Walking The Walk – Mobile Devices And The Infrastructure & Operations Group

Richard Fichera

Recently I’ve been living a double life. By day a mild-mannered functionary for Forrester Research, helping I&O professionals cope with the hurly-burly of our rapid-paced world. By night I have been equipping myself with an iPhone, iPad and trying out any other mobile devices I can get my hands on, including Dell Stream, Android phones, and the incredibly appealing new Apple Macbook Air. While my colleague Ted Schadler has been writing on these devices from a more strategic perspective, I wanted to see what the daily experience felt like and simultaneously get a perspective from our I&O customers about their experiences.

So, the first question, is the mobile phenomenon real? The answer is absolutely yes. While the rise of mobile devices is a staple of every vendor’s strategic pitch, it also seems to be a real trend. In conversations with I&O groups, I have been polling them on mobile devices in their company, and the feedback has been largely the same – employees are buying their own consumer devices and using them for work, forcing I&O, security and email/collaboration application owners, often well outside of plan, to support them. Why can’t IT groups “just say no”? The answer is that IT in rational companies is fundamentally in the fundamental business of enabling business, and the value and productivity unlocked by these devices is too much to pass up.

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How Is Desktop Videoconferencing Being Used In Your Business?

TJ Keitt

For those of us who following the collaboration software space, video in business has been a hot topic: We have seen year-over-year growth in videoconferencing implementations, a majority of businesses are interested in or implementing video streaming technology, and the emergence of vendors offering "YouTube for the enterprise" services that allow information workers to create and share business-related videos. What's driving all of this interest in video? From a business leader perspective, you could argue that video enables more efficient and effective communication and collaboration for increasingly distributed workforces. For rank-and-file information workers, exposure to consumer services like Skype, Facetime (the video chat capability on Apple's iPhone) and YouTube have made them comfortable with the idea of video communications, which brings me to the subject of this blog post: how is desktop videoconferencing -- communications via a video unit on the desk like a Webcam -- being adopted by businesspeople?  

In our most recent survey of information workers (those who use a computer to do their job), we find that while 29% of workers use videoconferencing technology, only 15% have access to desktop video technology. The bulk of those using this tool are not the rank-and-file, but the managers and executives who have historically been the users of videoconferencing services. Considering the increasing acceptance of this more personal form of video in the consumer realm, these light adoption numbers raise the question about how this technology can spread throughout businesses. I'm currently working on a report on this very topic and I'm interested in hearing from you. Has desktop videoconferencing found its way into your business? If so, who led the charge and what was the rationale? If not, what is hindering implementation and adoption?

Let's have a conversation about this.

Windows Azure Crosses Over To IaaS

James Staten

At its Professional Developers Conference this week, Microsoft made the long-awaited debut of its Infrastructure as a Service (IaaS) solution, under the guise of the “VM-role” putting the service in direct competition with Amazon Web Services’ Elastic Compute Cloud (EC2) and other IaaS competitors. But before you paint its offering as a "me too," (and yes, there is plenty of fast-follower behavior in today’s announcements), this move is a differentiator for Microsoft as much of its platform as a service (PaaS) value carries down to this new role, resulting in more of a blended offering that may be a better fit with many modern applications.

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How iPads Enter The Workforce

Ted Schadler

iPad has exploded onto the scene. Who could have imagined that a tablet (a category introduced in 2001) would capture the imagination of employees and IT alike? But it did, and it's kicked off an arms race for smart mobile devices. Every day, a new tablet appears: Cisco Cius, Dell Streak, Samsung Galaxy Tab, RIM PlayBook, HP Windows 7 Tablet, the list goes on. These post-PC devices will find a place in your company, but where?

We've had over 200 conversations with IT customers about iPads and other tablets since January. The interest is incredible. And IT is ahead of the curve on this one, determined not to be playing catchup as happened with employee and executive demand for iPhones. We talk to people every day who are deploying iPads in pilots or experiments.

In a new report for Forrester clients, we categorize the ways in which we see tablets entering the workplace:

  • Displace laptops. This is the classic executive and mobile professional scenario. While it will be some time before tablets replace laptops completely, iPads have proven their value in meeting rooms, on the go, and of course as personal devices. But for now, it means tablets are a third device alongside smartphones and laptops.
  • Replace clipboards and other paper. This is the scenario for a construction manager using an application by Vela Systems whocan now carry an iPad instead of a tube full of construction drawings. It also applies to clinical testing in the pharma industry, facilities inspections by quality assurance pros, and insurance brokers writing business out in the field.
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Vote For Forrester's IT Forum 2011 Theme

Stephanie Balaouras

It's that time of year when we begin planning our spring Forums. Our Security & Risk Forum EMEA will take place in London, March 17th and 18th. Planning and content creation for that Forum is already well underway and we're looking forward to another great event. But I also wanted to highlight our spring IT Forum. Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona.  Not only is there a dedicated track for Security and Risk professionals at IT Forum but there is an opportunity for Security & Risk pros to learn about broad IT  challenges and trends. I believe this is critical because in order for security organizations to become much more proactive and less reactive, they have to understand what's happening across IT and not just narrowly within security. We need to be ready for the next major business or IT shift before it happens.

We've come up with three potential draft themes and need your vote for the best IT Forum 2011 theme:

1. Unleash your empowered enterprise.

As technology becomes more accessible through mediums beyond IT's control, you have but one choice: Get proactive by empowering employees, or swim against the current. Successful BT leaders will react not by blocking access but by lending their expertise to increase the chances of technology success and empowering the users to solve customer and business problems. This year's IT Forum will provide a blueprint for reaping the benefits of your empowered organization — complete with case studies, methodologies, and step-by-step advice tailored to each IT role.

