POST: Refining Your Strategy For iPads and Tablets -- The Workshop!

JP Gownder

Are you a product strategist trying to craft an iPad (or general tablet) product strategy?  For example, are you thinking about creating an app to extend your product proposition using the iPad or other tablet computer?

At Forrester, we’ve noticed that product strategists in a wide variety of verticals – media, retail, travel, consumer products, financial services, pharmaceuticals, software, and many others – are struggling to make fundamental decisions about how the iPad (and newer tablets based on Android, Windows, webOS, RIM’s QNX, and other platforms) will affect their businesses.

To help these clients, an analyst on my team, Sarah Rotman Epps, has designed a one-day Workshop that she’ll be conducting twice, on February 8th and February 9th, in Cambridge, Massachusetts.

She’ll be helping clients answer fundamental questions, such as:

  • Do we need to develop an iPad app for our product/service/website? If we don't build an app, what else should we do?
  • What are the best practices for development app products for the iPad? What are the features of these best-in-class app products?
  • Which tablet platforms should we prioritize for development, aside from the iPad?
  • Which tablets will be the strongest competitors to the iPad?
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Boris Evelson

I get many inquiries on the differences and pros and cons of MOLAP versus ROLAP architectures for analytics and BI. In the old days, the differences between MOLAP, DOLAP, HOLAP, and ROLAP were pretty clear. Today, given the modern scalability requirements, DOLAP has all but disappeared, and the lines between MOLAP, ROLAP, and HOLAP are getting murkier and murkier. Here are some of the reasons:

  • Some RDBMSes (Oracle, DB2, Microsoft) offer built-in OLAP engines, often eliminating a need to have a separate OLAP engine in BI tools.
  • Some of the DW-optimized DBMSes like Teradata, SybaseIQ, and Netezza partially eliminate the need for an OLAP engine with aggregate indexes, columnar architecture, or brute force table scans.
  • MOLAP engines like Microsoft SSAS and Oracle Essbase can do drill-throughs to detailed transactions.
  • Semantic layers like SAP BusinessObjects Universe have some OLAP-like functionality.
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Retail 2020

Nigel Fenwick

Retail 2020?What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector.

To get a feel for the future of retailing, earlier this month I made my annual pilgrimage to the National Retail Federation (NRF) conference and expo in New York. The most significant difference I noticed between this year and last year was that in 2010 everyone was talking about multichannel retail while keeping an eye on social technologies as a future trend. This year the buzz was around full channel integration/retail-anywhere or what might be called "zero-channel retail."
Zero-Channel Retail
For many years retailing has been broken out into "channels" based upon how products are put into the hands of the consumer. Channels include: retail stores, outlet stores, Internet, catalog, etc. In the past each channel was managed independently of the others (recall how some retailers actually created separate companies to run their Internet retail business). Last year there was a big focus on how to integrate online and physical retail into one, seamless channel.
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Forrester's 5 Key Capabilities For Customer Service

Kate Leggett

Businesses, in 2011, are refocusing on strategies that differentiate them from their competitors. One way to do this is by focusing on customer service. We see that organizations are ramping up their multichannel customer service initiatives. In fact, 90% of customer service decision-makers told Forrester last year that a good service experience is critical to their company’s success, and 63% think the importance of the customer service experience has risen. However, customer expectations are getting higher. Customers are increasingly online, want self-service options, and demand responses in real time, often through their mobile devices. Moreover, social media, such as Twitter and Facebook, has grown to be an important new channel for interacting with customers and engaging in innovative ways.

To meet these challenges, organizations continue their search for solutions to address their most pressing customer interaction management problems. Leaders of customer service and product support organizations tell us that they want to strengthen five key capabilities:

  • Delivering the same customer service across communication channels. It is critical to standardize the resolution process and customer service experience across communication channels (email, phone, web self-service, chat, etc.)
  • Empowering agents and customers with knowledge management (KM) tools. Advanced knowledge management and search tools are a critical necessity for delivering contextual, personalized self-service and agent/customer experiences.
  • Supporting agile customer service with a strong foundation of business process management. Organizations are extending BPM to customer service to standardize service delivery, minimize agent training times, ensure regulatory and company policy compliance, and control costs.
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The Future Of Java

John R. Rymer

Java’s future will be constrained by the bounds of Oracle's business model.

Drama has been running high since Oracle began to shape up the Java technology it acquired along with Sun Microsystems. Oracle ended the impasse over a new core Java release, set out a road map for the next two years, and began reorganizing Java's ineffectual governance. Oracle's Java road map and commitment to invest reassured enterprise customers and prevented a split with IBM but alienated many in the open source community. But Oracle's plans so far fail to address Java platforms' inherent complexity, which remains Java's Achilles' heel in head-to-head competition with Microsoft's.NET platform. Moreover, a controlled, top-down innovation model will limit Java's role as the basis for the "cloud" generation of platforms, rich Internet applications, and new development techniques ranging from languages such as Ruby to approaches such as business process management (BPM) and business rules. Conclusion: Java's future in the enterprise is alive and well but limited.

Oracle’s strategy for Java will change the Java ecosystem that has existed for 11 years.

  • Oracle will direct Java innovation. Oracle has made it clear that from this point forward, it will direct all innovation in core Java (Java SE). Oracle will happily accept the contributions of others through OpenJDK as long as those contributions align with Oracle's priorities.
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WebSphere 7 Reaffirms IBM's Java Platform Lead

John R. Rymer


With the seventh generation of its WebSphere software, IBM redefines the state of the art in Java platforms for the enterprise.

The WebSphere 7 product family provides application development and delivery pros with new ways to optimize their application architectures, more development frameworks, automatic transactional reliability, simpler configuration and management, and improved stack integration for BPM, portal, and eCommerce projects. For shops struggling with scale, complexity, and high performance in their Java applications, WebSphere 7 may offer both relief and a simpler, easier-to-manage stack. WebSphere 7 also lays the foundation for cloud architectures and multicore hardware.

IBM, Oracle, and Red Hat JBoss will play leapfrog in Java platforms for the foreseeable future. But clients should evaluate the three leading vendors of Java platforms based on their primary goals for their software, not just by comparing features (and certainly not by comparing public benchmarks). With WebSphere 7, IBM has created a transaction monitor for Java. This goal reflects IBM's primary goals of reliability, integrity, and manageability in WebSphere. In this way, WebSphere is IBM's CICS for the Internet age.

IBM's second primary goal is to create integrated platform stacks. The WebSphere Process Server-WebSphere ILOG-Business Space-WebSphere Application Server combination is one such stack; WebSphere Portal and WebSphere Commerce are other integrated stacks.

Customers should always check the reality before assuming comprehensive integration in IBM's burgeoning WebSphere portfolio. Stack integration will always be a moving target for customers because IBM adds so many acquisitions every year. But IBM's product management regime makes it fairly easy for clients to identify which IBM stacks have high internal integration and which do not.

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Vendors Must Modify Strategies To Reach New Segments Of Mobile Workers

Michele Pelino

Vendors in the mobility ecosystem are dramatically underestimating the demand for mobility solutions in the corporate arena. Why? Because they are missing demand that will come from two emerging segments of employees: Mobile Wannabes and Mobile Mavericks. When combined, these two worker segments account for 22% of all employees today, but by 2015 they will grow significantly to 42% of all corporate employees. To identify the needs of these mobile workers, Forrester analyzed results from the Forrsights Workforce Employee Survey, Q3 2010, which was fielded to over 5,500 employees in Canada, France, Germany, the UK, and the US and captures their smartphone device usage, purchasing behavior, and mobile application adoption.

Mobile Wannabe employees work in desk jobs at an office and do not get mobile devices from the corporate IT department, but they “want to” use their smartphone devices for work. Today, Mobile Wannabe workers account for 16% of all employees worldwide; however, by 2015, this segment will account for nearly 30% of all employees. Wannabe worker roles include executive assistants, clerical personnel, human resource workers, and customer service representatives. Momentum in this segment is driven by Millennial workers who grew up having easy access to personal computers and mobile phones and often purchase smartphones prior to entering the workforce.

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EA Forum 2011: Key Tech Trends That Will Change Your Business

Gene Leganza

Only a few weeks to go before Forrester’s US EA Forum 2011 in San Francisco in February! I’ll be presenting a number of sessions, including the opening kickoff, where I’ll paint a picture of where I see EA going in the next decade. As Alex Cullen mentioned, I’ll examine three distinct scenarios where EA rises in importance, EA crashes and burns, or EA becomes marginalized.

But the most fun I’ve had preparing for this year’s event is putting together a new track: “Key Technology Trends That Will Change Your Business.” In the past, we’ve focused this conference on the practice of EA and used our big IT Forum conference in the spring to talk about technology strategies, but this year I’ve had the opportunity to put together five sessions that drill down into the technology trends that we think will have significant impact in your environment, with a particular focus on impacting business outcomes. Herewith is a quick summary of the sessions in this track:

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From Product To Outcome Engagement

Peter Burris

Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper.  Well, they still want that, but that’s not all they want. They want business outcomes: the differentiated business capabilities that technology makes possible realized with minimized risk.

Today’s business technology buyers are embedding technology deeper into their organizations. They’re using technology to not just record business, but to uniquely mediate customer interactions, stream offerings, and shape market futures.

These differentiated business capabilities are complex, requiring customers to effect a multitude of trade-offs, implementation choices, and organizational changes. The journeys businesses take to achieve differentiated capabilities are uncertain. Outcomes, therefore, often are unknown.

Business technologists have learned the hard way that happy outcomes are not achieved simply by purchasing the right stuff. The real challenge is to successfully transform technology investments into business capabilities, at the least cost, risk, and time.

Ultimately, business technologists have learned that outcomes are co-created by vendors and users.

But most vendors are still set up primarily to sell products. Product portfolios, marketing activities, and sales behaviors still presume that customers largely are passive in the value-creation process, as though the act of buying and achieving outcomes was one and the same.

Most vendors simply do not try to sustain engagement across a customer’s entire outcome lifecycle.

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Public Sector Is Hot: IT Services Providers Take Note

Jennifer Belissent, Ph.D.

The public sector is certainly hot these days – definitely in the hot seat, in hot water.  Concerns about public sector finance persist, with the discussion in some cases targeting specific causes beyond just vague notions of overspending.  The Economist recently came down pretty hard on public sector unions.

However, for some tech vendors, the public sector really is hot – as in a hot opportunity.  Despite revised earnings and warnings about public sector forecasts by some tech vendors, others are instead optimistic.  Steria, a French IT services company, is not too concerned about the lingering malaise of the public sector, although it has not been immune to the crisis. A UK public sector spending moratorium in 2010 brought all projects of more than £1 million to a temporary halt, for review.  Steria and other suppliers and service providers held their breath through much of the fall. 

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