- Forrester Councils
- Councils Overview
- log in
Posted by Henry Dewing on May 9, 2012
Buldings on Huawei's Headquarters Campus in Shenzen, China
First, branding should be the key focus: a major focus for Huawei this year should be to invest on creating value for its brand and products. Not only will this strengthen the brand value which is currently lower compared to other competitors but also help its channel partners to see value in their relationship with Huawei.
Second, Huawei needs to create value for channel partners: with a shrinking channel partner community and facing established channel relationships with competing vendors, Huawei needs to talk more than just margin and growth when it recruits partners.
Third, Huawei should focus on the SMB segment which will be key: In line with its strategy to target the emerging markets, Huawei needs to focus on the SMB segment as strategy to quickly gain market share and foothold in a market. The SMB installed base, will help them target other segments in that country.
Fourth, Asia is an important market: Asia Pacific (other than China), with its large SMB presence, can be highly lucrative market for Huawei. With its HQ in China and manufacturing base in this region, Huawei has cost and cultural advantage in this market.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »