I am currently in the process of wrapping up a report on implementing cloud collaboration solutions in Asia Pacific. For this report, I interacted with technology vendors, collaboration service providers, and customer organizations to understand the current state of cloud collaboration adoption in Asia Pacific and the drivers and key criteria that organizations need to consider when evaluating a solution and service provider. Three distinct business scenarios emerged as the most appropriate for cloud collaboration services deployment:
To reduce the total cost of ownership. Compared with an on-premises infrastructure, public cloud deployments offer a lower total cost of ownership to individual companies, as multiple customers share the service provider’s infrastructure and associated costs such as hardware, software upgrades, and IT maintenance. While it’s beneficial for organizations across all segments, it’s especially advantageous for small and medium-size businesses with limited IT budgets and small IT teams.
Implementation in greenfield projects. Existing legacy communications infrastructure investments discourage customers from adopting cloud solutions. But this works well for newly established companies, as it offers better flexibility and efficiency at a lower operating cost — a critical business requirement, especially during the first few years of operation. Furthermore, lower upfront expenses help customers boost business agility and utilize funds for functions that are critical to operations and help them gain a strategic advantage in the marketplace.
Digitally empowered customers are disrupting every industry; the age of the customer brings with it some inherent risks that will push organizations to increase spending on security software. In Asia Pacific, security software has leapfrogged other software categories and leads the region in terms of expected software spending growth in 2014 (see figure below).
We believe that the high growth in security software spending in Asia Pacific is primarily due to the following risks related to the age of the customer:
Migration to public cloud services. In a recent survey, 41% of Asia Pacific firms identified public cloud and other as-a-service offerings as a high or critical priority for 2014. Increased adoption of public cloud-based services like storage and disaster recovery is stretching the attack surface, exposing enterprises to a variety of security issues related to confidentiality, integrity, availability, and accountability. In response, firms must strengthen their security infrastructure.
Increased mobility. Nearly 45% of the Asian organizations in our survey identified mobility as a high or critical priority for 2014. As enterprises introduce mobility into their environment and add devices to support the initiative, the footprint of their infrastructure increases. The new access points attached to the network create opportunities for attackers to break into the infrastructure directly or via mobile application portals that provide gateways to protected, sensitive data.
IBM launched on January 9, 2014 its first business unit in 19 years to bring Watson, the machine that beat two Jeopardy champions in 2011, to the rest of us. IBM posits that Watson is the start of a third era in computing that started with manual tabulation, progressed to programmable, and now has become cognitive. Cognitive computing listens, learns, converses, and makes recommendations based on evidence.
IBM is placing big bets and big money, $1 billion, on transforming computer interaction from tabulation and programming to deep engagement. If they succeed, our interaction with technology will truly be personal through interactions and natural conversations that are suggestive, supportive, and as Terry Jones of Kayak explained, "makes you feel good" about the experience.
There are still hurdles for IBM and organizations, such as expense, complexity, information access, coping with ambiguity and context, the supervision of learning, and the implications of suggestions that are unrecognized today. To work, the ecosystem has to be open and communal. Investment is needed beyond the platform for applications and devices to deliver on Watson value. IBM's commitment and leadership are in place. The question is if IBM and its partners can scale Watson to be something more than a complex custom solution to become a truly transformative approach to businesses and our way of life.
Forrester believes that cognitive computing has the potential to address important problems that are unmet with today’s advanced analytics solutions. Though the road ahead is unmapped, IBM has now elevated its commitment to bring cognitive computing to life through this new business unit and the help of one third of its research organization, an ecosystem of partners, and pioneer companies willing to teach their private Watsons.
There is a great deal of wildly divergent and sometimes seemingly fabricated information on the size of the US and global healthcare market. For 2014, here are the numbers that I will be using, with my sources, and assumptions and notes.1
Data Privacy Day is on January 28. But isn't all hope lost when it comes to the P-word? Interestingly, Daniel Solove is one key expert who doesn't think so: His recent Year in Privacy roundup sounds a number of positive notes, largely having to do with regulatory pressure driven by public pressure. In the age of the customer, we really can see "water wear away stone" when ordinary people demand change.
