Lotusphere — Business. Made Social.

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IBM, as always, put on a really big show at Lotusphere this year. More than 5,000 attendees from all walks of IT and business came together to find out how IBM could help them execute their business strategies — and IBM promised to help them make their business social, and thus more personal and effective. Every IBM executive that I heard present or spoke with had one thing in mind: how to help customers evolve the culture of business from one where employees hoard information and rely on their own ability to solve problems to get themselves and their firm ahead to one where sharing information and insight enables better decision-making and better customer service.

Over two and a half days, I talked to (or heard presentations from) dozens of companies leveraging social technologies to accelerate their business, including:

  • A global management consulting firm that is using an internal social platform to enable project teams to find and engage process and industry experts for client work — rather than having staffing managers rely on their personal networks — and which plans to extend that platform to support document creation and client delivery processes.
  • A snack food company that created a public social platform to engage competitors in a process to eliminate a threat to raw material supply across their industry — rather than working on their own to solve the problem for their supply chain only.
  • A retail bank that uses an internal social platform to optimize routing of customer inquiries to banking products experts located at other branches or central sites — rather than relying on branch personnel who may not know the answer or promising to respond to the customer later.
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The Collaboration Cloud

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Cloud is the latest buzz in the IT market, and we at Forrester have covered this quite extensively. As I reflect on 2011, this is a theme that has also played prominently in many collaboration vendor discussions — because it is a fundamentally better business model to deliver collaboration technology to users. Faster version cycle times, simplified management of deployed software, reduced TCO of a shared pool of cloud resources, and serving information workers directly are just some of the varied benefits for users, buyers, and vendors. The direct connection to end users is a key to accelerating adoption in the collaboration and growing social markets.

At their Collaboration Summit, Cisco affirmed their commitment to delivering cloud services. They described Cisco WebEx (web conferencing and meeting) and Cisco CallWay (video conferencing) as part of the Cisco Collaboration Cloud — and having used both of these, I can say with certainty that they are usable, simple, and appealing.

I believe that Cisco’s secret to success will be their robust channels approach. Richard McLeod, senior director handling worldwide channels for collaboration sales, runs programs for traditional channel partners helping to install and run collaboration solutions on premise. Others at Cisco, such as Amanda Jobbins, VP global partner marketing, spend a lot of their time thinking about service providers as channels and how Cisco can help them succeed. These leaders look for products Cisco has designed to deliver collaboration capable clouds — and is working to advance the adoption of them — for example:

  • Cisco VideoScape — a new video networking solution allowing combinations of video and collaboration content from multiple sources and to be delivered to multiple endpoints.
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Better, Faster, Smarter - Avaya Sales And Partner Conference

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Avaya execs kicked off their sales and partner conference predictably — reviewing Avaya’s eight quarters of revenue growth, a shift of nearly a third of Avaya revenue to the channel in the last two years, and significant new product developments and introductions. The company’s focus on total solution results accruing to users (via Flare), to IT infrastructure owners (via Avaya Aura SIP-based architectures), and to Business Process owners (via Avaya ACE integration to business processes) allows partners and sales teams to have discussions with various buyers and influencers in the unified communications and collaboration (UC&C) market. This fits well with Avaya’s theme of “The Power of We” — not only do the solutions help customers work better collaboratively, but the partner programs aim to bring Avaya and its channels together to fulfill these needs. Kevin Kennedy stressed that the accelerating improvements in corporate results (revenue, margin, net promoter, and patents) are the result of many initiatives across the company —from product development to partner programs and beyond. One of his slides highlighted Avaya’s intention to deliver Faster collaborations that lead to Smarter decisions and Better business — Avaya is offering Faster, Better, Smarter to both channels and UC&C buyers.

Since this was a sales and channel conference, I took special note of the partners who sponsored and presented to the larger audience. I saw a clear representation of the broad opportunities and capabilities that demonstrate Avaya’s commitment delivering through channels to market — in short, the partners demonstrated that they value Avaya’s capabilities and transparency in going to market.

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Video Announcements By DiData & Teliris Highlight Market Needs

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Two weeks ago, I used this blog to talk about videoconferencing solutions being deployed on portable platforms, namely tablets like the Apple iPad or Samsung Galaxy. Every video vendor is rushing to offer a more portable video experience to extend the use cases they support and drive more value — and more business.  Mobility is a key information worker characteristic that video vendors are rushing to satisfy, and announcements over the last 24 hours bring two more requirements into focus:

  • Usability. Yesterday (31 Oct., 2011), Dimension Data published a press release about their global, managed visual communications services.  They stressed the need to educate employees about how and when to use video — and their ability to assure availability and reliability — to increase adoption and thus the value of videoconferencing within an enterprise. Dimension Data will likely leverage elements of their Adoption Management Program (AMP) to educate users and drive adoption, while relying on their deep capabilities in delivering managed interoperable services across the unified communications and collaboration market to deliver reliability.
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Forget FaceTime – Enterprise Video Is Coming To A Tablet Near You – NOW

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Mobile video solutions are riding a wave of demand from technology-centric information workers to help keep them connected in today’s geographically distributed, frenetically paced workplace. Many workers are bringing their own devices (and video communications applications) to work today. Resourceful information workers use video communications solutions that they have used in their consumer life to help them succeed at work. I have spoken to a bank that uses Skype on Internet-connected TVs to hold internal video meetings to reach executive consensus in the decision-making process, and to system integrators that use FaceTime to contact on-site teams to improve response time and communications clarity when resolving issues. Several Forrester clients have shared that they are uncomfortable using consumer video solutions for business purposes — citing the need for compliance and security. Video conferencing vendors have taken note and are working to ease adoption of their business-grade solutions — two recent examples leverage the popularity of tablets with technology-centric information workers.

Polycom and Vidyo have announced tablet-ready versions of their personal video portfolios recently — and their applications are available in the Android Market and Apple AppStore today. Avaya* and Cisco** have also launched tablet-powered video communications solutions. Both offer the option of delivering video on their own end point devices to optimize all forms of unified communications on a tablet. These solutions bring business-grade video conferencing to increasingly popular tablet platforms like the Apple iPad or Samsung Galaxy — delivering slick, engaging video experiences as seen in this photo.

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Intellectual Property And Patents Are BIG BUSINESS – All By Themselves

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The tech industry has been percolating and I have noticed a few transactions based on intellectual property (IP) portfolios recently — most notably:

  • Nortel sold about 6,000 patents to a consortium of Apple, RIM, Ericsson, EMC, Microsoft, and Sony for $4.5 billion (outbidding Google, the stalking horse bidder in the auction) in July.
  • Google bought Motorola Mobility — with its 17,000-patent portfolio — for $12.5 billion in August.
  • Google acquired 2,053 patents from IBM for an undisclosed amount in two separate transactions in July and August.
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Social Enterprise Apps — $6 Billion Market Opportunity By 2016

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With the end of the quarter closing in, I wanted to take a step back and fill you all in on new research we have on the way. This quarter we looked at the evolution of Social Enterprise Apps, and their effect on the enterprise collaboration landscape. In today’s globally dispersed, fast-paced, highly mobile workplace, high performance teams need new tools — and social appears to fit the bill.

What exactly is a Social Enterprise App? At a high level, Social Enterprise Apps enable info workers to establish and view groups of people, information, and processes. With embedded peer rating and information feeds about employee skills, team member profiles, team objectives, and project progress, info workers gain a deeper understanding of team performance goals and results.

What features do they have, and how do they affect business processes?

  • Personal profiling identifies team members with the right skills.
  • Activity streams increase awareness of achievements and status.
  • Rating/voting enables learning from the accumulated knowledge of the team.
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LifeSize Acquires Mirial, Augments Desktop/Mobile HD Video

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LifeSize, a division of Logitech, has made an interesting set of announcements this morning. The three main points are:

What does this mean? Mobile, video-communicating, iWorkers will be able stay connected easily and affordably later this quarter when all of these components are generally available. Using the PC client, a very portable codec (about the size of a half-notebook at 8” x 5” x 1”) and camera, and a hosted bridging service, these iWorkers can connect to many standards-based, open video endpoints at HD resolutions. The required components are:

  • LifeSize Connections service - $360/year.
  • LifeSize Passport Connect codec and camera - $1,000 up front.
  • Mirial ClearSea client account - $480/year (this is available today, and it worked well when I tried it).
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Cisco Strategy Evolves And Tactics Mature

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I just returned from Las Vegas where my meetings with Cisco executives, including John Chambers, Gary Moore, David Hsieh, Murali Sitaram, Kara Wilson, and OJ Winge, clearly demonstrated that Cisco is still moving forward. John Chambers and his team were in lockstep talking about two things: corporate strategic imperatives and organizational foundations for success

I believe that Cisco is sounding very much like a mature market leader as it balances risks and rewards in the rapidly changing markets for networking and collaboration. Precise financial measures got little talk time, but there were plenty of mentions that forward-looking statements do not supersede financial guidance given at regular updates — the team was focused on Cisco's plans to fuel future innovation, maintain its market position, and continue working on strategic relationship development with its most important customers.

John and the entire Cisco management team are focused on five corporate strategic imperatives:

  1. Core routing/switching innovation and optimization.
  2. Collaboration solutions.
  3. Virtualization (including data center and cloud) technologies.
  4. Video as a primary communication medium and IT task.
  5. Architecture — defining and delivering IT architecture for businesses and service providers.
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Facebook And Skype — It’s About The Engagement

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I am starting a report looking at the social capabilities that will be of use to business and how those integrate (or don’t) with existing unified communications and collaborations solutions (UC&C). One truism that I am incorporating into my thinking is that engagement — users want to come back and use a tool because it was easy, useful, and (gasp) fun — will drive adoption, and thus penetration and ultimately business value. This seems to be the way that Mark Zuckerberg is thinking about Facebook growth as well. In his discussion of the integration with Skype yesterday, he posited that user volume is not the metric to watch for Facebook right now — despite its attainment of 750 million users. So what does Facebook see as its strategic imperative, and how does Skype help it attain that?

  • It’s not the absolute number — it’s the ubiquity. If it is reasonable for people to find information or people on Skype, it will accelerate the momentum of adoption. Something Forrester has been saying since 2008.
  • It’s not the people — it’s the activities you do jointly with the people. “Farmville,” “Friend,” “Group,” “Like,” “Stalk,” “Status,” and “Wall” are all words with new or special meaning to users because they describe what they do on Facebook. This is the engagement point from above — it’s not who you connect with, but what that connection enables you to do with them.
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