Google Aims For More Eyeballs With VSP Deal

JP Gownder

Google, the online search superpower, has for years sought to maximize "eyeballs" -- in search marketing, a colloquial term for ad impressions viewed online.

Lately, though, Google's been going after a new kind of eyeballs. The literal kind.

Hot off of its announcement of a future product roadmap for smart contact lenses, Google today announced a partnership with VSP -- the largest optical health insurance provider in the United States -- for Google Glass. The New York Times quoted me saying, "the key business model of the year for wearables is becoming embedded into the health care system." By injecting wearables into health care:

  • The addressable market expands. VSP serves 59 million members with vision care insurance. 
  • Costs go down. VSP will offer subsidized frames and prescription lenses tailored to Google Glass. Some VSP members save additional money on purchases with pre-tax payroll deductions for the money they spend on optical care.
  • Credibility goes up. By coordinating with opticians and opthamologists, Google Glass can be recognized as consistent with healthy optical practices.
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Announcing The Forrester Wave: Governance, Risk, And Compliance Platforms, Q1 2014

Chris McClean

It’s once again time to tear open the GRC platform market and uncover all its amazing technical innovations, vendor successes, and impact on customer organizations. This afternoon, we published our latest iteration of the Forrester Wave: Governance, Risk, And Compliance Platforms.

My esteemed colleagues Renee Murphy and Nick Hayes joined me in a fully collaborative, marathon evaluation of 19 of the most relevant GRC platform vendors; we diligently pored through vendor briefings, online demos, customer reference surveys and interviews, access to our own demo environment of each vendor’s product, and as per Forrester policy, multiple rounds of fact checking and review. The sheer amount of data we collected is incredible.

No Longer Two Separate Waves

Many of you may remember that we published two Forrester Waves last time around: one for Enterprise GRC platforms and one for IT GRC platforms. As discussed in previous research, the lines between these distinct submarkets have been eroding for some time, and now it’s no longer worth separating the two.

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Make Privacy And Trust A Market Differentiator: The Opportunity Of Contextual Privacy

Mike Gualtieri
Today, Technopolitics welcomes back Fatemeh Khatibloo to continue our discussion of privacy and data transparency in honor of Data Privacy Day 2014, held on January 28. Data Privacy Day is held in honor of the 1981 signing of Convention 108, the first international treaty on data and privacy, by the Council of Europe. With privacy and data transparency now a mainstream issue, Fatemeh discusses how companies can use this moment as an opportunity to build stronger, more trusting relationships with their customers by being more open, clear, and targeted with data collection and retention.
 
Fatemeh will also be hosting a joint webinar with Forrester identity and access management expert, Eve Maler,"Contextual Privacy: Making Trust A Market Differentiator" tomorrow in honor of Data Privacy Day at 1PM EST. Be sure to join and get a more in-depth look at how companies can take advantage of the opportunity for deeping the ties of trust with their customers through contextual privacy.

 

Listen here:

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2014 Digital Experience Delivery Survey

Anjali Yakkundi

Our application development and delivery (AD&D) team has recently launched our survey on digital customer experience initiatives, and we’re looking for information on your digital customer experience strategy and technology investments. Some of the questions we’d like to get answers to include:

  • What projects (if any) you have planned for this year.
  • Details about what those projects look like (e.g. budgets, staffing, and primary decision-makers).
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And The Next Punch Is Thrown By .... VMware?!

Tyler Shields

After reading this blog post, if you would like more detail, fellow Forrester analyst Christian Kane and I have collaborated on two short reports describing the acquisition of AirWatch through the lens of mobile workforce enablement and a second report through the lens of mobile security. Enjoy the reports, and as always... we love to read your comments!

On January 22, 2014, a new mobile security player was born. This is the date that VMware announced its intention to purchase the mobile device management (MDM) firm AirWatch. With a price tag of $1.5 billion, this acquisition confirms that the mobile security market is scorchingly hot. This news comes on the heels of the November acquisition of Fiberlink by IBM. I expect additional mobile security market consolidation to occur throughout the remainder of 2014. This acquisition is a shot across the bow of any other major vendor looking to play in the mobile security market. If you don't step up and spend now, you might just be left holding the bag.

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Lenovo Buys IBM x86 Server Business

Richard Fichera

Wow, wake up and it’s a whole new world – a central concept of many contemplative belief systems and a daily reality on the computer industry. I woke up this morning to a pleseant New England day with low single-digit temperatures under a brilliant blue sky, and lo and behold, by the time I got to work, along came the news that Lenovo had acquired IBM’s x86 server business, essentially lock, stock and barrel. For IBM the deal is compelling, given that it has decided to move away from the volume hardware manufacturing business, giving them a long-term source for its needed hardware components, much as they did with PCs and other volume hardware in the past. Lenovo gains a world-class server product line for its existing channel organization that vastly expands its enterprise reach, along with about 7,500 engineering, sales and marketing employees who understand the enterprise server business.

