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Posted by Fatemeh Khatibloo on July 2, 2014
By now, most of you will have read or seen multiple media stories about Facebook's recently published mood manipulation study. There's a lot of debate about the ethical implications of the research, and several European data protection agencies have already announced investigations into whether Facebook violated local privacy laws with the study.
But we think the questions for marketers go deeper: how will this research, and user response to it, affect how brands are able to engage with their customers on Facebook? My colleague Nate Elliott and I have just published a Quick Take on the subject. Our high-level assertions:
We'd love to hear your thoughts. Has Facebook cut off its own nose by publishing the study? Or is it simply on the bleeding edge of tomorrow's hyper-individualized advertising?
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