Starting soon: Threat Intelligence Platforms research

Rick Holland

In my last threat intelligence blog I discussed my new research on threat intelligence providers. I included a graphic which carved four functional threat intelligence areas: 1) Providers 2) Platforms 3) Enrichment 4) Integration. In December, I will start the next piece of research in the series focusing on Threat Intelligence Platforms (TIPs). This will likely be two reports one focusing on people, process and use cases and the other focusing on the vendor landscape. My presentation at the 2016 SANS Cyber Threat Intelligence Summit will include some perspective on the state of threat intelligence platforms.  

I will be looking into the following functional areas. I'm also going to look beyond TIPs to see how traditional analytics platforms like SIEMs are including these capabilities.  I also will look into how SIEMs and TIPs should function in the same environment. I will also address the "roll your own platform" phenomenon that is common in technology firms and large financial institutions. Depending on the size and maturity an organization, multiple solutions could be involved in addressing the use cases, I will also break that functionality out. 

  1. Ingestion 
  2. Enrichment 
  3. Analysis (Important: How does TIP improve tradecraft?)
  4. Exploration 
  5. Integration 
  6. Collaboration
  7. Sharing 
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Introducing The Forrester Wave: Digital Experience Service Providers

Anjali Yakkundi

Co-authored by Sarah Sikowitz

“We can improve your digital customer experience with our strategy, design, and technical chops.” Does this pitch sound familiar? Digital agencies, consultancies, and technical services firms are all racing to be your digital customer experience partner. They have merged, acquired, and built new practices to meet the multidisciplinary needs of both technology and marketing leaders.


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Atos’ Acquisition Of Unify Offers The Potential For A New Enterprise Collaboration Platform

Dan Bieler

French IT service provider Atos has reached an agreement to acquire Unify, a provider of integrated communication solutions, from The Gores Group and Siemens for an enterprise value of €590 million, of which €340 million is cash. Unify’s 5,600 employees generated an estimated €1.2 billion in revenue in 2014. Atos, 12% of which is owned by Siemens, hopes to finalize the deal in the first quarter of 2016.

Over the past few years, Unify has managed to transform its portfolio from traditional PBX products to robust, scalable, and carrier-grade solutions for IP voice, web collaboration, video conferencing, mobility, and advanced messaging; clients can add these to existing communication infrastructure to enhance business processes and productivity. However, this transformation wasn’t always easy for Unify’s customers, as it brought disruption and often meant integration and transition assistance. What can Unify’s customers expect should the Atos deal materialize? We believe that the deal will:

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Master Your Customers' Mobile Pathways

Ted Schadler

I'm excited about a new report for Forrester customers called Master Your Customers' Mobile PathwaysNicole Dvorak and I spent months examining the data, Jennifer Wise helped us bring a marketing point of view, Xiaotong Duan brought the beauty of graphics to the project, and Reineke Reistma shepherded it across the finish line.

We've been tracking how people use their smartphones and tablets in the US and UK: every mobile moment, every session, every brand, every website. This data gives us deep insight into consumers' mobile lives. If you have questions about who, what, which, when, how often, and for how long consumers visit you and your competitors, we can answer it. Here's a picture and excerpt from that report. Look at how much time, how few brands, and how many mobile sites consumers visit on their smartphones and tablets every month. It's your customers' mobile world -- you just live in it!


With our Consumer Technographics behavior tracking data, we have created a new analytic framework we call mobile pathway analysis, which we define as:

Charting the immediate path customers take to and from your brand's mobile moments.

In this analysis, we answer five mobile pathway questions:

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Maximizing Your Investment In Cyberthreat Intelligence Providers

Rick Holland

I just published my latest research on threat intelligence: Vendor Landscape: S&R Pros Turn To Cyberthreat Intelligence Providers For Help. This report builds upon The State Of The Cyberthreat Intelligence Market research from June. In the new research, I divide the threat intelligence space into four functional areas: 1) Providers 2) Platforms 3) Enrichment 4) Integration. This research is designed to help readers navigate the crowded threat intelligence provider landscape and maximize limited investment resources. In this report, we looked at 20 vendors providing a range of tactical, operational, and strategic threat intelligence.

When developing threat intelligence capabilities, one of the most important requirements is to collect and develop your own internal intelligence. Nothing will be as relevant to you as intelligence gathered from your own environment, your own intrusions. Before you invest six figures (or more) in 3rd party threat intelligence, make sure you are investing in your internal capabilities. Relevancy is one of the most important characteristics of actionable intelligence; check out "Actionable Intelligence, Meet Terry Tate, Office Linebacker" for more details on the traits of actionable intelligence.

