The pace of change for App Dev leaders has always been rather hectic. In my 32+ years as an "apps guy" - I can't recall a time when supply of technology resources ever fully satisfied all demand for the work that business leaders would like to do. Satisfying that demand has always been a challenging and constant balancing act. The past few years have heralded the age of the customer, where the voice of customers is amplified by social media and enabled by mobile applications - accelerating the pace of change for app dev & delivery leaders to a relentless pace. If you're hoping for a brief respite in 2015, it's time for rethink.
The hype around the Internet of Things was on full display over the last six weeks, with announcements and events from vendors such as ARM, Cisco, GE, IBM, Intel, PTC, and others. Much of the hype has focused on the possibility of saving lots of money because of all the new information that can help improve utilization and maintenance of expensive business assets. But in this age of the customer, where customer engagement rules, a focus only on cost savings is misplaced. When we look forward to 2015 and developments around the Internet of Things (IoT), we are predicting four key trends and implications for clients. Here are two of those predictions:
IoT customer success stories will displace “billions of devices” hype. Enough already with the Carl Sagan–like references to billions and billions of devices — we’ll finally see a focus on customer success stories about improved machine uptime, better customer experience, and new as-a-service business models.
IoT software platforms will become the rage, displacing the hardware. Much of the early hype has been about cool new sensors, high-tech wearables, and new wireless technologies. In 2015, we’ll see increased focus on the software and especially the cloud services to make all these sensors connect, upload data, and drive analytics that generate insights and enable business improvements.
What's ahead for cloud computing in 2015? Check out our report for Forrester's take on the most important trends in cloud computing and what you should do about them. In 2014, cloud entered the formal IT portfolio, and technology managers stopped treating cloud as competition. In 2015, cloud technologies will mature into the driving force powering the most successful companies. Cloud enables unparalleled levels of sustained innovation. Companies that harness its power will win, serve and retain customers better than their competitors -- in less time and for less money -- if they take advantage of all the cloud has to offer. But where should you start?
Cloud computing isn't limited to a single technology, service, provider, or deployment model. Our cloud team, including James Staten, Lauren Nelson, Liz Herbert, William Martorelli, and Henry Baltazar, has gathered the most important 2015 trends in public cloud platforms, cloud management, application design, security, service provider strategies, SaaS, private and hybrid cloud. In our ten-prediction report, we describe the current state of the art in cloud, what will happen in 2015, and how you should respond. This report helps you focus on the most important trends first.
If you’re a security and risk leader, it’s either the best of times or the worst of times. Today, it feels as if not a week goes by without yet another revelation of a large scale cyberattack targeting a trusted corporate brand. Suddenly, business executives who used to avoid you want to be your best friend and are looking at security as an integral piece of the business technology agenda. Why the sudden corporate conviviality? Well, now when there is a major customer breach, it’s not just your job that’s on the line, it’s their job on the line as well - and potentially up to a $1 billion in corporate profits. This means that protecting customers’ data and preserving their privacy can no longer be limited to the CISO or chief privacy officer. In fact, if your company execs are smart, they’ll make it one of their top business and corporate social responsibilities in 2015 - and if they’re not, look for a new job, because you don’t want to be working there.
This is why we predict that in 2015 there will be:
We are in a golden age of data breaches - just this week, the United States Post Office was the latest casualty - and consumer attitudes about data security and privacy are evolving accordingly. If your data security and privacy programs exist just to ensure you meet compliance, you’re going to be in trouble. Data (and the resulting insights) is power. Data can also be the downfall for an organization when improperly handled or lost.
In 2015, Forrester predicts that privacy will be a competitive differentiator. There is a maze of conflicting global privacy laws to address and business partner requirements to meet in today’s data economy. There’s also a fine line between cool and creepy, and often it’s blurred. Companies, such as Apple, are sensitive to this and adjusting their strategies and messaging accordingly. Meanwhile, customers — both consumers and businesses — vote with their wallets.
