Apps Beat Web

In January of 2011, Forrester's research showed that tablet owners used the Web far more than apps on their device. Over the last few weeks, visitors to my blog indicated that apps had passed the Web (check out the results at left).

Now this survey was not scientifically significant, but it's another signal that users are shifting away from browsers to apps. Why? Better experience, speed, ease of use. The App Internet approaches. 


apps vs. web

George, apps and web are blurring together. Just read your tweet using hootsuite android app, then used hootsuite embedded browser to read the blog. I guess that is counted as app, not web?

Apps vs. Web

Here's a simple litmus test: If you can still do work when no network is available, you're most likely in App land. If not, you're probably in Web land.

Apps vs web

Assuming by app, you mean native app, I wonder whether this is not a short term trend until HTML 5 becomes more prevalent. Can a user really tell the difference for say the FT on iPad? The issues and cost associated with supporting native apps will drive wider adoption of HTML 5 solutions while deivering as good (if not better - no download for instance) customer experience.

More a continuum than a competition

HTML5 will I think be adopted for web apps where it's simply good enough. There will be many situations where a native or near native app ( one that uses a hybrid approach and a combination of web views andd hardened native comonents ) will offer a much smoother and better interactive experience as well as accessing more device features and content fluidly. I think we'll see people adopting a blend of approaches depending on whther they want the very best experience or want to easily reach the largest market at low cost


It's still using the Document Object Model (DOM) and remains primarily a page-oriented (i.e., dependent on centralized HTML servers). Yes, it's a lot better than HTML 4, but can't: 1) run complex processes off-line, 2) elegantly access many resources available on devices (e.g., GPS, cameras), 3) take full advantage of the powerful processors available on mobile devices (e.g., the A5).

I think that the power of iOS Apps and Android Apps will force HTML 5 (or perhaps 6) to leave the DOM and move toward a native architecture -- but that will be a big stretch.