Apologies for the short notice, but I'm going to be giving a free Forrester Webinar on the use of Social Technographics (explanation is available in this post) on Wednesday, September 26th at 11am EST. Here's the description:

Don’t yet believe or don’t clearly see how social technologies can apply to your industry? Or perhaps you’re currently struggling with prioritizing across a vast array of social technologies and need to identify how your audience uses social technologies and how it will evolve over time.

We invite you to join us for a complimentary Forrester Webinar "Know Your Customers’ Social Technographics And Craft The Right Social Marketing Strategy " on Wednesday, September 26 at 11 a.m. Eastern Time (5 p.m. Central European Time).

This Webinar, hosted by Vice President, Principal Analyst Charlene Li, will emphasize the necessity of understanding your target audience’s attitudes and behaviors towards social technologies in order to craft a truly fruitful social marketing strategy. Forrester will elaborate on the concept of Social Technographics and demonstrate that it is possible to reap the fruit of consumer power by knowing their profiles, social technology usage and motivations. Not only is that critical for today’s social engagement with your customers, but it is also paramount for an anticipatory approach of tomorrow’s usage shift and audience maturation. 

This Webinar will address:

- How are consumers using social technologies?

- How are marketers using social technologies to reach their customers?

- How do social technologies integrate with interactive marketing?

Register for the complimentary Webinar here.

Hope to see you there!

Tags: social technographics, charleneli, Forrester Research, Groundswell

Add to del.icio.us