Today, Vodafone is already one of the largest global telcos, with direct presence in 60 countries and many more through partnerships. But while managed mobility remains at core of Vodafone’s strategy, the company’s ambition is to be “the world’s leading total communications provider in enterprise” and to “help customers to build better businesses.” Given its origin and history as a mobile-only telco, achieving this goal is a tall order.
Yet, Vodafone has changed dramatically in the last few years. It acquired Cable & Wireless Worldwide in 2012, which gave it access to a larger global network and to a larger customer base of multinational customers. In 2013, Vodafone sold its 45% stake in Verizon Wireless, which provided it with significant cash assets for M&A-related activities. At that time, Vodafone also launched its infrastructure Project Spring, which added another £7 billion to an existing planned spend of £12 billion.
Digital transformation will drive technology spending growth of 4.9%.Always-connected, technology-empowered customers are redefining sources of competitive advantage for AP organizations. In fact, 79% of business and technology decision-makers that Forrester surveyed indicated that improving the experience of technology-empowered customers will be a high or critical priority for their business in 2015. Similarly, 57% said that meeting consumers’ rising expectations was one of the reasons that they would spend more money on technology next year — the top reported reason for increased technology spending
In this playbook, we do not predict the future of technology but we try to understand how, in the age of the customer, I&O must transform to support businesses by accelerating the speed of service delivery, enabling capacity when and where needed and improving customers and employee experience.
All industries mature towards commoditization and abstraction of the underlying technology because knowledge and expertise are cumulative. Our industry will follow an identical trajectory that will result in ubiquitous and easier to implement, manage and change technology.
I was reviewing this Forrester brief from May 2014 to realize that it's still terribly current in light of the recent presidential blast on net neutrality. It expresses a point of view missing from the public debate and Twitter rants in my view. It raises the bar on what consumers should expect, vendors should invest in, and governments should manage.
Original title: Debate Internet Regulation On Market Principles: Transparency, Choice, And Freedom
Published on May 15, 2014
The debate over broadband regulation — why there should or shouldn't be fast lanes and slow lanes on the Internet — has spurred outrage from nongovernmental organizations like MoveOn.org; energized the entrepreneurial juggernaut; triggered the frantic lobbying of major broadband providers like AT&T, Verizon, and Comcast; and wound up in federal court to take down a Federal Communications Commission (FCC) regulation. On May 15, 2014, the FCC proposes to allow content providers like Netflix and Google to do deals with broadband providers like Comcast and Verizon to ensure a quality service experience for consumers. Let the response be rational and not virulent. The worst outcome would be to hastily create or reject a policy based on old thinking. Managing the Internet for all requires new policy thinking. Forrester understands and respects the positions of the players in the debate, but in service of our CIO and CMO customers, we believe that it's time to reframe the debate on the basic principles of markets: transparency, choice, and freedom.
A VITAL INTERNET MUST REFLECT MARKET NEEDS, NOT REGULATORY HISTORY
Rapidly evolving customer expectations continue to drive changes across all facets of business. Consumers and business customers increasingly expect real-time access to status, service, and product information. Rapidly changing consumer expectations ripple throughout the supply chain, shortening product cycles and requiring more agile manufacturing capabilities.
Forrester believes that 2015 will serve as an inflection point where companies that successfully harness digital technology to advantageously serve customers will create clear competitive separation from those that do not. CEOs will shift more investment funds to creating digitally connected products and solutions. Products like connected cars, connected running shoes, or connected aircraft turbines are creating new value propositions that tie these products closer to the customer engagement life cycle and help create new business models. Data as a product or service will create new revenue and customer value streams. For example, sensor-embedded tractors already generate data that power John Deere’s FarmSight service. And as industrial players like General Electric, Philips, Robert Bosch, and ABB learn to act more like software companies by creating value through software, their underlying business models will change rapidly.
As businesses pursue digital transformation, their CIOs will reset their priorities accordingly. Together with my colleagues Bobby Cameron, Nigel Fenwick, and Jennifer Belissent, we brought together the top predictions for CIOs in 2015. In particular, we predict that CIOs will: