Posted by George Colony on December 16, 2010
OK -- shameless plug alert -- here's some fresh research from Forrester on social sigma. Social sigma is the use of digital feedback to improve products.
The boring graphic to the left shows that social is gaining traction on the product development front. Our most recent report, written for consumer product strategy professionals, will help your employees with the “how” of social sigma (which the report calls "co-creation"). It provides a social asset tracking scorecard and a social co-creation action plan to help your product strategists get started.