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The Cognos 10 Launch And My Key Takeaways From IBM IOD

Boris Evelson

I don’t know when, but at some point in the not too distant future, the world of enterprise software and applications will become simpler. We will only have four to six vendors and platforms to choose from, as compared to the hundreds of options we have today. I know many of you will argue with me on this point, but if you consider the speed at which IBM, SAP, Oracle, and Microsoft are acquiring software companies, that’s just inevitable. While this future state may not happen for another 10 years, when it does, IBM will most likely be best positioned (with Oracle a close runner-up) to provide that one-stop shopping for everything from hardware to desktop applications to consulting services (the only big missing piece is ERP, and therefore I am convinced IBM will sooner or later acquire an ERP vendor).

This is precisely my key takeaway from IBM's IOD event in Vegas (#iodgc) — a sheer breadth of IBM software and services offering. Front and center of the announcements made at the IOD was the launch of Cognos 10. Here are my key takeaways from this new major release. As always, there's some good news and some not-so-good news (but then our lives and BI jobs will become too boring, right?)

I like:

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Wanna See Something Really Scary? Five Ways To Scare Your CIO This Halloween

Christopher Andrews

With Halloween just around the corner, it’s time to get creative about how you can scare the pants off of the people in your IT organization. I’ve been attending a fair amount of CIO events recently, and in the spirit of Halloween I put together a few costumes that I can guarantee will keep your CIO up at night. 

  • A Storm Cloud. While “The Fog” might have scared your CIO in 1980, thirty years later it's the cloud that is scaring him. Despite all of the hype around "as-a-service technologies" over the past two years, Forrester has found 48% of IT decision makers still say they are “not interested” or “have no plans to adopt” software-as-a-service -- a number that rises for other cloud-based offerings. Why the lack of interest?  Security, integration, and lack of customization top the list of key SaaS concerns.  Yet, as the cost savings and purchasing flexibility benefits becomes increasingly obvious, IT professionals know they have to get comfortable with their fears to reap the  benefits that cloud-based offerings provide. 
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Customer Service Via Facebook - Engage Your Customers Where They Spend Their Time

Kate Leggett

Wired Magazine states that the four most heavily trafficked sites on the Internet are Facebook, Apple, Amazon, and Google. Facebook alone has 500 million users, and users collectively spend more than 3 billion hours on this site, or more than 55 minutes a day per person. It’s a vertitable interaction hub, where many businesses have a significant presence, and their pages are an integral part of their brand identity.

Many of these fan pages offer information pertinent to their consumers, as well as coupons to entice customers to their brand. Dell, for example, has done a great job with its social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.

As consumers spend more time on these Facebook pages, a natural extension is for companies to be able to provide sales and customer support directly from these pages. Check out, for example, 1-800-Flowers’s Facebook page, where you can do just that.

Multichannel customer service vendors understand that Facebook is now a shopping and service destination, and they're extending their core multichannel products to offer apps that install a “Support" tab on a company’s wall. 

Once a user (customer or prospect) clicks on this tab, they can engage with the community or a customer service agent without ever leaving the site. Capabilities that will become standard include:

  • Searching for an answer in forum posts as well as in a corporate knowledgebase.
  • Rating forum and knowledge posts.
  • Recommending forum posts to be added to the corporate knowledgebase.
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Vote For Forrester's IT Forum 2011 Theme

Alex Cullen

Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona — and help us design an event that is as relevant and productive for you as possible. We've come up with three potential draft themes and need your vote for the best IT Forum 2011 theme:

1. Unleash your empowered enterprise.

As technology becomes more accessible through mediums beyond IT's control, you have but one choice: Get proactive by empowering employees, or swim against the current. Successful BT leaders will react not by blocking access but by lending their expertise to increase the chances of technology success and empowering the users to solve customer and business problems. This year's IT Forum will provide a blueprint for reaping the benefits of your empowered organization — complete with case studies, methodologies, and step-by-step advice tailored to each IT role.

2. Capitalize on the intersection of business and technology.

IT leaders have long struggled to deliver business and technology alignment.  But alignment implies a waterfall process: decide on a business strategy, and then build your technology on that foundation. Today, our businesses move too fast for the traditional IT model. Instead, Business Technology leaders must join the leaders of their lines of business to create business and technology strategy simultaneously.  That means working with new business partners inside and outside your organization, operationalizing innovation through standards, and above all, saying, "yes, and..." instead of "yes, but..." This year, we'll dedicate IT Forum to building bridges to new business partners, scaling innovative solutions, and co-creating business and technology strategy.

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Free Isn't The Half Of It. AWS Pushes Cloud Economics Further

James Staten

This week Amazon Web Services announced a new pricing tier for its Elastic Compute Cloud (EC2) service and in doing so has differentiated its offering even further. At first blush the free tier sounds like a free trial, which isn't anything new in cloud computing. True, the free tier is time-limited, but you get 12 months, and capacity limited, along multiple dimensions. But it's also a new pricing band. And for three of its services, SimpleDB, Simple Queueing Service (SQS), and Simple Notification Service (SNS) the free tier is indefinite. Look for Amazon to lift the 12 month limit on this service next October, because the free tier will drive revenues for AWS long term. Here's why:

A few weeks back I posted a story about how one of our clients has been turning cloud economics to their advantage by flipping the concept of capacity planning on its head. Their strategy was to concentrate not on how much capacity they would need when their application got hot, but on how they could reduce its capacity footprint when it wasn't. As small as they could get it, they couldn't shrink it to the point where they incurred no cost at all; they were left with at least a storage and a caching bill. Now with the free tier, they can achieve a no-cost footprint. 

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