I'd like to invite you to participate in an exciting new forum for discussion: our community for Consumer Product Strategy professionals!
The community is a place for product strategists to exchange ideas, opinions, and real-world solutions with each other. Forrester analysts will also be part of the community, helping facilitate the discussions and sharing their views.
Right now, we already have discussions going on the topics of product co-creation, creating video content for your product or brand, and the effects disruptive technologies like the iPad have on product strategies. These vibrant conversations are just getting started, but they're already pretty exciting discussions.
In general, here's what you’ll find
A simple platform on which you can pose your questions and get advice from peers who face the same business challenges.
Insight from our analysts, who weigh in frequently on the issues.
Fresh perspective from peers, who share their real-world success stories and best practices.
Content on the latest technologies and trends affecting your business — from Forrester and other thought leaders
I encourage you to become part of the community:
Ask a question about a complex business problem.
Start a discussion on an emerging trend that’s having an impact on your work.
Contribute to an existing discussion thread from a community member.
Suggest topics for upcoming Forrester research reports.
Create a community profile.
Share your perspective with others.
The community is open to both Forrester clients AND to non-clients. Why not visit today?
Here at Forrester, we like to eat our own dog food. Hot on the heels of the book launch of Empowered, Forrester has launched an online community for security and risk professionals. The community is a place for security and risk professionals to exchange ideas, opinions, and real-world solutions with each other. Forrester analysts will also be part of the community, helping facilitate the discussions and sharing their views.
The community is open to all security and risk professionals, whether you’re a Forrester client or not. Do you want to know if your peers plan to support new consumer mobile devices in the workplace? Do you want to know how your peers are promoting cyber awareness? You can post these and other questions, thoughts, and ideas to the community.
I’m excited to announce the launch of this community. At our recent Security Forum in Boston, the topic of better information sharing and collaboration — among security and risk professionals and between the public and private sector — came up on numerous occasions. In this new era of advanced threats from well-organized and well-funded crime and state sponsored agents, together with the rapid pace of innovation from mobile to social to cloud, I believe the active exchange of best practices and solutions is a critical need for the security community.
Here’s what else you’ll find in the community:
A simple platform on which you can pose your questions and get advice from peers
Insight from our analysts, who weigh in frequently on the issues.
Fresh perspective from peers, who share their success stories and best practices.
Content on the latest technologies and trends — from Forrester and other thought leaders.
Firms are often challenged to undertake transformation at a grand scale — to sustain and scale BPM programs across the organization. All firms are at subtly different levels of maturity, with different histories, unique cultures — and while there are many commonalities, every organization needs to approach the BPM and transformation agenda in subtly different ways.
Enterprisewide transformation involves a large number of people doing some pretty special things. The reality is that each organization will need its own subtle blend of skills, methods, techniques and tools. In a sense, the organization needs to weave its own proprietary method framework — to create its own fabric — a unique approach that reflects its special needs, the maturity of the different business units, the history of change, culture, and political challenges.
There will be people inside the organization that need to own that framework and set of methods, monitor its efficacy, and improve it over time. And while external resources can complement those employees, the executives at the helm should understand that they cannot abrogate responsibility for change. Too often, I hear the transformational objective stated and then followed by something like " . . . and we are looking for an outsource provider to do it all for us.” That sort of attitude is likely to end up in a courtroom (as things go sour down the line).
Coming back to the weave — populating that framework is always a challenge (since you only know what you know you know). What methods, techniques, and approaches does your organization need? For the organization to answer those questions effectively, it needs to understand the likely challenges it will encounter and assess the skills and capabilities required to overcome them.
Analysts suffer get the benefit of dozens of briefings per year from hopeful vendors trying to convince us that they are the next big thing. Here’s a typical example of marketing-speak messaging that is an amalgam of all the mistakes that will ensure a vendor goes on our "not with a barge pole" list.
“Exvezium is a leading provider of Purchasing and Supply Optimization (PSO) solutions, focused on the automotive, retail, financial services, and government sectors. Customers such as Mutt Publishing, Shania Entertainment, and the Steiner Wig Corporation have chosen Exvezium for its very unique requisition automation, online tendering and award optimization capabilities. Leading analyst firm Milometer classed Exvezium as a Strong Challenger in its Sourcery Square 2009 evaluation.
"The four best practices for implementing PSO are getting executive buy-in, choosing a configurable solution, supporting constraint-based awarding, and maximizing event activity," said CEO, President and Founder Mark Ettingbabble. "Exvezium supports these through our combination of cutting-edge technology and best-in-class services."
What’s wrong with this? Here are my dirty dozen analyst pet hates:
OK, a bit of a stretch here, but I did spend 15 minutes one-on-one with the great hurler last week at the Xerox analyst conference at Citi Field in New York. And thankfully, the Mets were not playing. Tom signed my baseball as I toyed with asking him about Roger Clemens, steroids, and Hall-of-Fame-type questions, and the best I could come up with was simply asking how hard he threw the ball in his prime. He scowled and looked at me as if talking to a 5-year-old and said, "There are three important things about pitching — and yes velocity is one, but location, and the ball's movement are the others, and speed is the least important." So I thought about this, and it occurred to me that we focus on speed — in this case — only because we have radar guns that can measure it well. Movement and location are more difficult, so we just ignore them. And perhaps this is a problem with performance management in business today. We focus not on the more important metrics, but the ones we can conveniently grasp. Contact center call duration, as an example, is much less important than the time or the number of successful customer encounters. So thanks, Tom, for this insight, and perhaps we should spend a bit more time taking an outside in approach to metrics.
