Telcos Prepare For A Roller Coaster Ride In 2015 And Beyond

Dan Bieler
We predict that the telecom business model will undergo dramatic transformation in 2015: a minority of telecoms will manage to reinvent their business model and will enter new market segments and get stronger. Meanwhile a majority of telcos will be bought or go out of business, thus driving consolidation.
At the same time, for business leaders, having access to quality network infrastructure represents a vital underpinning for their digital business and their long-term competitive advantage. We predict that by 2015 and beyond:
 
  • The telco business model will shift from sustaining to enabling critical infrastructure. Traditionally, the telco business model focused on sustaining operational efficiency of network infrastructure. In the years ahead, we predict a shift toward enabling solutions that support telco clients to engage with their customers more effectively. This mirrors not only the CIO’s shift from IT towards business technology but will also be the overarching theme during the transformation of the telco business model.
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2015 Predictions: Big Changes In Store For App Dev Leaders

Phil Murphy

The pace of change for App Dev leaders has always been rather hectic. In my 32+ years as an "apps guy" - I can't recall a time when supply of technology resources ever fully satisfied all  demand for the work that business leaders would like to do. Satisfying that demand has always been a challenging and constant balancing act. The past few years have heralded the age of the customer, where the voice of customers is amplified by social media and enabled by mobile applications - accelerating the pace of change for app dev & delivery leaders to a relentless pace. If you're hoping for a brief respite in 2015, it's time for rethink.

As a group-think exercise, esteemed colleagues John Rymer, Kurt Bittner, Chris Mines, and I focused on predictions for calendar year 2015 in the context of the change swirling around modern app development & delivery. We believe that several watershed events will drive 2015 change to the technology we'll use, the processes we'll employ, and the comeptition for a shrinking pool of talent. The full details can be found here - Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills. As an aside, Mobile app dev & delivery is tumultuous enough to warrant its own set of predictions - see Predictions 2015: Mobile Development Goes Composable, Contextual, And Cross-Touchpoint

You'll consolidate technology:

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Internet Of Things Software Platforms Will Become The Rage In 2015

Frank Gillett
The hype around the Internet of things was on full display over the last six weeks, with announcements and events from vendors such as ARM, Cisco, GE, IBM, Intel, PTC, and others. Much of the hype has focused on the possibility of saving lots of money because of all the new information that can help improve utilization and maintenance of expensive business assets. But in this age of the customer, where customer engagement rules, a focus only on cost savings is misplaced. When we look forward to 2015 and developments around the Internet of things we are predicting four key trends and implications for clients. Here are two of those predictions:
 
  • IoT customer success stories will displace “billions of devices” hype. Enough already with the Carl Sagan–like references to billions and billions of devices – we’ll finally see a focus on customer success stories about improved machine uptime, better customer experience, and new as-a-service business models.
  • IoT software platforms will become the rage, displacing the hardware. Much of the early hype has been about cool new sensors, high-tech wearables, and new wireless technologies. In 2015 we’ll increased focus on the software and especially the cloud services to make all these sensors connect, upload data, and drive analytics that generate insights and enable business improvements.
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Cloud Technologies Will Power The Most Successful Businesses In 2015

Dave Bartoletti

What's ahead for cloud computing in 2015? Check out our report for Forrester's take on the most important trends in cloud computing and what you should do about them. In 2014, cloud entered the formal IT portfolio, and technology managers stopped treating cloud as competition. In 2015, cloud technologies will mature into the driving force powering the most successful companies. Cloud enables unparalleled levels of sustained innovation. Companies that harness its power will win, serve and retain customers better than their competitors -- in less time and for less money -- if they take advantage of all the cloud has to offer. But where should you start?

Cloud computing isn't limited to a single technology, service, provider, or deployment model. Our cloud team, including James Staten, Lauren Nelson, Liz Herbert, William Martorelli, and Henry Baltazar, has gathered the most important 2015 trends in public cloud platforms, cloud management, application design, security, service provider strategies, SaaS, private and hybrid cloud. In our ten-prediction report, we describe the current state of the art in cloud, what will happen in 2015, and how you should respond. This report helps you focus on the most important trends first.

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Cloud Becomes The Motivator In 2015

James Staten
We’ve been seeing for years in our surveys, that business users and application developers are the primary consumers of cloud services. SaaS and cloud platforms are not infrastructure or alternatives to the corporate data center but are instead application services your organization leverages to create new user experiences and greater efficiencies that maximize profitability and derive trends that result in business insights.
 
