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Posted by Fred Giron on July 1, 2013
I concluded my March 2013 report on the role of software assets in business innovation by proposing that “The combination of software assets, strong domain expertise, analytics, and as-a-service delivery models will increasingly allow traditional service providers to reinvent the way they deliver business value to their clients.” I was glad to hear that IBM recently announced a deal with L’Oréal that directly supports this position. The announced engagement actually includes all these components:
Another interesting aspect of this deal’s construct is that IBM is able to capture the knowledge and expertise gained through this project via its cloud-based analytics tools and then share this knowledge and expertise across different clients. As algorithms are adapted and improved from one client to the next, IBM is in fact able to replicate the business value across its client base. Quite different from your typical BPO deal!
Bottom line: This is an innovative example of the “One IBM” value proposition, with IBM Research, IBM Software Group, IBM GPS, and IBM GBS consulting coming together to deliver incremental business value to the client’s business stakeholders.
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