I frequently get asked the question of how many databases a DBA typically manages. Over the past five years, I have interviewed hundreds of organizations on this topic, asking them about their ratios and how they improved them. Typically I find that the current industry average is 40 databases to a DBA for large enterprises ($1 billion+ in revenue), with the lowest ratio seen around eight and the highest at 275. So, why this huge variation? There are many factors that I see in customer deployments that contribute to this variation, such as the size of a database, database tools, version of databases, DBA expertise, formalization of database administration, and production versus nonproduction.
This ratio is usually limited by the total size of all databases that a DBA manages. A terabyte-sized database remains difficult to manage compared to a database that's 100 GB in size. Larger databases often require extra tuning, backup, recovery, and upgrade effort. The average database-to-DBA ratio is often constrained by the total size of the databases being managed, which tends to be around five terabytes per DBA. In other words, one DBA can effectively manage 25 databases of 200 GB each or five 1 terabyte databases. And these include production and nonproduction databases.
What are the factors that can help improve the ratio? Cloud, tools, latest DBMS version (automation), and DBMS product used – SQL Server, Oracle, DB2, MySQL, or Sybase. Although most DBMS vendors have improved on manageability over the years, based on customer feedback, Microsoft SQL Server tends to have the best ratios.
I believe that although you should try to achieve the 40:1 ratio and the 5 terabyte cap, consider establishing your own baseline based on the database inventory and DBAs and using that as the basis for improving the ratio over time.
Carrying on from my thoughts in Part 1: It’s time to start deploying purely standards-based infrastructure outside the data center; data center protocols are just starting to be created for a converged and virtualized world. With the amount of tested and deployed standards protocols, there’s no excuse for networks to be locked in to a certain vendor with proprietary protocols when standards-based network solutions provide access to compelling volume economics, flexibility to adapt a much wider array of solutions, and relief from hiring specialized talent to run a science project. Although many organizations understand that standards-based networking provides them with the flexibility to choose from the best available solutions at a lower cost of ownership, they still feel trapped. Listed below are three top shackles and the keys to open them up:
Look for the new "Community" tab on the Forrester site. This is your access to a community of like-minded peers. You can use the community to start and participate in discussions, share ideas and experiences, and help guide Forrester Research for your role. The success or failure of this community effort depends largely on you. The analysts will participate, but in this forum they have less weight than do you, the Forrester I&O user. So help us, help your peers, and help yourself make this an active and thriving online community. Some thoughts to maybe get you going: Have any particularly good or bad experiences with products, solutions or technology? What key enablers are you looking at as you transform your data centers and operations? What does "cloud" mean to you? Any thoughts on vendor management and negotiations? This is just a random stream of consciousness selection. Make the community yours by adding your own topics.
For those of you who have followed my research of the collaboration software space, you'll find that I have argued that the real whitespace for vendors is in facilitating interactions between different companies (see examples here and here). This advice, though, has always been given in the spirit of helping vendors enter the market and tell a differentiated story; my goal is always to get product marketers away from spinning tales of travel savings (which everyone does). Recently, I finished a report that explored why intercompany collaboration is important to the actual running of a tech industry business. Like any good story, it's a three-part narrative:
The definition of a B2B tech customer is changing. There was a time when a tech vendor selling to businesses only had to deal with the IT department. As such, the product design and messaging revolved around fulfilling the requirements of a techie audience: speeds and feeds, interoperability and security. Now? Business leaders are involved in technology decisions, shifting the design points of technology and its marketing to ease of use and ability to solve business problems. Further muddling this view, individual information workers are increasingly able to provision their own hardware and software, thanks to Web-based technologies and consumer technologies -- like Apple laptops and iPhones -- that IT departments are grudgingly accepting. The pull of these many groups on tech vendors has complicated the job of tech product managers and marketers: They now have to develop their product for and market it to a wider range of people with different interests.
There’s been lots going on with what Forrester calls the “interaction-centric customer service vendors”. These are the vendors that manage the high-volume, transaction-oriented relationships — those often encountered in B2C environments, over the multiple communication channels (email, chat, social, phone etc) that exist today.
RightNow announced its RightNow’s CX for Facebook app, to be released in November. This app creates a “Support” tab on a company’s wall and allows users to interact via social and traditional channels right from Facebook. Users can find answers from community content or from the corporate knowledgebase, ask the community questions, follow, participate in, and track discussions, propose an idea, ask an agent (either in a public or a private conversation), and more. It’s a nicely designed app, and something that RightNow needed to release, given the availability of similar ones from eGain, Genesys, Parature, etc.
eGain also solidifies its social footprint by announcing its Social Experience Suite — a customer interaction hub that manages both traditional and social interactions. The new version includes a social-blended agent desktop, a single-sourced knowledgebase across all channels (traditional + social again), and a unified customer record. The version also includes forums and adapters to monitor social networks through integrations with Facebook, Twitter, Google, and Yahoo search.