Join Forrester’s TweetJam On Advanced Analytics: December 15 At 12 pm US Eastern Time

Are you interested in business intelligence, wonder about the future of the analytics market or have a question on advanced analytics technologies?

Then join the Forrester analysts Rob Karel, Boris Evelson, Clay Richardson, Gene Leganza, Noel Yuhanna, Leslie Owens, Suresh Vittal, William Frascarelli, David Frankland, Joe Stanhope, Zach Hofer-Shall, Henry Peyret and myself for an interactive TweetJam on Twitter about the state of advanced analytics on Wednesday, December 15th, 2010 from 12:00 p.m. – 1:00 p.m. EDT (18:00 – 19:00 CET) using the Twitter hashtag #dmjam. We’ll share the results of our recent research on the analytics market space and discuss how it will change with new technologies entering the scene and maturing over time.

Business intelligence is the fastest growing software market today as companies are driving business results based on deeper insights and better planning, and advanced analytics is the spearhead of BI technologies that can untap new dimensions of business performance. But what exactly is ‘advanced’ analytics, what technologies are available and how to efficiently use them?

Much more detailed information can be found in the blog of Forrester analyst James Kobielus who will lead us through the discussion during the TweetJam. Above you see an overview graphic listing the different elements of advanced analytics today, taken from his blog.

Here are some of the questions we want to debate during our TweetJam discussion:

  • What exactly is and isn’t advanced analytics?
  • What are the chief business applications of advanced analytics?
  • What’s the overlap between advanced analytics and our BI, data warehousing, and data governance/quality initiatives?
  • Is advanced analytics ready to roll out to all information workers, or is it still the province of a priesthood of data mining specialists?
  • How should Process Intelligence impact your Analytic strategies?
  • Can advanced analytics help us with our social media strategies?

We’d love to hear if there are any other questions or issues you think we should cover. To join the conversation, tune in to the #dmjam hashtag on Twitter, or follow the analysts above.

Hope to tweet you there!

Holger Kisker