- Forrester Councils
- Councils Overview
- log in
Posted by Ted Schadler on December 14, 2009
I had the chance to join 50 other people at a telepresence event last week. This one took place in real-time using Cisco's TelePresence rooms. (Okay, full disclosure, it was a Cisco industry analyst event held on December 9th.)
(This is a long post, so for those looking for key lessons and gotchas, just scroll now to the bottom.)
For those of you who've been asleep for the last 4 years as first HP and then Cisco followed by LifeSize, Polycom, RADVISION, Tandberg, and Teliris demonstrated the like-being-there experience of telepresence, it's pretty amazing stuff. Video conferencing with near face-time quality. You can in fact see the whites of their eyes.
Companies like P&G, GE, and Dreamworks are using telepresence technology to slash executive travel and give technical staff the tools to collaborate across massive distances with almost the same experience as being there (save the ability to shake hands, share a meal, and have a side conversation).
I first experienced telepresence in 2004 at HP's Corvallis, OR, lab, and it blew me away back then. It's only gotten better. (Colleague Claire Schooley has calculated the ROI of telepresence for those thinking about this technology.)
Back to this telepresence event:
It was a fabulous experience, something that I'm sure will grow only more important over the next decade.
Now, some gotchas and lessons learned:
(NOTE TO CISCO: ADD AN ON-AIR RED LIGHT TO SHOW WHEN YOU ARE ON CAMERA. THE RADIO AND TV STUDIO GUYS FIGURED THIS OUT LIKE 100 YEARS AGO.)
I'm planning a report in the spring on the Business Value Of Video. I'd love to hear your stories.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »