- Forrester Councils
- Councils Overview
- log in
Posted by Fatemeh Khatibloo on December 7, 2011
By now, you’ve likely read a whole host of stories about Google’s reported play at competing with Amazon’s Prime "one-day shipping" program. The crux of it? The internet giant is planning to leverage its local search product to offer consumers a same-day shipping option if they purchase from a participating retailer.
There are plenty of challenges to this business model, many of which are covered here and here--logistics, data sharing, and cost structure are just three key issues that Google would need to tackle head-on to make such a program viable. Nonetheless, it got me thinking... there’s an aspect of this proposed plan that is awfully intriguing from a Personal Identity Management (PIDM) perspective.
Google could effectively build the first purchase transaction personal data locker. Here's how:
So, theoretically, Google could really create the first cross-channel, multi-use, bi-directional purchase transaction data locker. And so long as they're unerringly transparent about the data being captured and how it's being used, they have a shot at taking a major step towards becoming a leader in Personal Identity Management.
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »