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Posted by Fatemeh Khatibloo on September 5, 2012
Eighteen months ago, when I started down the path of what would become our body of Personal Identity Management (PIDM) research, there were only a few customer intelligence professionals who gave much credence to the picture we were painting. What a difference a year makes. Today, privacy, data governance, consumer empowerment, and understanding "the creepy factor" are core to the conversations I have with CI pros in both marketer and vendor organizations.
At the center of those conversations is often the question, "Who are the players in tomorrow's consumer data ecosystem?" We've just published a report, Making Sense of a Fractured Consumer Data Ecosystem, that reviews the strengths and weaknesses of four existing vendor categories plus three emergent business models. These include:
I encourage you to read the report in its entirety, and start asking yourself -- and your customer intelligence vendors -- tough questions around your readiness to adopt these new sources of consumer data. And, as always, if you have questions about this report or any other facet of PIDM, please don't hesitate to schedule an Inquiry!
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