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Posted by Rob Koplowitz on November 10, 2009
Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social networking was quickly moving into the enterprise landscape and warrants the attention due a potential game changer. There are three trends that warrant attention:
What does success look like? In almost every case, there are two parts to the story. First, a known process is addressed and the results are positive. It's common to hear stories that begin with " We used to do this in email...". Freeing organizations from the inefficiencies of chasing emails can provide a string starting point to realizing value. (No, email does not go away, it just goes back to doing what it does well which is not content and project management.)
The second part of the story is where the light bulb goes on. Now in fairness, this is generally not a surprise as most organizations PLAN for the light bulb to go on. However, no two organizations see this happen in quite the same way. The moment comes when broad sharing of information leads to a result that could not have happened otherwise. People-centric collaboration leads to the connection of people to content and expertise that they otherwise would never have found. Communities are very good at driving action because they free information and create a context for collective action. Sound a bit too fluffy? The wins are anything but. That's why the most traditional and risk averse organizations got up at Enterprise 2.0 and outlined their successes and plans to move forward.
Forrester predicts that social computing is one of the Top 15 Technology Trends and that it warrants investment now so your organization can begin to understand these transformational benefits. Where do you begin:
And, you get to have fun.
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