Your customers are consumers too. They don’t turn into business bots when they set foot in the enterprise. Whether your organization sells a product or a service to enterprises or consumers, you’re interfacing with consumers who have opinions about security and privacy. S&R pros, you already know that you have to be on top of things like regulatory compliance (Hello HIPAA! Hi EU Data Protection Directive!) when creating policies and implementing controls. But what about consumer perceptions and behavior? Consider that*:
49% of US online consumers are concerned about security and privacy when purchasing products online
44% of EU online consumers say the same about sharing personal information to access a website
39% of US online consumers express security and privacy concerns over sharing personal information to participate on a website (e.g, discussion boards, writing reviews)
20% of EU online consumers are concerned about their security and privacy when downloading apps to their mobile phone
Before we get too far along into 2013, I’d like to take a moment to reflect back on the events of 2012. Thanks to our friends at CyberFactors*, this is what we saw:
1,468 (publicly reported) incidents. This includes everything from stolen laptops to external hacks to third party partners mishandling data to employees accidentally disclosing data via email.
274,129,444 (known) records compromised. In the 608 cases where there was a record count reported, this was the total count.
Types of data lost/compromised
Personally identifiable information (PII) was compromised in 53% of cases. This also includes credit card or bank account information, as well as medical or health insurance information.
Company confidential information (CCI) was compromised in 4% of cases. This includes things like proprietary intellectual property (IP), compensation data, business plans, corporate financial data, and information subject to a non-disclosure agreement with a third party. These types of incidents may not always be publicly reported, assuming that organizations are even aware that it has occurred or is happening. IP is a valuable asset, and must be protected.
Governmental information was compromised in 42% of cases. This includes things like address, voting data, driver’s license numbers, state or Federal tax IDs, Social Security numbers, and passport information.
One of the really cool things about this analyst gig is that we get to field client inquiry calls – 30 minutes where we hop onto the phone to speak with our clients and answer their questions about the topics that we cover. As of the week before Christmas, analysts on the security and risk team have jumped onto over 300 inquiries so far this quarter when not on a plane or on site with a client (and this is a slow quarter given all the holidays!). Vendors are one topic that we discuss quite a bit with S&R pros because, let’s face it, there’s are vendors that are really good at marketing and there are also vendors that just haven’t shown up on your radar.
Research report ideas are often born from inquiries as we notice trends in the types of questions that are asked. As we continue to hammer out research agendas for 2013, we’re thinking of adding a new stream of research for our security playbooks: Vendors You Should Know. It would not be the same as a Forrester Wave which compares established vendors, but rather a report which highlights smaller, emerging vendors that are disrupting the existing market with a unique, innovative technology or service to solve a client’s painful challenge or perhaps alter current approaches to information security. It’s a report to recognize emerging vendors who raise the bar, but may not necessarily raise the most buzz. These would be living research documents that are updated periodically as market events and technological developments warrant changes.
S&R pros, does this type of research appeal to you? Which areas would you like for us to identify vendors you should know? What business and security challenges are you grappling with where you would like to see us profile emerging vendors that could help?
Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your organization is no small task. It’s also not a technology issue, but one that involves your most valuable asset: people. S&R pros, call it maintaining your security edge: keeping skills fresh, encouraging new ideas to flow, and preventing the security group from getting stale and set in their ways and habits. Fail to invest in your people, and an exodus of talent will the least of your concerns as a new type of internal threat is born. A security team and an organization that maintains their security edge will be better equipped to protect the organization and its assets through better decision making at all levels.
I’m kicking off research on this topic in the coming weeks, and would love to hear what you think it means to maintain your security edge. My initial ideas approach the topic from three angles:
Individual security contributors. These are the folks that need to keep their skills fresh and network with peers. Consider opening up opportunities for them to take continuing education courses, achieve certifications, or attend conferences. Encourage participation in online communities or social networks to connect with peers.
The security group as a whole. This is where group think may occur, and lead to less than optimal decisions, especially if there hasn’t been much focus given to the development of individual security contributors. Bringing in new blood and a fresh perspective with an external advisor can be beneficial. Or, perhaps, engage in information sharing with other organizations where appropriate.
I recently attended Trend Micro’s Insight 2012 event for an update on corporate and product strategy from Trend executives, hear from partners and enterprise customers about their experiences working with Trend Micro, and sit down to 1:1's with business unit leaders. I met with Carol Carpenter, EVP of Consumer, who shared a bit about what Trend is doing for consumers and provided demos of their latest Android mobile apps out on the market and in development. Of the ones available now, they are the usual suspects – mobile security, backup and restore, and a password manager. And then, there’s a battery optimizer app. Random? No, not really.
Consumer security has come a long way from simply antivirus software for PCs. Mobile security is undoubtedly on everyone’s minds at this point (oh no! device loss, malware, my apps are spying on me!), but that’s only one factor (albeit a big one) contributing to the evolution of this consumer security market. We’re looking at protecting devices, data, identities, interactions, privacy, the consumer – in short, the online experience. That’s where the umbrella of consumer security expands, and I see apps like Trend’s battery optimizer fitting in. It’s not a “security” solution in the traditional sense, and more of a productivity tool. Consumers gain visibility into what the device and apps are doing (to the battery), and using that information to then make an informed decision (e.g., stop running that app, turn off Wi-Fi, etc) to preserve battery because it’s running too low for comfort.
Data security consistently tops the laundry list of security priorities because it must. Organizations are collecting data, creating data, using data, and storing data in some way or another. Mishandle data or disregard privacy, and you’ve got a public relations fiasco on your hands with the potential to disrupt business operations or hurt the bottom line.
So, we know that data security is a priority, but what does that mean? What are organizations actually doing here? How much are they spending, and where are they focusing their efforts? And what are they doing about privacy? I’ve dug into data from Forrester’s Forrsights Security Survey, Q2 2012 and data from the International Association of Privacy Professionals (IAPP) to answer these questions in a newly published benchmarks report for our Data Security and Privacy playbook. Note: This is not a shopping list, nor a check list, nor is it a “spend x% on data security because your peers are doing so!” manifesto. This report is meant to be a starting point for discussion for S&R pros within their organizations to take a closer look at their own data security and privacy strategy.
I spent a jam-packed day with security software and services provider AVG last week, checking out their 2013 product line-up for free antivirus and paid premium products, and participating in roundtable discussions with press, analysts, and AVG executives about consumer security, mobile, privacy and policy. Here are my reactions to what AVG is doing:
LIKE: Consumer data (yes, I’m biased here, being the data nerd). AVG has lots of it and it’s all free. This is awesome because it’s a great resource not just for the industry but for other parties to use in education and awareness program design. They’ve done studies across 11 countries for their Digital Diaries studies, surveying parents and kids of different age brackets from 0 to 17 to understand online behaviors and attitudes. Here’s a data nugget that caught my attention: by the time they are two years old, 81% of children have some kind of digital footprint (online photographs, personal data, email and/or social networking accounts). 81%!