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Posted by George Lawrie on July 7, 2008
I’ve recently returned from SAS Institute’s Annual Analyst Event held June 23-24, 2008 in Monte Carlo. At this event, SAS leadership revealed a roadmap to amplify, with the most effective decision science yet developed, the judgment of professionals in a wide range of industries including retail and consumer goods. Forrester noted specific new science based processes, deployable without restrictions about legacy transaction applications for:
What does this mean for Process and Applications Professionals?
Process and Applications Professionals in retail and consumer goods industries have to deal with more data than ever. Hidden in tons of data are nuggets of information that hold the key to retail and CPG profit and survival — which merchandise (and which sizes) to place in which channels and stores at which prices and times. Yet most firms make these most business critical decisions, either with a tangle of planning spreadsheets or with the analytics provided by their transaction applications vendor of choice.
Forrester’s take? Forrester believes that consumer goods planning processes, for the most part heterogeneous and ageing, are about to be transformed to take advantage of cheaper processing power, more accessible embedded analytics and more process standardization. Forrester invites its readers to take the confidential survey Forrester Research: Merchandizing Makeover, Q2 2008 to benchmark their “merchandizing makeover” plans against those of their peers. We are planning to publish the aggregate results of responses to the survey, together with an overview of “merchandizing makeover” technology options.
George Lawrie, Principal Analyst
Business Process & Applications
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