- Forrester Councils
- Councils Overview
- log in
Posted by George Lawrie on January 13, 2014
Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty.
But most packages hail from the pre-digital disruption era of mono-channel retail — store or eCommerce.
AD&D pros must chart an application upgrade and integration course that delivers omni-channel consumer experiences despite the incompatibility of the package data models with new use cases such as click-and-collect or buy online, return in store.
I've had a preview of the new FUJITSU Retail Solution Market Place and I'm excited because it helps retailers to orchestrate the applications and data they already have to meet consumers' cross-channel expectations.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »