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Posted by Henry Dewing on September 30, 2011
With the end of the quarter closing in, I wanted to take a step back and fill you all in on new research we have on the way. This quarter we looked at the evolution of Social Enterprise Apps, and their effect on the enterprise collaboration landscape. In today’s globally dispersed, fast-paced, highly mobile workplace, high performance teams need new tools — and social appears to fit the bill.
What exactly is a Social Enterprise App? At a high level, Social Enterprise Apps enable info workers to establish and view groups of people, information, and processes. With embedded peer rating and information feeds about employee skills, team member profiles, team objectives, and project progress, info workers gain a deeper understanding of team performance goals and results.
What features do they have, and how do they affect business processes?
- Personal profiling identifies team members with the right skills.
- Activity streams increase awareness of achievements and status.
- Rating/voting enables learning from the accumulated knowledge of the team.
Where do we see this going? While the market is accelerating into hypergrowth as you read this, vendors are still early in product development. We believe the feature sets from social vendors will erupt in the next few years to a $6 billion opportunity.
Imagine flipping your computer screen every morning to a social portal that aggregates all YOUR most relevant work-related content, from most popular conversations amongst colleagues, latest meeting notes and sales projections, to project documents you are collaborating on with others, all within a sleek flipboard-esque (www.flipboard.com) interface. When you want to collaborate live with colleagues about topics you have reviewed, you could go to a virtual workplace (like www.sococo.com) to find those colleagues and have a live voice, video, or IM conversation. Advances in social analytics will create new connections within these interfaces, providing employees with access to each other’s work environments based on matched skills and interests.
What enterprise 2.0 innovations do you see on the horizon? What will be the key feature set? Are there key business processes yet to become social? Who are the cool new vendors waiting to be discovered or the slumbering giants waiting for the right time to enter the market?
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