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Posted by Erica Driver on March 21, 2008
The Virtual-Worlds Consortium for Innovation and Learning and SRI Consulting Business Intelligence today released the results of an online survey conducted early in March 2008 titled "Virtual Worlds and Collaborative Work: Survey Results." The organization surveyed 81 people who are active users of virtual worlds (e.g., Second Life) about the use of virtual worlds for collaborative work. Most survey respondents (about 85%) were in North America; the rest were in Europe and Asia. Fewer than 20% of respondents are using virtual worlds mostly for pleasure and fun; 58% have a strong interest in how these technologies can serve for work. Some of the key findings:
- Most respondents believe virtual worlds present a great opportunity for collaborative work. When asked about the potential benefits of virtual worlds for collaborative work, most respondents said they see benefits like: Being together in a virtual world enables a wider range of potentially beneficial interactions with collaborators; presence via avatars brings a new and useful dimension that enables better connections with collaborators; and virtual worlds can give remote workers an opportunity to have informal "water cooler" sessions that they miss by not being co-located with their coworkers (see Figure 1). (For Forrester thoughts on the water cooler conversations see the Feb. 4th blog post Virtual Offices For All: Return Of The Serendipitous Interaction.) When asked for which types of work situations or scenarios virtual worlds could bring the most benefit, 93% of respondents said when project teams are highly distributed across geographies and/or time zones and 69% said projects that benefit from use of various types of media.
- But we’ve got some major adoption hurdles to overcome. About 34% of respondents said that major technology and/or worker attitude issues must be addressed before virtual worlds will play much of a role in collaborative work in most organizations. The biggest hurdles will be getting management to recognize the potential benefits of using virtual worlds for collaborative work; making sure every project or team member is comfortable with the use of virtual worlds to work effectively in this new environment; finding ways to integrate virtual worlds with other collaborative tools and technologies that may still be used to complement virtual worlds; and deciding which virtual worlds will best meet the organization's evolving needs in the area of collaborative work (see Figure 2).