In the report, I use the traditional intelligence cycle as a framework to evaluate threat intelligence providers. The intelligence cycle consists of five phases:

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IBM And Teradata — A Tale Of Two Vendors’ Struggle With Disruption

Brian  Hopkins

I said that 2015 would be a tough year for enterprise data and analytics vendors in my spring report, "Brief: Turning Big Data Into Business Insights, 2015." I thought two things would happen. First, open source would drag on vendors’ revenues as demand for big expensive products declined. Second, the cloud would create revenue headaches. Turns out, I was right. Teradata's midyear earnings were down 8%, and IBM reported that Q2 revenue was down 12% from a year ago. As further proof, consider the rash of data management vendors running for private equity (e.g. Dell/EMC, Informatica, and TIBCO). It’s been tough times indeed, even though most vendors are keeping their messaging positive to reassure buyers and investors.

Over the past two weeks, I attended Teradata Partners in Anaheim and IBM Insight in Las Vegas — giving me a firsthand look at how two giants of the data and analytics industry are handling disruption. What I saw was a tale of two vendors that couldn’t be any more different:

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CIOs Move From Custodians To Digital Stewards in 2016

Sharyn Leaver

We’ve been telling you that you need to transition from strictly managing an IT Agenda to owning a BT Agenda, too. 2016 is the year that needs to happen: your CEO will be looking for you to drive digital in your company — and increasingly digital is becoming your business.

At the center of your digital strategy is today’s empowered customer who expects you to be able to serve her in her moment of need. Nearly half of executives in a new survey responded that they believe in less than five years digital will have an impact on more than half their sales. Twelve percent of retailers, that are dealing with consumers showrooming and making their transactions online, believe they will be 100 percent digital by 2020.

Winners in the age of the customer will embed digital into all parts of the business, harmonize virtual and in-store experiences, and be able to rapidly shift to meet the hyperadoption/hyperabandonment behavior of customers.

The scary news? Only a quarter of businesses have a coherent digital strategy to create customer value as a digital business. The onus is on you to deliver that strategy. As CIO, you need to offer a holistic view on the digital transformation that encompasses not just how your firm can harness emerging technology to create customer value, but how your team can help drive synergies across the customer experience ecosystem. We believe the only way to achieve this is a customer-obsessed operating model that will permeate throughout your business and focus on six elements: structure, talent, culture, metrics, processes, and technology.

Here are three things you can do in 2016 to win at driving digital:

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OpenStack Pushes Local Stories In Tokyo

Paul Miller

I was in Tokyo last week, for the latest OpenStack Summit. Over 5,000 people joined me from around the world, to discuss this open source cloud project's latest - Liberty - release, to lay the groundwork for next year's Mitaka release, and to highlight stories of successful adoption.

Tokyo's Hamarikyu Gardens combine old with new (Source: Paul Miller)

And, unlike many events, this wasn't a hermetically sealed bubble of blandly anodyne mid-Atlantic content, served up to the same globe-trotting audience in characterless rooms that could so easily have been in London, Frankfurt, or Chicago. Instead, we heard from local implementers of OpenStack like Fujitsu, Yahoo! Japan, and - from just across the water - SK Telecom and Huawei. 

In keynotes, case studies, and deep-dive technical sessions, attendees learned what worked, debated where to go next, and considered the project's complicated relationship to containers, software-defined networks, the giants of the public cloud, and more.

My colleague, Lauren Nelson, and I have just published a Quick Take to capture some of our immediate impressions from the event. As our report discusses, the Foundation is making some good progress but there are a number of clear challenges that must still be addressed. How well do you think the Foundation is addressing the challenges we discuss?

Secure Your Applications NOW Because Something Wicked This Way Comes

Semantic Technology Is Not Only For Data Geeks

Michele Goetz

You can't bring up semantics without someone inserting an apology for the geekiness of the discussion. If you're a data person like me, geek away! But for everyone else, it's a topic best left alone. Well, like every geek, the semantic geeks now have their day — and may just rule the data world.

It begins with a seemingly innocent set of questions:

"Is there a better way to master my data?"

"Is there a better way to understand the data I have?"

"Is there a better way to bring data and content together?"

"Is there a better way to personalize data and insight to be relevant?"

Semantics discussions today are born out of the data chaos that our traditional data management and governance capabilities are struggling under. They're born out of the fact that even with the best big data technology and analytics being adopted, business stakeholder satisfaction with analytics has decreased by 21% from 2014 to 2015, according to Forrester's Global Business Technographics® Data And Analytics Survey, 2015. Innovative data architects and vendors realize that semantics is the key to bringing context and meaning to our information so we can extract those much-needed business insights, at scale, and more importantly, personalized. 

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