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Posted by Henning Dransfeld on December 19, 2013
Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. The subject continues to cause headaches for European companies. Our latest research with HR professionals, IT professionals, and suppliers in Europe reveals that:
In this climate, doing nothing is no option, as more and more end users will bring their own devices (and applications) if firms don’t communicate an active mobile policy.
What it means: It’s imperative to make a choice on BYOD now and roll out a policy.
Despite the many BYOD challenges in Europe, there are viable options to enable employees with mobile devices; if your organization has resisted BYOD, it's time to consider them. Instead of waiting for technology, regulation, and pricing models to evolve, companies driving mobile engagement deploy two scenarios. The success of each hinges on determining, implementing, and communicating a clear path to adoption:
Forrester clients interested in learning more about best practices in this area can download my brand-new report,Demystifying BYOD In Europe.
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