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Posted by Frank Gillett on March 2, 2011
Most of the hype in advance of today’s Apple media event is rightly about a new iPad. Sarah Rotman Epps will post on her blog about the new iPad for consumer product strategists after the announcement. I’m focused on the published reports that Apple’s Mobile Me service will be upgraded. I cited Mobile Me as an example of emerging personal cloud services in a July 2009 report, and I’m working on a follow-on report now. Mobile Me is Apple’s horse in a contest with Facebook, Google, Microsoft, and others, to shift personal computing from being device-centric to user-centric, so that you and I don’t need to think about which gadget has the apps or data that we want. The vision of personal cloud is that a combination of local apps, cached data, and cloud-based services will put the right information in the right device at the right time, whether on personal or work devices. The strengths of Mobile Me today are:
Apple’s opportunities to improve Mobile Me today are:
If Apple tackles a substantial chunk of this, then they can claim a big lead in functionality and user functionality over Google and Microsoft – and Facebook has yet to move beyond its core of social and photos, though it hinted at its plans with the acquisition of Drop.io.
Meanwhile, other niche players are branching out. I just got word from Mozy that they are emailing customers today about a private beta of MozyHome file sync capabilities, plus mobile apps for iOS and Android. I think this move is the first step for Mozy in building a broader personal cloud offering. Full text quoted below.
Announcing Mozy file sync and mobile apps!
We’re pleased to announce the upcoming Mozy file sync private beta, and mobile apps for iOS and Android. With Mozy file sync you’ll be able to synchronize your files across all your computers automatically. No more emailing a copy to yourself. No more saving to a USB drive. With the mobile apps you’ll be able to access your backed up files from your iOS (iPhone and iPad) or Android device. Quickly view photo thumbnails and download the full file (high resolution) right to your mobile device. Additionally you can email any of your backed up files to friends and family. If you’d like to be considered as a candidate for early access to the private beta of this new feature, or to be put on the list to receive email updates, learn how to do so at [url here - not live yet].
The Mozy Team
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