Posted by Harley Manning on July 5, 2011
I was recently fortunate enough to host a panel of three chief customer officers (CCOs) on the main stage of Forrester’s Customer Experience Forum 2011.
They’re all quite different. Fred Leichter from Fidelity Investments has a background in customer experience, having guided the design of Fidelity websites for many years (and as a Fidelity customer, I can say that those sites are pretty darn good). In contrast, Jim Merlino of The Cleveland Clinic is a practicing surgeon as well as CCO, and Jeff Harvey of SAP (who was recently promoted out of the CCO position) has a diversified leadership background that’s more typical of the customer experience executives we recently studied.
Interestingly, despite their differences, they all spend time as CCOs on evangelizing customer experience, building empathy for customers among their organizations’ employees, and embedding customer-centricity into projects.
Check out this video excerpt from our session and share your own thoughts about this emerging role!
Search Forrester's Blogs
Introducing Forrester's Customer Experience Index, UK »
Introducing Forrester's Customer Experience Index, France »
Your Customers Are Powerful
Learn how you can win in
The Age Of The Customer »
- Adele Sage (22)
- Craig Menzies (5)
- Harley Manning (83)
- Joana van den Brink-Quintanilha (2)
- John Dalton (2)
- Jonathan Browne (23)
- Kerry Bodine (77)
- Maxie Schmidt-Subramanian (10)
- Megan Burns (27)
- Moira Dorsey (5)
- Paul Hagen (32)
- Ronald Rogowski (29)
- Sam Stern (11)
- Samantha Jaddou (3)
- Thomas Husson (1)
- Tony Costa (7)