What’s Included

The rumors have been circulating for about a year, but the reality is still pretty impressive – for $2.3 Billion in cash and stock, Lenovo acquired all x86 systems line, including the entire rack and blade line, Flex System, blade networking, and the newer NeXtScale and iDataPlex. In addition, Lenovo will have licensed access to many of the surrounding software and hardware components, including SmartCLoud Entry, Storewize, Director, Platform computing, GPFS, etc.

IBM will purchase hardware on an OEM basis to continue to deliver value-added integrated systems such as Pure Application and Pure Data systems.

What IBM Keeps

IBM will keep its mainframe, Power Systems including its Flex System Power systems, and its storage business, and will both retain and expand its service and integration business, as well as provide support for the new Lenovo server offerings.

What Does it Mean for IBM Customers?

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Lenovo Buys IBM x86 Server Business

Richard Fichera

Wow, wake up and it’s a whole new world – a central concept of many contemplative belief systems and a daily reality on the computer industry.  I woke up this morning to a pleseant New England day with low single-digit temperatures under a brilliant blue sky, and lo and behold, by the time I got to work, along came the news that Lenovo had acquired IBM’s x86 server business, essentially lock, stock and barrel. For IBM the deal is compelling, given that it has decided to move away from the volume hardware manufacturing business, giving them a long-term source for its needed hardware components, much as they did with PCs and other volume hardware in the past. Lenovo gains a world-class server product line for its existing channel organization that vastly expands its enterprise reach, along with about 7,500 engineering, sales and marketing employees who understand the enterprise server business.

What’s Included

The rumors have been circulating for about a year, but the reality is still pretty impressive – for $2.3 Billion in cash and stock, Lenovo acquired all x86 systems line, including the entire rack and blade line, Flex System, blade networking, and the newer NeXtScale and iDataPlex. In addition, Lenovo will have licensed access to many of the surrounding software and hardware components, including SmartCLoud Entry, Storewize, Director, Platform computing, GPFS, etc.

IBM will purchase hardware on an OEM basis to continue to deliver value-added integrated systems such as Pure Application and Pure Data systems.

What IBM Keeps

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Government-Certified Public Cloud Providers Can Ease Cloud Concerns In China

Gene Cao

Although Forrester expects China’s public cloud market to show solid growth through 2020, we have observed that organizations face barriers to adopting public cloud. Survey results indicate that data privacy, residency, loss of control, and security remain the top barriers for organizations adopting public cloud in China. This shows that Chinese customers are getting more knowledgeable about cloud and would like to understand cloud players’ offerings in more detail.

 

To ease concerns about public cloud usage, in mid-2013 the Chinese government and some leading cloud and data center service providers in China initiated an industry standard to evaluate cloud service offerings. After six months of discussion, they agreed upon version 1.0 of the industry standard, which includes three categories and 16 detailed SLAs:

Source: CNII

The first 10 qualified cloud service providers were announced on January 17, 2014:

Source: C114

What does this mean for end user organizations?

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Can Google Glass Overcome Social Stigma With Enterprise Scenarios?

JP Gownder

This week, Google released a new promotional video for Google Glass that featured a non-consumer scenario – public safety. In this case, firefighters can use Glass to help them in a hands-free way in the field. For example, they can pull up an architectural schematic of a burning building before they run inside. They can pull up design specs for specific models of cars before using the jaws of life to save a crash victim. Or they can locate the nearest fire hydrant. Take a look:

Public safety is well-established as a scenario for wearable technology – as Motorola Solutions and other vendors have shown in their product portfolios. In this case, it also pulls at the heart-strings: Who’s more beloved by the general public than firefighters and other first responders?

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Choosing The Right Shower Vendor

Derek Miers

 

In this modern world - where everything is in the age of the customer, I was looking for advice on which vendor I should engage in my strategic Bathroom Portal Modernization (BPM) program. So, I reached out to my friendly CIO Analyst Consultant, outlining my need for advice and guidance and this is what he came back with.

“Apple do a very attractive and shiny iDoor for showers but it only fits their own bathroom series – looks pretty, sort of works but they’ve only got part of the bathroom modernized. Google produce a huge range of doors designed by rank amateurs. Depending on which training school they went to, you’ll get either the framed, or frameless, shower door. While cheaper than the Apple door, once they’re fitted, they become brittle, require ongoing customization and can fall off without warning.

It’s a tough choice – you could also punt for the Microsoft variant. It doesn't really fit anything and requires upgrading annually at a significant cost. However, there are thousands of MS Doors consultants who will come in and rejig your measurements and overall bathroom design and sell you new mirrors, cupboards and shower mats, which are all color coordinated. Only problem is that each entails separate service agreements and you could end up with water all over the floor.

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