, is free on Kindle through September 10th. That means anybody with a Kindle or Kindle reader (iPhone, iPad, BlackBerry, Android, PC, or Mac) can download and read it for free forever.

My coauthor Josh Bernoff explains why we're not crazy to do this. It boils down to: We hope you read it and share your thoughts and your own HERO experiences with friends and colleagues. For my part, I'd be thrilled to hear directly back from you or read about your own HERO experiences in comments or posts or tweets or video narratives. Here's Josh's post: 

Starting today and continuing until this Friday September 10, you can download Empowered to your Kindle at no charge.

You want to know how to manage your company in the age of empowered customers, don't you? If you've got a Kindle, what's stopping you?

Now to the other question. Are we crazy?

Some people have told me that giving away Empowered on Kindle makes it seem worthless. Or that I'm giving up revenue.

Read more

High Costs And Low Revenues... But 500+ Million Subs And Growing Fast: Welcome To The Indian Mobile Market!

Jennifer Belissent, Ph.D.

Mature market telecom operators can learn from many of their fellow service providers in emerging markets.  Recognizing that contexts differ – and they certainly do – there is still a sharp contrast in approaches to their markets.  Ellen Daley and I just returned from India where we met with Indian telecom operators and services firms, and conducted an interactive session with telecom product and service providers – Forrester TelecomNext 2010.  Both were an opportunity for us to listen and learn as well as share our observations on the industry.  

With well over 500 million subscribers and a growth rate of more than 11% a quarter in 2009, the Indian mobile market is certainly attractive. But, Indian telecom operators face a tough competitive environment with some “circles” having upwards of a half dozen or more service providers (there are 23 telecom regions in India, known as “circles”), and the overall market packed with thirteen competitors.  ARPUs are low and shrinking, with an average of about $2/month in March 2010.  And, the price tag for 3G licenses in India added additional pain, with some vendors paying almost $3 billion in the spectrum auction.  High costs and low revenues do not make for an easy road ahead. 

Read more

Join Forrester’s Tweet Jam On Cloud Computing: September 15 At 11 AM EDT

Holger Kisker

Have questions about cloud computing and the top challenges and opportunities it presents to vendors and users? Then join us for an interactive Tweet Jam on Twitter about the future of cloud computing on Wednesday, September 15th, 2010 from 11:00 a.m. – 12:00 p.m. EDT (17:00 – 18:00 CEST) using the Twitter hashtag #cloudjam. Joining me (@hkisker) will be my analyst colleagues Mike Cansfield (@mikecansfield), Pascal Matzke (@pascalmatzke), Thomas Mendel (@drthomasmendel), and Stefan Ried (@stefanried). We’ll share the results of our recent research on the long term future of cloud computing and discuss how it will change the way tech vendors engage with customers.

 

Looking through the current industry hype around the cloud, Forrester believes cloud computing is a sustainable, long-term IT paradigm. Underpinned by both technology and economic disruptions, we think the cloud will fundamentally change the way technology providers engage with business customers and individual users. However, many customers are suffering from "cloud confusion" as vendors' marketing stretches cloud across a wide variety of capabilities.

To help, we recently developed a new taxonomy of the cloud computing markets (see graphic) to give vendors and customers clear definitions and labels for cloud capabilities. With this segmentation in hand, cloud vendors and users can better discuss the challenges and benefits of cloud computing today and in the future.

Read more

What Is An "Unconference"? Please Weigh In On Topic Choices.

Paul Hamerman

At Forrester's Business Process And Application Delivery Forum, October 7 and 8 in National Harbor, MD , we are holding a session called an "unconference" in the Business Process content track (there is also an unconference for the Application Development and Delivery track).

What is an "unconference"? you may ask. It's a session where the attendees are the presenters.  Here is how the session is described on our event site:

"Unconferences are the coolest thing going in conferences, having taken a page out of the Web 2.0 and social networking world. Here’s how it works: Upon arriving at the Forum, attendees can vote for one of these three topics: 1) the future of packaged apps; 2) the future of BPM, or 3) the role of Social Computing in business processes. Once the winning topic is announced, then it’s your turn to sign up to speak at the session. Yes, that’s right — you are the speakers! Those passionate about the topic will each have 3 minutes to discuss the topic and offer a conclusion. It should be a lot of fun, quite democratic, and full of interesting points of view. "

We need your help, whether you have already signed up to attend, considering it, or just learning about the event. What we would like you to do is select the topic that you are most interested in discussing with your peers. It only takes a minute. Vote here:

http://deploy.ztelligence.com/start/index.jsp?PIN=15Y6Y9D79ZL6V.

