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Posted by Fatemeh Khatibloo on January 15, 2014
This morning, as I was writing this blog post, I got an email from one of my colleagues, saying "Is it weird that since Google bought Nest, I no longer want one?" Her sentiment isn't that unusual because, as it turns out, plenty of people feel like Google + Nest = HAL. (It's hard to miss the resemblance)
My colleague Frank Gillett just published a post outlining a collection of ten key thoughts about the acquisition. As the privacy-identity-personal data wonk advising Forrester's marketing strategy clients, I thought I'd drill down on some of the more salient points for those issues.
Obviously, only time will tell how Google will handle these issues, but I truly hope they take Forrester's Contextual Privacy research to heart as they design these systems and products. It's the only way they'll ever really be able to leverage the massive investments they're making in The Internet of Things.
ETA: Eve Maler and I will be leading a joint webinar about Contextual Privacy on January 28th, Data Privacy Day. You can sign up here.
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