My colleague Fatemeh Khatibloo recently published some must-read research on contextual privacy: a framework for negotiating the collection and use of personal data that ensures a fair value exchange for both the customer and the business. Don't miss the blog post where she lays out some takeaways:
Privacy isn't dead, it just needs redefining.
Privacy will be a market differentiator.
Privacy technology will disrupt the marketing ecosystem.
CPG companies are a great example of what Business Agility really means in “The Age of the Customer”. They produce tissues, disinfecting wipes and cold remedies are finding new ways to predict and chase outbreaks around the country.
Forrester is putting significant effort into Business Agility – what it is, how it relates to the success of companies within industries, and what foundations business agility is built on. Our recent study of agility and performance found that high-performing companies were building agility into their core business. (see recent Agility PerformanceReport)
No where does this seem more true than CPG industry. CPG has been innovating in - Market Responsiveness - one of forrester's 10 dimensions of business agility. This means simply understanding what’s going on in your market and shifting strategies and resources to respond. In the CPG context, it means to figure out when people are getting sick and ramp up marketing, and then reduce expenditure when people are well.
This morning Citrix announced the acquisition application mobilization vendor Framehawk for an undisclosed sum as the battle for high performance for corporate Windows apps on mobile devices rages on. Here’s my take:
It's a good acquisition for Citrix and in turn for I&O pros for 3 reasons:
Some of Framehawk's technology will be additive to Citrix's enterprise portfolio. Specifically, Framehawk's framebuffering protocol - called Lightweight Framebuffer Protocol, or LFP - is designed for mobile carrier networks like 4G/LTE where there is often highly variable latency, loss, and jitter. Citrix will add it to their arsenal alongside HDX to improve the end user experience of server-hosted Windows applications on mobile devices for XenDeskop App Edition and XenDesktop.
It will be a boon for DaaS providers' customer experience. Citrix is in the business of building a Desktops-as-a-Service (DaaS) platforms for service providers. One of the barriers to the success of DaaS in the enterprise, and a potential source of value for service providers, is the user experience on mobile devices over mobile networks. Another player to watch the remote desktop/app protocol space for mobile networks is RapidScale.
It's a competitive take-out play as well. Delivering Windows apps from the datacenter to both corporate and employee-owned desktops, laptops and mobile devices is what Citrix does - it's their place in the technology universe. Framehawk's technology approach, while expensive, has some advantages. Citrix was probably starting to see them in more deals as competition.
Last month, GovLabs, a research organization at New York University released a beta version of its Open Data 500 project. The study set out to profile US companies that use open data to generate new business and develop new products and services. Not all of the companies identified have been profiled but the list of 500 provides a wide range of both existing companies and start-ups that benefit from the use of open data.
While the start-ups are interesting illustrations of innovation and economic value-creation, the presence of big, existing companies illustrates how data transforms business.
Insurance companies such as AllState and Allianz no longer only insure people and property.
On January 6, Microsoft announced their intentions to purchase Paraturefor a reported $100M. This event is a good thing all around. Net, net, it plugs some holes in the MS Dynamics CRM product, and gives Parature, a 13 year old company, a viable exit strategy.
Microsoft Dynamics is a strong CRM product for customer service. Forrester considers it a leader in our most recent CRM Suites Customer Service solution wave. Microsoft Dynamics is also doing well. At their recent analyst event, they communicated the following statistics: 12% revenue growth in FY13; Dynamics AX and CRM growing by double digits worldwide and 30% in the Americas and Asia; and CRM Online growing by 80% in FY13, with two out of every three new customers opting for cloud. Microsoft Dynamics has 359,000 customers and 5 million users, while Microsoft Dynamics CRM has 40,000 customers and 3.5 million users. Read more about this event here.
Today's news of Verint'sintent to acquire KANA ushers a new wave of consolidation in the greater customer service space. Today’s customer service technology ecosystem is complex and comprised of a great number of vendors that provide overlapping and competing capabilities. I’ve previously blogged about what these critical software components are. In a nutshell, the core capabilities needed for customer service include:
Routing and queuing: providing the ability to route and queue an inquiry – whether voice, digital (ex. email, chat), or social to an agent or a group of agents
Agent desktop/case management: Allowing cases to be created, workflowed, and resolved.
Workforce management and optimization: Allowing agent interactions with customers to be monitored for quality; allowing agent scheduling, forecasting, performance management, coaching, learning etc.