The Rise Of The Chief Customer Officer . . . Panel!

I was recently fortunate enough to host a panel of three chief customer officers (CCOs) on the main stage of Forrester’s Customer Experience Forum 2011.

They’re all quite different. Fred Leichter from Fidelity Investments has a background in customer experience, having guided the design of Fidelity websites for many years (and as a Fidelity customer, I can say that those sites are pretty darn good). In contrast, Jim Merlino of The Cleveland Clinic is a practicing surgeon as well as CCO, and Jeff Harvey of SAP (who was recently promoted out of the CCO position) has a diversified leadership background that’s more typical of the customer experience executives we recently studied.

Interestingly, despite their differences, they all spend time as CCOs on evangelizing customer experience, building empathy for customers among their organizations’ employees, and embedding customer-centricity into projects.

Check out this video excerpt from our session and share your own thoughts about this emerging role!

Comments

Great interview on a very

Great interview on a very important topic…I like the way these panelist addresses the strategic impact the customer can have on them. In the B2B world especially, the customer collective can help design your future and actually provide companies with a distinct competitive advantage.