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Forrester M&S Blogs

October 04, 2009

See you at the Forrester Consumer Forum, Chicago, October 27 and 28

Forrester’s Consumer Forum  is a very special place for me, because it's where the ideas for Groundswell were launched in 2007. It was your warm and positive reaction that gave us the confidence we were on track.


At the 2009 Forrester event, our analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives from major companies will share their companies' best practices for creating breakthrough multichannel relationships.

If you haven't been to one of forums, you'll see that we do things a little differently. The two Forrester presentations, which lead off each of the two days, are distilled for maximum value (we put a lot of effort into getting only the best, newest research into these presentations and them delivering them with a little panache). And the industry speakers, while they are just the people you want to hear from, spend more than half of their time answering questions from our analysts and vetted questions from the audience. That makes sure the attendees get their money's worth.

We'll also be presenting the results of the Forrester Groundswell Awards. Together with the rest of the Groundswell team, we've completed our review of all the entries, and the winners have demonstrated some impressive accomplishments. For the first time, this year, you'll be able to meet the winners at a party right after they receive their awards.


This year's outside speakers include:

  • Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, Microsoft
  • Michael Darviche, Chief Marketing Officer, Acxiom
  • Prasanna Dhore, Vice President, Hewlett Packard
  • Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy
  • Bob Kraut, Vice President, Marketing Communications, Pizza Hut
  • Michael Menis, Vice President, Global Interactive Marketing, InterContinental Hotels Group
  • Sophia Stuart, Executive Director, Mobile, Hearst Magazines Digital Media
  • Virginia Suliman, Vice President, Web Design & Development, Hilton Hotels Corporation
  • Paul Vienick, Senior Vice President, Long-Term Investing and Customer Experience, E*TRADE

The Forrester speakers include

Don’t miss out on this opportunity to learn from the experts — see Forrester.com for more information. If you’ve already signed up, here are some great ways to maximize your experience:

See you in Chicago.

Posted by Josh Bernoff at 07:22 PM in Events, Forrester Groundswell awards, Groundswell Awards, Josh's posts, Meet Me | | Comments (1) | TrackBack (0)

January 29, 2009

Join me in person February 18 and build your groundswell strategy

by Josh Bernoff

Interactive_marketing_professional Briefly: if you're on the verge of developing a social technology strategy, or just want to know more about how to do it, we can help. We're holding a full-day workshop here at Forrester's Cambridge (Boston Area) offices on February 18. It's called "Marketing With The Groundswell In Tough Economic Times" and will include our latest cases studies and new (Q4 2008) data about marketers' investments in social technologies in a recession.

This is similar to the workshop I've done for companies including Wal-Mart, Charles Schwab, Rogers, and about a dozen others, but updated and revised. We use the POST method (People, Objectives, Strategy, Technology) to help you structure your thinking.

Top five reasons to come to Cambridge:

5. Get a full day immersed in social technology strategy insights, case studies, and examples, and work on your own strategy with help from analysts and fellow marketers.

4. Interact with 10 or 15 other marketers who are working on the same issues. (Our clients are, as they say in Boston, wicked smaht.)

3. Get a free signed copy of Groundswell or the Groundswell audiobook -- your choice. (I know you probably already have one, but you can give this to your boss or client with a personal note from me!)

2. Meet Sean Corcoran, our newest social technology analyst, who will be sharing insights from his agency work with Carat.

1. All that stuff you heard about how cold it is here in Boston -- don't believe it! It's cozy to bundle up, and seeing all those Harvard and MIT students walking around will make you feel warmer, or at least younger.

I know travel budgets are tight but at $2,500 this is way cheaper than having me come to your company for the day. See the agenda and sign up or email our events team. I can't wait to work with you.

Posted by Josh Bernoff at 11:44 AM in Events, Groundswell, Meet Me, Shameless plug, Strategy | | Comments (4) | TrackBack (0)

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October 17, 2008

Ask analysts questions at our consumer forum in Dallas

Coming to our Consumer Forum in Dallas October 28 and 29? This is your chance to get one-on-one meetings with analysts who write about the topics that matter to you.

