Developers: Will AI Run You Out Of Your Job?

Diego Lo Giudice

Much has been written about how artificial intelligence (AI) will put white-collar workers out of a job eventually. Will robots soon be able to do what programmers do best — i.e., write software programs? Actually, if you are or were a developer, you’ve probably already written or used software programs that can generate other software programs. That’s called code generation; in the past, it was done through “next” generation programming languages (such as a second-, third-, fourth-, or even fifth-generation languages), today are called low code IDEs. But also Java, C and C++ geeks have been turning high level graphical models like UML or BPML into code. But that’s not what I am talking about: I am talking about a robot (or bot) or AI software system that, if given a business requirement in natural language, can write the code to implement it — or even come up with its own idea and write a program for it.

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Another Agency Gets Gobbled Up: Accenture Announces The Acquisition Of Karmarama

Anjali Yakkundi

Over the past few years, we’ve seen a flurry of consultancies acquiring agencies. Acquity, BGT Partners, Lunar, and Cynergy  are just some of the agencies that have been scooped up. The agencies and consultancy convergence has radically altered the conversation for marketers looking to purchase marketing services. They now have a new category of provider to consider and new capabilities to assess across the board. And marketers are paying attention: 73% of marketers told us in a recent survey that they were somewhat open, open, or very open to using consultancies for digital marketing work.

 
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Take a Pragmatic Approach To Personalization

Anjali Yakkundi

Co-authored by Allison Cazalet 

Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up, it’s also a foremost priority: 68% of the firms we surveyed in our Q1 2016 Digital Experience Delivery Online Survey said personalization was one of the most important initiatives for their business today. Why? Because personalization is one of the best ways to contextually engage with customers across a variety of touch points. But many organizations we speak with today struggle to get initiatives off the ground and struggle to prove the business value of personalization.

To help organizations get started on their personalization program, my colleague Ted Schadler and I researched how best-in-class organizations today have operationalized personalization. The most successful firms we spoke with created a four-pronged personalization program that Forrester calls POST:

People – Before doing anything else, successful firms ask and answer this question: Which customers am I trying to reach and serve? In order to implement a successful personalization program, you will need to do the same by researching your customers in their context so that you know which ones to prioritize.  

Objectives – The next step to a successful personalization program is to make sure you and your personalization team have an in depth understanding of what you are trying to accomplish. You must keep this simple. Determine what business outcome you are optimizing, the experiences you will personalize, and what data you need to make it all happen.

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Is Data Visualization A Separate Market Or Just A Feature Of Business Intelligence Platforms?

Boris Evelson

Lots of my clients are confused. They start a Forrester inquiry with a question about data visualization capabilities, but when I lead them into discussion about business intelligence (BI) platforms, they say "but we already have a BI platform. All we really want is an ability to create and share data visualizations". Is there a separate market for that? If there is, I am not aware of one. Here's my take on it:

  • If what you are looking for includes requirements for data visualization administration, security, data management, version control, collaboration, etc, you really need a BI platform with data visualization capabilities.
    • The last time Forrester looked at Data Visualization as a separate capability was in 2012 and even then, as you will see from the URL, we ended up evaluated BI platforms.
    • In our last (and going forward) Wave on the topic we grouped data visualization and self service BI capabilities together as we see them inseparable.
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AI Is The Sincerest Form of Flattery ... And Fear

Mike Gualtieri

Pure AI is true intelligence that can mimic or exceed the intelligence of human beings. It is still a long way off, if it can even ever be achieved. But what if AI became pure — could perceive, think, act, and even replicate as we do? Look to humanity for the answer. Humanity has been both beautiful and brutal:

  • The beauty of ingenuity, survival, exploration, art, and kindness.
  • The brutality of crime, war, and pettiness.
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BC & DR Pros, We Need Your Help!

Stephanie Balaouras

Each year, Forrester Research and the Disaster Recovery Journal team up to launch a study examining the state of business resiliency. Each year, we focus on a particular resiliency domain: IT disaster recovery, business continuity, or overall enterprise risk management. The studies provide BC pros, DR pros, and other risk managers an understanding of how they compare to the overall industry and to their peers. While each organization is unique, it's helpful to see where the industry is trending, and I’ve found that peer comparisons are always helpful when you need to understand if you’re in line with industry best practices and/or you need to convince skeptical executives change is necessary.

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IoT Software Platform Wave Evaluation Helps Firms Navigate The Complex Solution Landscape

Michele Pelino

As businesses pursue digital initiatives, I&O execs must assist their line-of-business colleagues with addressing software, security, data, and business analytics integration complexity associated with deploying these IoT solutions. Digital opportunities to use IoT include:

  • Building connected products. Product manufacturers are creating smart, connected products to differentiate their offerings and generate new revenue streams as well as ecosystems for other partners to participate in and create their own value.
  • Transforming operational processes. Businesses across many vertical markets are using IoT-enabled use cases to transform supply chain processes, enhance inventory management and operational processes, and track and monitor asset performance
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The Uncertain Future of Obamacare and the Healthcare Industry

Kate McCarthy

The results of the United States Presidential election came as a shock to almost everyone – even Trump supporters. Most prepared for a Clinton win, which would have meant that even if the Republican party held onto the House and the Senate, there would still be a relative balance of power across party lines. In that scenario, the future of Obamacare, and the healthcare industry at large, was certain to stay the course. But a Republican Congress and Presidency, makes that future less certain.

Republicans have talked about repealing the Affordable Care Act for six years, backing their words with actions, sending numerous bills through Congress to amend and/or repeal the Act. These efforts failed under the Obama administration, which implemented the Affordable Care Act, expanding access to health insurance to over 20 million previously uninsured lives. In the last six years, the annual increase of health spending has slowed to equal the rate of gross domestic product (GDP). The healthcare cost savings from 2010-2020 should exceed $1 trillion. More importantly, as payers and providers have adjusted their businesses to the New Healthcare Economy, we have seen improvements in quality outcomes including a 25% reduction in hospital readmissions.

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Web Summit Stakes Its Claim As One Of The Most Important Global Tech Events

Dan Bieler

Photo: Paddy Cosgrave, CEO and co-founder of Web Summit

Recently, Web Summit took place in Lisbon. “Web-what”? Web Summit is indeed a relative newcomer on the event scene, but you should take notice. At its core, Web Summit is all about connecting larger enterprises and investors to smaller tech companies. On a human level, Web Summit’s goal is to bring together youngish and enthusiastic technology entrepreneurs with experienced investors and leading managers of technology vendors. The result is a fresh and dynamic exchange of ideas and opinions as well as the mutual mentoring of the involved participants.

Web Summit started only in 2009 with a few dozen bloggers, journalists, and technologists in a hotel on the outskirts of Dublin. Web Summit’s rise to become one of the most important global technology conferences is remarkable. In 2016, the event already attracted 53,000 visitors from 166 countries and 15,000 companies, with 65% of visitors being senior managers, including 7,000 CEOs.

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VMware Is Evolving As A Powerful Provider Of Cloud-Based Offerings

Dan Bieler

With Lauren Nelson

We recently attended VMworld 2016 Europe in Barcelona. The event, which attracted about 10,000 visitors, has established itself as an important destination for anyone with an interest in virtualization-related topics. In many respects, the event was over-shadowed by the VMware-AWS partnership. However, the event also provided us with several additional impressions. We felt that there were several encouraging signs pointing to how VMware is progressing as a business within Dell Technologies, in particular, VMware is:

  • Developing its ecosystem of partners. The event was a good example how large VMware’s ecosystem has grown over the years. Most major systems integrators, IT firms, software houses, and telcos were present. In discussions with management, it was obvious that VMware fully understands the need to partner with a wide range of providers to address the business requirements that enterprise customers have. We expect VMware to further strengthen its ecosystem activities.
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