Announcing Outside In, The Latest Book From Forrester And The Topic Of Our Upcoming Forum In New York
Posted by Harley Manning on May 22, 2012
Since October, I've been heads down on a big project. We're all delighted that the project is now at a point where we can talk about it publicly.
It's Forrester's next book, titled Outside In: The Power of Putting Customers at the Center of Your Business. You'll be hearing a lot about it in the coming weeks, both from me and from my co-author Kerry Bodine. And if you want to see what the cover looks like, it's already online here and here.
Although the book won't be available to the general public until August 28th, attendees of our Customer Experience Forum at the end of June will get digital copies of the manuscript. They'll also hear keynote speeches from some of the people who appear in the book, like Kevin Peters, the president of Office Depot North America; Laura Evans, chief experience officer at The Washington Post; and Laurie Tucker, senior vice president of corporate marketing at FedEx.
If you'd like to get a preview of some of the concepts in the book, check out the video below — and then stay tuned for more announcements!
Search Forrester's Blogs
Four Citizen-Driven Imperatives Governments Must Embrace »
Master Content Marketing To Drive Customer Engagement »
- Adele Sage (22)
- Allegra Burnette (2)
- Deanna Laufer (3)
- Harley Manning (96)
- Joana van den Brink-Quintanilha (2)
- John Dalton (5)
- Jonathan Browne (23)
- Kerry Bodine (77)
- Maxie Schmidt-Subramanian (12)
- Megan Burns (29)
- Michael Gazala (1)
- Moira Dorsey (5)
- Nupur Singh Andley (2)
- Rick Parrish (4)
- Ronald Rogowski (29)
- Sam Stern (16)
- Samantha Jaddou (3)
- Thomas Husson (1)
- TJ Keitt (2)
- Tony Costa (9)