Starting Monday (October 20), if you're registered, you can schedule up to two 20-minute one-on-one meetings with people like Jeremiah Owyang and me. These book up fast, folks.

Here's the list of analysts attending.  Book early!

Posted by Josh Bernoff at 10:39 AM in Events, Josh's posts, Meet Me, Shameless plug | | Comments (1) | TrackBack (0)

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October 06, 2008

Top 4 reasons to come to Forrester's Consumer Forum, Dallas, October 28 and 29

by Josh Bernoff

  1. Something incredible always happens. Last year I flipped Harley Manning on his back to prove a point about social media.
  2. Top quality content plus a great venue (the Gaylord Texan) means you'll remember this event long after the wine, beer, and food is consumed.
  3. Find out who won the Forrester Groundswell awards. The level of entries this year is amazing, and the winners will be, too.
  4. Have you seen the speaker lineup?

David Armano, Critical Mass
Robin Beers, Wells Fargo & Company
Larry Cost, AT&T
Debra Coughlin, Executive Vice President, Chief Marketing Officer, Citi Brands
Dave Finnegan, Chief Information Bear, Build-A-Bear
Daniel P. Garton, Executive Vice President, Marketing, AMR Corp. and American Airlines
Seth Greenberg, Director, Online Advertising & Internet Media, Intuit
James W. Keyes, Chairman & CEO, Blockbuster
Helmut Kirchner, Cybertec
Meredith Lind, Momentum Market Intelligence
Patricia Seybold, Author, Outside Innovation, Customer Revolution, and Customers.com, Patricia Seybold Group.
Tim Suther, Senior Vice President, Digital Marketing Services, Acxiom
Paco Underhill, Founder and Managing Director, Envirosell
Vivi Zigler, President, NBC Universal Digital Entertainment, NBC Universal

Plus, from Forrester:

Lisa Bradner, Cindy Commander, Michelle de Lussanet, Moira Dorsey, Carlton A. Doty, Dave Frankland, Charles S. Golvin, J.P. Gownder, Paul Jackson, Carrie Johnson, James L. McQuivey, Sucharita Mulpuru, Sarah Rotman Epps, Jackie Rousseau-Anderson, Adele Sage, Suresh Vittal, and me.

If you're attending, you could sign up on our Facebook Event page, or Follow us on Twitter.

See you there.

Groundswell_tie P.S. the Green Bowtie will make another appearance.

 

 

 

Posted by Josh Bernoff at 04:40 PM in Events, Forrester Groundswell awards, Josh's posts, Shameless plug | | Comments (1) | TrackBack (0)

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May 12, 2008

Upcoming Groundswell Webinars

Groundswellminibutton by Charlene Li

Josh and I will be giving a series of four teleconferences over the next few weeks, examining various topics discussed in the book. These are deeper dives into the topics, and will also feature plenty of time for questions and discussions. (Please note that these Webinars are part of Forrester's client offerings, so you will need to be a client to attend or pay a fee.)

Here are the dates and descriptions for each of the teleconferences -- click on the title links to get more information and to register. We hope you can join us!

Thursday, May 15th: Social Technographics: Building And Maintaining Your Social Strategy
8am PT/11am ET/4pm UK

This teleconference is an update to the call hosted by Charlene in Q4 2007. Social Technographics® helps to interpret how consumers adopt Social Computing technologies like blogs, social networking, podcasts, and tagging. The teleconference reviews how companies can use Social Technographics® to develop a coherent social strategy, as laid out in the book, Groundswell.

Thursday, May 22nd: Listening And Talking With Social Technologies
10am PT/1pm ET/6pm UK 

Listening and talking with your customers are two of the five business objectives that companies can achieve by using social technologies. This teleconference provides an overview of the concepts discussed in the book Groundswell and shows how technologies like private communities, brand monitoring, blogs, online video, and social networking sites can be used.

Wednesday, May 28th: Energizing Sales With Social Technologies
10am PT/1pm ET/6pm UK

Energizing a base of loyal customers is one of the five business objectives that companies can achieve by using social technologies. This teleconference provides an overview of the concepts discussed in the book Groundswell and shows how technologies like ratings and reviews, branded communities, brand advocates, social networking sites, and widgets can be used.

Thursday, June 5th: Supporting And Embracing Customers With Social Technologies
10am PT/1pm ET/6pm UK

Supporting and embracing your customers are two of the five business objectives that companies can achieve by using social technologies. This teleconference provides an overview of the concepts discussed in the book Groundswell and shows how technologies like private communities, ratings and reviews, and innovation hubs can be used.

 

Posted by Charlene Li at 05:37 PM in Charlene's posts, Events, Groundswell, Shameless plug | | Comments (0) | TrackBack (0)

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May 06, 2008

Free Forrester Webinar on "Groundswell"

Groundswell_cover by Charlene Li

Josh and I will be doing a free webinar “Groundswell: A Framework For Using Web 2.0 For Business Advantage” on Friday, May 9th at 8am PT / 11am ET / 5pm CET.

We'll be reviewing the core ideas laid out in our "Groundswell" book, going through the frameworks and strategies needed to approach and thrive in the groundswell.

We hope you can join us -- and invite your colleagues if you think they would benefit!

Agenda:

  • What process should companies use to create social strategies?
  • What business objectives can be achieved with Web 2.0 technologies?
  • How should you get started? 

Click here to be registered for the Groundswell webinar

Posted by Charlene Li at 08:04 AM in Charlene's posts, Events, Groundswell, Shameless plug | | Comments (2) | TrackBack (0)

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April 21, 2008

Meet Charlene and Josh at Web 2.0 Expo

By Charlene Li

Josh and I will be at the Web 2.0 Expo this week, with the hope of meeting as many of you as possible! Below is our general schedule, and in between sessions we'll be roaming the halls and show floor. You can track our whereabouts via our Twitter feeds (Charlene and Josh's feeds, respectively).

And if you have a copy of the book, we'll be happy to sign it (it will be on sale on the Expo floor).

Wednesday, April 23rd

9:40am-10:20am, Conference Session, "Creating A Coherent Social Strategy For Business", Room 2022.

Both of us will be presenting key frameworks from the "Groundswell" book, as well as how technology and business people can and need to work together to create a strategy. You technically need a Conference Pass to see the session, but O'Reilly is including our session as part of Web2Open, meaning that if you have that pass (which is FREE) you can attend our session. When you register on site, use the code Websf08opw to get the Web2Open pass.

10:40am-12:00pm, Web2Open Discussion

This is an open discussion forum following our conference session. We'll facilitate discussions around strategies, tactics, and metrics used by companies -- and turn to the people who are active practitioners to join the conversation. Note that you'll need the Web2Open pass to attend this session as well.

4:30pm-5:00pm: Keynote: "A Conversation With Max Levchin"

Charlene will be running the kickoff Q&A session with Max Levchin, CEO of Slide. If you have any burning questions you'd like to see her ask Max, please add them to the comments or email them to cli at forrester dot com.

9pm onwards: Meet up at Restaurant Lulu, 816 Folsom @ 4th Street

Come meet us for no-host drinks at the bar of this great restaurant.

Thursday, April 24th and Friday, April 25th

Josh will be around Thursday morning before heading back to Boston.

I will be doing some real-time research on two topics: widget marketing and the future of social networks. If you have anything to add to these two research areas, please let me know. Two sessions I'm looking forward to are "Open Platforms" with David Recordan from Six Apart, and "Widgets Grow Up" with Alex Bard (Goowy Media), Tariq Krim (NetVibes), and Hooman Radfar (Clearspring).

Hope to see and meet many of you later this week!

Posted by Charlene Li at 08:33 PM in Charlene's posts, Events, Meet Me | | Comments (1) | TrackBack (0)

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April 13, 2008

Women of Web 2.0 - Let's meet up!

By Charlene Li

 

Kudos to O'Reilly for organizing a women's networking event during the upcoming Web 2.0 Expo. I'm going to be attending the event (details below) and am really looking forward to it.

