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Posted by Gene Leganza on October 1, 2012
Today’s organizations must manage the explosive growth of all types of information while addressing greater-than-ever business demand for insights into customer needs and the business environment. Meanwhile, the significant regulatory and compliance risk associated with information security has increased the urgency for tightly controlled information management capabilities. These requirements are hard to meet, with scant best practices available to tame the complexity that firms encounter when trying to manage their information architecture. Enterprise architects must define the organizational capabilities they need to develop and evolve their information resources — as well as the technology to exploit them. You can only achieve all this with a coherent information strategy that defines and prioritizes your needs and focuses resources on high-impact goals.
Crafting a detailed information strategy and successfully executing it is a tall order, one that has eluded most organizations. IT has been managing information ever since businesses embraced the use of computers — so why are most organizations so ill-prepared to maximize the potential in their information assets? One word: volume. The sheer magnitude implied by the term “enterprise information” turns organizations away from the Sisyphean task of managing at the enterprisewide level and toward the much more controllable scope of information in silos. However, the siloed view is an operational view, and maximizing information’s potential means looking across silos for relationships, strategic synergies, and insights. Unfortunately, few organizations are mature at harnessing subject matter expertise from the various business and IT areas and engaging in the collaboration necessary to establish the structure in information to make it available for analysis. But time’s up! You need to establish a clear information strategy and formalize your information architecture practice because:
The opportunities inherent in new and expanded information capabilities and the business risk in maintaining the status quo have finally begun to motivate IT and business leaders to make effective progress in an area that has seemed like an intractable boil-the-ocean endeavor. What’s the bottom line? Why is an effective information strategy a must-have? The value is in:
Forrester’s Information Strategy And Architecture Playbook provides the ways to address the people, processes, and technology issues that stand between you and an effective and coherent information strategy. Forrester’s approach defines practices that: 1) focus on specific goals with clearly understood business value; 2) drive engagement and collaboration across the enterprise; and 3) stay pragmatic by achieving your strategic vision through tactical projects that address current business needs. Start with our Executive Overview, which will be your guide to the various modules in the playbook.
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