Call Center Customer Experience Transformation At American Express — And THAT'S The Way It’s Done

Last year we published not just one but two reports that featured the outstanding customer experience transformation process that took place in the American Express call centers. The first report described the winning entry submitted by American Express for a 2010 Voice Of The Customer Award — the data from that VoC program drove many of their call center improvements.  The second report was a profile of the transformation itself based on a talk by Reena Panikar, vice president and business leader of American Express' Customer Service Center in Fort Lauderdale, Florida.

We were so impressed by this story that we invited Jim Bush, executive vice president of world service at American Express to speak at Forrester’s Customer Experience Forum 2011.

Jim is responsible for leading the company’s global customer servicing operation — which includes 25 proprietary locations across the globe and a team of tens of thousands of customer care professionals who provide service to more than 63 million customers. He was the driving force behind the American Express call center transformation.

Listen in as Jim describes how it all went down.


Outsource Call Center

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American Express Customer Service

The Best Of The Best ! 1974 -1979 I worked for AMEX as a Card Division Customer Service Representative. ONE GREAT COMPANY ! In every respect. They cared about their cardmembers / prompt resolution for any problems / great management / year round training / open to suggestions and often implementing same / pleasant atmosphere / wonderful people and that's from the top to the bottom. Simply the Best in the business.