 

There's a tremendous need for this -- I attend and speak at many technology events, and while our numbers are growing, it's still uncommon enough that I celebrate each woman speaker on stage or on a panel. In fact, I'm one of only three only woman so far scheduled to appear on the main stage at Web 2.0 Expo (the others are Jennifer Pahlka (CMP) and Mitchell Baker (Mozilla Foundation). There are many women leading the breakout sessions, but we're still a heartbreakingly small number. Simone Brummelhuis details the list -- it's just 20 out of 200, or 10% of speakers.

 

It's also the reason why I support and attend events like BlogHer (now making its fourth appearance), and the upcoming PBWC conference later this month. And if you're putting together a conference, take a look at the links below for ideas of excellent speakers.

 

There's also a need to support especially the small but growing number of women entrepreneurs in this space -- a few that come to mind are Rashmi Sinha of SlideShare.net, Arianna Huffington of Huffington Post, Caterina Fake of Flickr, Mena Trott of Six Apart, Meg Hourihan of Pyra Labs, and Gina Bianchini of ning.com. (If you know or more, add them to the comments or let me know!)


Hope to see you there!

 

Event: Women's Networking Event

Description: Web 2.0 Expo is excited to provide a forum to bring together the women of web 2.0 communities for discussion, debate and networking. Come refresh and connect while overlooking downtown SF

Date/Time: Thursday, April 24th, 6:30-8:30pm

Location: Marriott's View Lounge, across from Moscone West, 55 4th Street, San Francisco


Other relevant links on women and Web 2.0:

Anil Dash's list of Web 2.0 speakers (who happen to be women)

List of Women Speakers for your Conference

Socialtext's Speaker Wiki

Kapp Notes: Great Women of Web 2.0

Posted by Charlene Li at 03:55 PM in Charlene's posts, Events | | Comments (4) | TrackBack (0)

March 30, 2008

Join me for a free Groundswell Webinar April 3, courtesy of Lithium

by Josh Bernoff

Lithium_logoJoin me for a talk about Groundswell and how to build and run a successful community, sponsored by Lithium. Sign up here. The Webinar is at 1:00 eastern, 10:00 pacific.

Many companies use Lithium communities for Supporting their customers, one of the five key objectives we cite for groundswell strategy.

Lithium is featured in our book including the incredible story of the support forum that saved Christmas when an earthquake in Asia cut many of the support phone lines for router-maker Linksys. We also quote Lithium CEO Lyle Fong on how recognition systems are crucial in making communities successful.

Should be an interesting online event.

Posted by Josh Bernoff at 08:44 PM in Community, Events, Groundswell, Josh's posts, Meet Me | | Comments (0) | TrackBack (0)

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March 24, 2008

Blogger dinner in NYC, March 31st

by Charlene LI

This time, it's my turn to trek to the East Coast. I'm going to be in New York City Monday, March 31st along with Josh Bernoff and we'd love to meet other bloggers. The goal is the same as our San Francisco blogger meet up: to have a stimulating discussion around any topic that intrigues us -- in other words, all things social. No pitching allowed!

In the spirit of community blogger dinners, we’d ask that you chip in $35 for dinner and we’ll all buy each other drinks. Please RSVP and pay in advance, as there's space for 50 people. Our San Francisco blogger dinner sold out, so act fast to reserve your space. And feel free to spread the word!

Date: Monday, March 31st

Time:6:00-8:30pm (drinks at 6pm, food starts being passed at 6:30pm)

Location:
Zanibar
645 9th Avenue @ 45 Street
New York, NY 10036
Phone: 212-957-6946

Cost:
$35 for dinner. Please RSVP/pay in advance and by Friday, March 28th at 6pm held open for more bloggers, still please click through and pay in advance.

I've been asked by several non-blogging PR people and vendors if they can come to the dinner. Well, frankly, anyone can sign up and I'm not going to be policing attendees. But realize that you may incur the wrath of dinner participants who are there to develop closer bonds with other bloggers. Not exactly the way to improve blogger relations if that is your goal!

Posted by Charlene Li at 03:30 PM in Charlene's posts, Events | | Comments (4) | TrackBack (0)

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