Best Practices For Influencing Business? Tips For Revitalizing IT Standards? Join Our Community Discussions!

Alex Cullen

Architects frequently tell us how much they value insights from practitioners like themselves. We at Forrester equally value these insights, as they are the foundation of our research. To serve you and us, we've launched The Forrester Community For Enterprise Architecture Professionals.

The community is open to all, whether you're a Forrester client or not. Check out the community, and you'll see conversations focused on the key challenges that you face – from influencing the thinking of your business execs to revitalizing an IT standards program to asking if application portfolio management (APM) is a responsibility of EA or the IT function supporting apps. Participating architects and Forrester analysts are sharing their perspectives – on these questions, plus other questions like the use of Wikis for architecture standards.

You can use these discussions to get better at your role – plus you'll be able to shape our research agenda by posting your questions or highlighting a topic you think demands further investigation. Our leading analysts – like Jeff Scott, Randy Heffner, Henry Peyret, Galen Schreck, and Gene Leganza – will also post the topics they are working on to get your input on them. 

Here's what you’ll find in The Forrester Community For Enterprise Architecture Professionals:

  • A simple platform on which you can pose your questions and get advice from peers who face the same business challenges.
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Which Next Subject Would Be Great In The EA And IT Governance Series Of Docs?

Henry Peyret

Last week I finally published the third document in the collection "EA Involvement In IT Governance": "Integrate EA With ITIL Service Portfolio Management." It follows the two previous documents "Integrate EA With Project Portfolio Management Governance" and "Integrate Enterprise Architecture With Application Portfolio Governance."

I say "finally" because most of the ideas for these documents were collected during the research Diego Lo Giudice and I did for Forrester's EA Forum 2010, nearly one year ago. If the ideas are quick to come, they sometimes take a long time to be realized in a document! I apologize to the customers who were waiting for the final document.

The goal of this collection of documents is to demonstrate typical EA involvement in IT governances — an area that is usually more or less "beyond" EA's scope. We also said in the EA Forum presentation that these potential involvements are not mandatory and highly depend on your particular EA objectives. EA involvement in IT governance should remain in line with the recommendation we made in Forrester report "Avoid The EA Governance Versus Agility Trap" and in which we still continue to believe: Governance is a lever to obtain nonshared (or even diverging) objectives. When objectives are shared, then governance is not required, and the approach should remain agile.

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EA Forum 2011: Key Tech Trends That Will Change Your Business

Gene Leganza

Only a few weeks to go before Forrester’s US EA Forum 2011 in San Francisco in February! I’ll be presenting a number of sessions, including the opening kickoff, where I’ll paint a picture of where I see EA going in the next decade. As Alex Cullen mentioned, I’ll examine three distinct scenarios where EA rises in importance, EA crashes and burns, or EA becomes marginalized.

But the most fun I’ve had preparing for this year’s event is putting together a new track: “Key Technology Trends That Will Change Your Business.” In the past, we’ve focused this conference on the practice of EA and used our big IT Forum conference in the spring to talk about technology strategies, but this year I’ve had the opportunity to put together five sessions that drill down into the technology trends that we think will have significant impact in your environment, with a particular focus on impacting business outcomes. Herewith is a quick summary of the sessions in this track:

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Forrester EA Forum Keynotes Map EA’s Shift From IT To Business

Alex Cullen

When I started as an architect, I was part of the team called “IT Architecture.” It was clear what we did and who we did it for – we standardized technology and designs so that IT would be more reliable, deliver business solutions more quickly, and cost less. We were an IT-centric function. Then the term “Enterprise Architecture” came in – and spurred debates as to “isn’t EA about the business?,” “what’s the right scope for EA?,” and “should EA report to the CEO?” We debated it, published books and blogs about it – but it didn’t change what most architects did; they did some flavor of IT Architecture.

Meanwhile, the interplay of business and technology changed . . . Technology became embedded and central to business results, and business leaders became technology advocates. The locus of technology innovation moved from the “heavy lifting” of core system implementations to the edges of the business, where business staff see opportunities and demand more autonomy to seize them. For enterprise architects, this means that regardless of what EA has been, in the future it must become a business-focused and embedded discipline. Mapping this shift is a key theme of Forrester’s Enterprise Architecture Forum 2011

Gene Leganza, who will be presenting the opening keynote “EA In The Year 2020: Strategic Nexus Or Oblivion?,” states it this way:

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The Hottest BPM Trends You Must Embrace In 2011!

Clay Richardson

As 2010 winds down, many business process professionals are finalizing plans to take their BPM initiatives to the next level in 2011. With so many different BPM trends and predictions floating around out there, I’m sure you’re scratching your head wondering which trends to adopt in 2011 and which trends to push off for another year. 

My colleague Gene Leganza recently published an excellent report titled "The Top 15 Technology Trends EAs Should Watch". I was pleased to see several BPM-specific trends show up in the report’s “Top 15” list. For the second year in a row, the report highlighted social BPM as one of the top trends to watch. In addition, process data management — the combination of MDM and BPM — was highlighted as another top BPM-related trend.

I recommend reading the entire report, since Gene does an excellent job slicing the survey data to show how we selected and ranked the top 15 trends.
 
So, as you're finalizing your 2011 BPM plans, here are the hottest trends and capabilities I recommend adding to your road map:

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Text Analytics: A Key Trend To Watch Over The Next Three Years

Leslie Owens

My colleague Gene Leganza, who serves Enterprise Architecture Professionals, compiled the top 15 technology trends EA should watch over the next three years. He highlights technologies that are new or changing, have the potential for significant impact, and require an IT-led strategy to exploit.

He highlights text analytics technology in the report because understanding unstructured data plays a critical part in daily operations. Enterprises have too much content to review and annotate manually. