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Posted by Fred Giron on August 14, 2012
In November 2011, Atos and Yonyou (formerly Ufida) announced the creation of a joint venture dubbed Yunano™ aimed at the European SMB market. The two companies are at it again, this time focusing specifically on the Chinese domestic market. I recently met with Herbie Leung, CEO of Atos in Asia Pacific, to discuss the partnership and future market opportunities in China. This new agreement essentially covers three areas of collaboration:
This announcement is particularly interesting as it positions Atos to better exploit market opportunities in China:
For Atos, the aim is not only to develop its Chinese clientele but also position itself as a provider of choice for future data center services opportunities when the China outsourcing market finally opens up. Forrester indeed believes that the emerging data center services market in China will explode over the next three to five years around offerings like as-a-service and virtual private cloud services, with the demand coming mostly from small and medium-size businesses (SMBs) and government agencies.
With this partnership, I believe that Atos has put a stake in the ground in the emerging China outsourcing market. To succeed the company will have to actively participate in the evangelization of outsourcing models to its Chinese clients. More importantly, it will have to learn on the fly in a market where innovation must come from commercialization models rather than pure technological features.
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