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Posted by Holger Kisker on September 17, 2010
On September 15th between 11am-12pm EDT Forrester held an interactive TweetJam on the future of cloud computing including Forrester analysts Jennifer Belissent, Mike Cansfield, Pascal Matzke, Stefan Ried, Peter O’Neill , myself and many other experts and interested participants. Using the hashtag #cloudjam (use this tag to search for the results in Twitter), we asked a variety of questions.
We had a great turnout, with more than 400 tweets (at last count) from over 40 unique Tweeter’s. A high level overview of the key words and topics that were mentioned during the TweetJam is visualized in the attached graphic using the ManyEyes data visualization tool.
Below you will find a short summary of some key takeaways and quotes from the TweetJam:
1. What really is cloud computing? Let’s get rid of 'cloud washing!'
The cloud definition by NIST was mentioned several times, but in its current version 15, it is still some pages long and certainly doesn’t fit into a Tweet. Our TweetJam participants didn’t pick a winner among different definitions of cloud computing. There was a consensus however that cloud is NOT just virtualization and hosting. Some of the characteristics mentioned: managed, metering, automated, pay-by-use/on demand. Some interesting Tweet quotes shared by participants:
2. What are the benefits and opportunities of cloud computing?
Flexibility was the main focus of the benefits, not only in making costs more manageable and transparent, but also operationally through automation and scalability. A very interesting point raised was not only can existing legacy software be replaced by cheaper cloud solutions, but the added flexibility will potentially allow for the reconstruction of overall business processes using the cloud and using multiple sources. Some interesting Tweet quotes shared by participants:
3. What are the challenges, risks & inhibitors of cloud comp?
Participants of our TweetJam identified a number of challenges. The traditional concerns - security and privacy - were mentioned. Following on from flexibility, one of the main inhibitors of cloud is for companies to completely understand what is possible for their own unique situations and leverage the technology effectively. Many IT organizations are not ready, and CIOs still don’t understand the opportunity cloud computing provides to them and see it as a threat. Some interesting Tweet quotes shared by participants:
4. Will cloud computing cannibalize the traditional IT markets?
Feedback from our tweeters indicated that through lock-in’s and legacy systems, traditional IT markets are fairly stable in the short term with the trend moving steadily towards the cloud in the long term. What is interesting is the non-traditional markets, i.e. start-ups, will be more likely to adopt the cloud model due to cost and flexibility advantages, therefore IT companies looking to grow ahead of the curve will have to start paying attention. Some interesting Tweet quotes shared by participants:
5. What are new emerging business models in the cloud market?
Somewhat reflecting the maturity of the cloud market, the response from our tweeters did not provide a completely cohesive idea on emerging business models. As indicated from the tweets, opportunities of collaboration, cloud broker marketplaces and new, innovative services are all present, but the problem of definitive ROI is apparent. Without this, new business models from cloud are still stuttering to find traction from business leaders, and therefore no cohesion from business models has emerged. Some interesting Tweet quotes shared by participants:
6. Will the cloud bubble burst or entirely change the IT market?
All participants shared some concern that expectations about cloud computing might be over exaggerated potentially leading to a cloud disillusion. However, there was broad consensus that cloud is here to stay and will find its strong place as a viable deployment methodology for ICT resources. Some interesting Tweet quotes shared by participants:
Thanks again to all participants. It was an interesting TweetJam and fun time to twitter with you!
Be on the lookout for additional TweetJam events from Forrester Research across a wide variety of technology topics. We are interested to hear from you what other topics you would like to see being discussed in our next TweetJam.
Please leave a comment or contact me directly.
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