From the online survey, we will identify the most popular topics and present them to attendees for final selection. Thanks for your help, hope to see you at the Forum.

How The IT Industry's Posture On Sustainability Moves From Defense ("Green IT") To Offense ("IT for Green")

Chris Mines

 

My work at Forrester is focused on helping strategists at IT suppliers (vendors) align their development, positioning, and messaging with the big trends and disruptions in the industry. Mobility, cloud computing, globalization … trends at that high altitude. Over the last 3 years or so, that has included sustainability as it has appeared on and risen higher on the strategy agenda of companies around the world.

 When I meet with strategists at tech suppliers large and small, we talk sustainability both in terms of how the companies are cleaning up their own practices and processes, and what they are doing to help their customers do the same. SAP’s “exemplar and enabler” language captures these parallel efforts nicely. But it’s still a limited perspective, one that I characterize as the IT industry playing defense. “We are improving our energy efficiency!” says the collective industry voice, as if trying to deflect public criticism of energy-hog data centers, or mountains of e-waste, or PCs left running 7 x 24. And yes, absolutely, the IT industry and its customers have more work to do to make IT infrastructure and processes less wasteful and more responsible.

Read more

Are You Attending Interop New York 2010? If So, Forrester Will See You There

Doug Washburn

Despite its networking roots, today’s Interop events have evolved to address an expansive range of IT roles, responsibilities and topics. While networking managers will still feel at home in the networking track, Interop addresses a variety of themes very relevant to the broader interests of IT Infrastructure & Operations (I&O) professionals, like cloud computing, virtualization, storage, wireless and mobility, and IT management.

IT professionals responsible for the “I” (or Infrastructure) in I&O will find the event particularly relevant. So much so that Forrester has partnered with Interop to develop track agendas, identify speakers, moderate panels, and even present. For the last two years, I have chaired the Data Center and Green IT tracks at Interop’s Las Vegas and New York events. And I am doing the same this year at Interop New York 2010 from October 18th to 22nd

Read more

Energy For More People

Holger Kisker

Last week, I attended the ONS (Offshore North Sea) 2010 conference, one of the world’s largest energy conferences, with more than 49,000 participants, in Stavanger, Norway. The conference theme was “energy for more people,” an important goal, not only to keep pace with the growth of the world’s population (expected to hit 9-plus billion people by 2050) but to fight poverty and increase living standards around the globe. However, soon after the opening ceremony by King Harald V, it became very clear from the first panel discussion that the path forward to achieve this goal has many facets and that the leaders of the world, including politicians, academics, business people, and other authorities, are far from reaching consensus on the right path today.

Conventional Energy Resources

Global energy demand will increase by ~45% within the next 20 years (according to the International Energy Agency), but what will the distribution of energy resources look like by 2030? Most scenarios predict that fossil fuels will continue to be the primary energy source, with oil and gas making up 65% of the total demand. To no one’s surprise, most of the presentations and exhibitions at ONS 2010 were therefore dedicated to the future of fossil fuels that can be combined into the following themes to satisfy the energy demand of tomorrow:

  • Unlocking new oil and gas reserves in the world. The concept seems to be straightforward: Overcome technical and political hurdles and drill deeper, faster, and more efficiently to carry exploration into new territories such as the Arctic or ultra-deep sea.
Read more

Not All In-Memory Analytics Tools Are Created Equal

Boris Evelson

I get many questions from clients interested in evaluating different in-memory technologies. My first advice is not to mix apples and oranges and clearly understand the differences between in-memory indexes, in-memory OLAP, in-memory ROLAP, in-memory spreadsheets, and other approaches. See more details in my recent blog entry "I forget: what's in-memory?" to understand the differences. Then once you zero in on a particular segment, you can indeed do an apples-to-apples comparison. Let's say we pick the category of in-memory associative indexes, which would include Microsoft PowerPivot, QlikTech, and TIBCO Spotfire. We also sometimes run across Advizor Solutions, but typically in smaller clients (and we do not include them in The Forrester Wave™ process). I recommend a three-step approach to compare these four tools:

  1. First, compare all of the commodity features of the vendors and tools like data integration and portal integration, operational features like administration, security, and others. You can leverage the detailed evaluation behind our slightly outdated 2008 BI Forrester Wave, if you are in a hurry, or you can wait for another month or so and the 2010 update will be published (it's in the last stages of editing at this point). Or if you are a Forrester IT client — not a vendor — client, send me a note and I'll share a draft preview with you.
Read more