In 2015 this realization will become a motivator for vendors and enterprise CIOs to focus their cloud strategies on empowering business and developers first and put aside their own concerns and priorities. In 2015, cloud adoption will accelerate and technology management groups must adapt to this reality by learning how to add value to their company’s use of these services through facilitation, adaptation and evangelism. The days of fighting the cloud are over. This means major changes are ahead for you, your application architecture, portfolio, and your vendor relationships.
 
What changes are coming in 2015? Forrester clients can read our 10 cloud predictions of what will happen in the coming year along with our recommended actions. For non-clients here’s a look at two key predictions we are making:
 
1. Microsoft Will Make More Profit From Cloud Than On-premise
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Security & Risk Consultant Spotlight Podcast With Todd Barnum

Stephanie Balaouras

For the past few months, we've been using our newsletter and podcast to highlight one of our analysts on Forrester's Security & Risk Team. This month, we decided to interview an S&R consultant. Todd Barnum is our consulting director, a two-time CISO, and a leading expert in information security governance, design, and operations!  Click below to hear our consultant spotlight on Todd. If you're not signed up for our newsletters, I highly encourage you to do so; please email srfl@forrester.com for additional details. 

Todd Barnum Image

To download the MP3 version of the podcast, please click here.

More Money, More Problems For Security Organizations In 2015

Stephanie Balaouras
If you’re a security and risk leader, it’s either the best of times or the worst of times. Today, it feels as if not a week goes by without yet another revelation of a large scale cyberattack targeting a trusted corporate brand. Suddenly, business executives who used to avoid you want to be your best friend and are looking at security as an integral piece of the business technology agenda. Why the sudden corporate conviviality? Well, now when there is a major customer breach, it’s not just your job that’s on the line, it’s their job on the line as well - and potentially up to a $1 billion in corporate profits. This means that protecting customers’ data and preserving their privacy can no longer be limited to the CISO or chief privacy officer. In fact, if your company execs are smart, they’ll make it one of their top business and corporate social responsibilities in 2015 - and if they’re not, look for a new job, because you don’t want to be working there.
 
This is why we predict that in 2015 there will be:
 
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Privacy Becomes A Competitive Differentiator In 2015

Heidi Shey
We are in a golden age of data breaches - just this week, the United States Post Office was the latest casualty - and consumer attitudes about data security and privacy are evolving accordingly. If your data security and privacy programs exist just to ensure you meet compliance, you’re going to be in trouble. Data (and the resulting insights) is power. Data can also be the downfall for an organization when improperly handled or lost. 
 
In 2015, Forrester predicts that privacy will be a competitive differentiator. There is a maze of conflicting global privacy laws to address and business partner requirements to meet in today’s data economy. There’s also a fine line between cool and creepy, and often it’s blurred. Companies, such as Apple, are sensitive to this and adjusting their strategies and messaging accordingly. Meanwhile, customers — both consumers and businesses — vote with their wallets. 
 
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Vodafone Transforms Itself To Support The Business Technology Agenda

Dan Bieler

Today, Vodafone is already one of the largest global telcos, with direct presence in 60 countries and many more through partnerships. But while managed mobility remains at core of Vodafone’s strategy, the company’s ambition is to be “the world’s leading total communications provider in enterprise” and to “help customers to build better businesses.” Given its origin and history as a mobile-only telco, achieving this goal is a tall order.

Yet, Vodafone has changed dramatically in the last few years. It acquired Cable & Wireless Worldwide in 2012, which gave it access to a larger global network and to a larger customer base of multinational customers. In 2013, Vodafone sold its 45% stake in Verizon Wireless, which provided it with significant cash assets for M&A-related activities. At that time, Vodafone also launched its infrastructure Project Spring, which added another £7 billion to an existing planned spend of £12 billion.

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Mobile Customer Experience is Asia Pacific’s Next Digital Frontier – 2015 Predictions

Dane Anderson

Forrester’s Asia Pacific (AP) top ten trends outlook launched today as part of Forrester’s series of 2015 global market predictions. We expect the opportunities and threats posed by digital disruption to shift into a higher gear in 2015 with a select group of regional organizations rising to the call, but most falling behind (often without knowing it). Success in a digitally disrupted world will require CIOs to develop a deeper understanding of their customer journeys and invest in mobile customer experience excellence. Here’s a preview of our predictions for the coming year:

  • Digital transformation will drive technology spending growth of 4.9%.Always-connected, technology-empowered customers are redefining sources of competitive advantage for AP organizations. In fact, 79% of business and technology decision-makers that Forrester surveyed indicated that improving the experience of technology-empowered customers will be a high or critical priority for their business in 2015. Similarly, 57% said that meeting consumers’ rising expectations was one of the reasons that they would spend more money on technology next year — the top reported reason for increased technology spending
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