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Posted by Holger Kisker on March 30, 2010
On the need to analyze, compare and rate partner eco-systems – please vote.
The world is becoming more and more complex and so are the business challenges and their related IT solutions. Today no single vendor can provide complete end-to-end solutions from physical assets to business process optimization. Some large vendors like IBM, Oracle or HP, have extended their solution footprint to cover more and more of the four IT core markets hardware, middleware software, business applications and services but still require complementary partner solutions to cover end-to-end processes. Two examples of emerging complex IT solutions include:
These are just two examples of fast growing IT markets where the need for strong partnerships between multiple vendors is predominantly visible. Of course partnerships are a key success factor in more traditional IT markets too, to complement existing solutions e.g. for specific industries, geographies, deployment options or additional value adding functionality and services.
Today large IT companies have built huge partner eco-systems around their solutions with hundreds and thousands of partners for different needs. The growing importance of partners, including technology-, solution-, channel- or service partners, brings new opportunities and challenges for everyone:
With the increasing importance to successfully build, join or buy into partner eco-systems I think there is a high need for a methodology that analyzes, compares and rates partner eco-systems. A tool that will highlight the differences between existing partner eco-systems, their strengths and weaknesses will help both, large vendors to further improve their partner strategy and processes and smaller vendors to make the right partner decisions. Process transparency from partner on-boarding through contract negotiations, technical integration and joint go-to-market activities will help to set expectations and help all involved parties to make the right decisions.
Forget about features & functions, the IT battle today is between partner eco-systems!
To help us bundle our research focus, please participate in the poll on this blog page: ‘Are you interested in a methodology and tool that analyzes, compares and rates partner eco-systems?’
Please leave a comment or contact me directly.
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