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Posted by Henry Dewing on February 6, 2014
Vidyo and Google are bringing video-enabled Google Hangouts to work as well as working to make video easier to use and more ubiquitious across the business and consumer landscapes. While the early realtionship may have been seen as opportunistic, today's announcements indicate a longer term commitment to deliver software and cloud-based video solutions to iWorkers and consumers around the globe.
Vidyo has been the video component behind Google+ Hangouts for some time – just as Skyoe has been the video enabler for Facebook Video Chat. Vidyo and Google have pushed the WebRTC standard to enable simpler video communications from a standards based browser interface, and Google is leveraging Vidyo SVC (Scalable Video Code) technology in VP9 for Chrome and other browsers. Vidyo and Google are now taking two more steps together to
1. Deliver simple video conferencing in a bundle for business – ChromeBox for Meetings
2. Enable interoperability between Google+ hangouts and other voice and video systems
with VidyoH2O for Google+ Hangouts
This continued and extended partnership between two innovative software-centric, cloud-friendly companies promises to drive video into more corners of both the personal and business world. As an analyst who has followed video for some time, I believe that video is a fundamentally better way to communicate and collaborate, but business wants more than just platitudes, they want ROI. Enabling broad interoperability behind a simple, familiar user interface will help to make video more pervasive. One of the key reasons we see information workers shying away from video today is because they are not sure who else has video, and whether the two systems will work together - this partnership and announcements address THAT issue. Business decision makers want to see more value from video – beyond simple travel savings. Embedding video into business processes like field maintenance, customer service, logistics, or manufacturing - - this partnership and announcements do not address THAT issue.
What Does This Mean for Business?
The announcements and solutions are new developments that promise to deliver more video to more corners of the workplace and further intermingle personal and work solutions. Most businesses should probably at least take a look at these solutions and havfe someone trial them to see if they work for your people in your workplace. A couple specific types of businesses may want to do more – for example:
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