PIM: MDM on Business Terms

Michele Goetz

Along with Peter Sheldon in our eBusiness and Channel Strategy role, we just released the Forrester's Wave on Product Information Management.  I'm really exited about this report for two reasons:

  1. Clients now have a report that helps them make more informed choices about selecting a PIM solutions.  PIM is not always a well understood  master data solution option for Enterprise Architects.  Questions arise about, do I need PIM or MDM or do both?  Aren't PIM and Product MDM the same? How does this fit in my architecture? This report takes away the confusion, answers these questions. It gives insight into how vendors satisfy PIM demands, differentiate from MDM and operate in hybrid scenarios.
  2. The first Forrester Wave collaboration across the Business Technology and Marketing and Strategy groups.  In the age of the customer, tighter collaboration between business decision makers and technology management professionals is critical.  This wave addresses both perspectives providing the business requirements for marketing and product professionals while also addressing the technical questions that are important when selecting tools.  Yes, business and technology management can work together, be on the same page, and produce great results!
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MDM: Highly recommended, still misunderstood

Michele Goetz

Master data management is a hot topic.  And, this is at times surprising to me because the noise of big data is deafening.  Big data is certainly sexier.  MDM is like mom nagging to clean up the room - necessary, but a total buzz kill.

Here is some of the anecdotal evidence that is raising my eyebrows:

  • Our Forrester Wave for MDM was at the top of most read reports during Q1.  
  • MDM inquiries from clients keep me very busy.  
  • Vendors see MDM as a key growth area in their portfolios.
  • Consultancies are consistently pointing to client gaps in data governance and data architectures that point toward a master data problem.  
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Cisco Is Transforming Its DNA Toward Customer Experience

Charlie Dai

In the Cisco Collaboration Connection event for Asia Pacific early this week, I had the opportunity to try newly designed Cisco collaboration products, as well has have in-depth discussions with senior executives from Cisco.  And  I was also able to observe the response from the partners and customers I met from across APAC, including China, India, Singapore and Indonesia, and exchange my thoughts with them as well. I feel that the DNA of Cisco is changing, from technology-centric toward customer experience focused, starting with the collaboration business. Here is evidence beyond slogans on their Power Point slides.

  • Design. When people talk about the design of Cisco’s collaboration products, usually it would be with words like high-tech, standardized or professional, but seldom about fashionable design, beauty, simplicity, or ease of use – attributes  typically used to describe the leading consumer electronic appliances from Apple or Samsung. Now, with the latest product announcements, it’s totally different, and Cisco has won several Red Dot industrial design awards in 2014.
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Survey is Open - Call for Participation - 2014 ECM and Archiving Trends

Cheryl McKinnon

Forrester's 2014 online survey for Enterprise Content Management (ECM) and Content Archiving is open! Take this opportunity to provide your perspectives on the vendors, the challenges, and the opportunities you are see in these technology markets.

Why is your input important? Forrester uses this data to:

  • Keep our Content Management Playbook fresh and relevant. Clients who are embarking on a new or updated content initiative rely on these interconnected reports to understand the landscape, market direction and build out the business cases, continuous improvement techniques and org charts to succeed.
  • Track the trends and emerging use cases for ECM and archiving. We see growth-oriented enterprises using both data and content to support customer acquisition and retentention strategies, innovation programs and develop operational excellence. How are these new requirements being met?
  • Educate clients and non-clients alike via research, blog posts, webinars and industry presentations. This survey data helps us validate and verify where ECM and archiving markets are evolving, and help you make better investment decisions.

Please take this survey if you are a practitioner inside private or public sector, and make or influence decisions around ECM and/or archiving platforms. Survey participants will be provided with the survey results summary slide deck, if desired.

Vendors and consultants - we encourage you to circulate this survey to your clients and prospects!

Forrester thanks you for your participation!  Link: https://forrester.co1.qualtrics.com/SE/?SID=SV_3TS5F96nDBMaH0V

Business Agility Starts With Your People: Keynote At Forrester London Forum

Craig Le Clair

The ability to sense and execute on change are essential qualities of a digital business in today’s marketplace.

Don’t believe me? Consider this: 70% of the companies that were on the Global 500 list a mere 10 years ago have now vanished – unable to adapt. In those 10 years we’ve seen digital disruption change the business landscape. We’ve watched the Internet become pervasive, embraced cloud-based applications that update multiple times a year, acquired mobile devices that connect everywhere in the neighborhood and around the globe, and embraced information workers who use their own tools to do corporate work on their own time.

We recently surveyed 300 global businesses to dig deeply into how prepared – in the sense of being agile – they are for types of events and business changes that the new digital age will bring. And, our findings were not surprising. High performing organizations are flattening to deal with rapid change. They are using knowledge creation and dissemination to drive decisions lower in the organization, and redefining  the role of the CEO. Organizational agility, characterized by high awareness and execution in knowledge dissemination, change management and digital psychology agility dimensions, drives significant performance for enterprises.  

My keynote session at our Forum for Technology Management Leaders in London (June 12-13) on the topic will highlight organizations that have made market, organizational, and process changes based on digital strategies to become more agile, more productive, and grow revenues. I hope to see you there.

