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Posted by Gene Cao on March 12, 2014
IBM recently kicked off its big data market planning for 2014 and released a white paper that discusses how analytics create new business value for end user organizations. The major differences compared with last year’s event:
These changes have demonstrated IBM’s willingness to better fulfill the growing customer demand for big data analytics and hopefully extend them to social and mobile. Marketers at end user organizations should learn new tools to better understand customer intelligence and continue the push toward customer life-cycle marketing. Forrester has established some guidelines to help marketers mobilize three main marketing resources, including tools:
I’m excited to see Chinese customers starting to use new analystics tools to shift marketing strategies and optimize customer insights. Furthermore, technology vendors like IBM are introducing and localizing tools like social intelligence and enterprise mobility to marketing and strategy professionals in China.
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