Artificial Intelligence Needs More Than A Name, It Needs Personality

Michele Goetz

IBM's acquisition of Cognea, a startup that creates virtual assistants of multiple personalities, further reinforces that voice is not enough for artificial intelligence.  You need personality.

I for one cheer IBM's investment, because to be honest, IBM Watson's Jeopardy voice was a bit creepy.  What has made Apple's Siri intriguing and personable, even if not always an effective capability, is the sultry sound of her voice and at times the hilarity of Siri's responses.  However, if you were like me and changed from the female to male voice because you were curious, the personality of male Siri was disturbing (the first time I heard it I jumped).  Personality is what you relate to. 

The impression of intelligence is a factor of what is said and how it is delivered.  Think about how accents influence our perception of people.  It is why news media personalities work hard to refine and master a Mid-west accent.  And, how one presents themselves in professional situations says a lot about whether you can trust their judgment.  As much as I love my home town of Boston, our native accent and sometimes cold personalities have much to be desired by the rest of the country.  And we have Harvard and MIT!  Oh so smart maybe, but some feel we are not always easy to connect with. 

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How Will The Data Economy Impact Enterprise Architects?

Gene Leganza
No self-respecting EA professional would enter into planning discussions with business or tech management execs without a solid grasp of the technologies available to the enterprise, right? But what about the data available to the enterprise? Given the shift towards data-driven decision-making and the clear advantages from advanced analytics capabilities, architecture professionals should be coming to the planning table with not only an understanding of enterprise data, but a working knowledge of the available third-party data that could have significant impact on your approach to customer engagement or your B2B partner strategy.
 
 
Data discussions can't be simply about internal information flow, master data, and business glossaries any more. Enterprise architects, business architects, and information architects working with business execs on tech-enabled strategies need to bring third-party data know-how to their brainstorming and planning discussions. As the data economy is still in its relatively early stages and, more to the point, as organizational responsibilities for sourcing, managing, and governing third-party data are still in their formative states, it behooves architects to take the lead in understanding the data economy in some detail. By doing so, architects can help their organizations find innovative approaches to data and analytics that have direct business impact by improving the customer experience, making your partner ecosystem more effective, or finding new revenue from data-driven products.
 
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Lexmark To Buy Readsoft - Consolidation Continues In Capture And Content Management Market

Craig Le Clair

Lexmark’s acquisition of Readsoft is part of a continued effort at Lexmark to balance mature and stable printer HW revenues with faster  growing software and services businesses.  This acquisition is one of many in the last two years, and is consistent with consolidation in the mature capture and content market.  And it works for me.

Readsoft provides more software depth in Europe then Lexmark has, and is stronger than Lexmark in financial process automation (purchase –to-pay and order-to cash although mostly the former) with strong integration with SAP and other ERP vendors. Perceptive Software, the core technology within  Lexmark’s software division, is  more content then transaction oriented, a strength that  Readsoft adds.  

There is also synergy across analytics.  For example, Brainware, acquired by Lexmark, is very strong in analytics for forms processing – one of these being invoices.  This should add smarts to ReadSofts front end. 

As always, success is determined by how integration talks place over time and whether an integrated platform can emerge with minimal customer disruption.  It would be good to see acquisiions in the services area to more quickly balance revenue with the tradition business. 

Welcome To The Future Of Data Management

Michele Goetz

 The demand for data has never been greater.  The expectations are even grander.  On the other hand, what the business wants has never been more ambiguous.  

Welcome to the future of data management.  

According to recent Forrester research, most of us are ill prepared.

  • The business is placing the ownership on data professionals for data needs they don't have the full knowledge to enable: security, quality, business intelligence, and data strategy. 
  • Pressure to contain cost causes data professionals to focus on bottom line efficiency goals and de-emphasize top line business growth goals.
  • Investment in data  is still grounded in bespoke systems that lack scale, flexibility, and agility
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Big Data Quality: Certify or Govern?

Michele Goetz

We've been having an intersting conversation with clients and internally about the baggage associated with Data Governance.  As much as we (the data people) try, the business thinks it is a necessary, but the commitment, participation, and application of it is considered a burden worth avoiding.  They wonder, "Is this really helping me?"  Even CIOs roll their eyes and have to be chased down when the data governance topic comes up.  They can't even sell it to the business.  

So, the question came up - Do we need to rebrand this? Or worse, do you abandon data governance?

Well, I don't know that I'm convinced that Data Governance needs a new name or brand.  And, with regulatory and security risks it can't be abandoned.  However, what organizaitons need is a framework that is business oriented, not data oriented.  Today, Data Governance is still stuck in the data, even with strong business participation.

Big data is the catalyst.  If you thought your data was challenging before, chaos and messiness takes on a whole other meaning with big data.  Scale now forces us to rethink what we govern, how we govern, and yes, if we govern.  This is to both better manage and govern process-wise, but it also drives us to ask the questions we didn't ask before. Questions about meeting expectations for data over meeting expectations to fit data into systems.

What this means...orient data governance toward data certification.

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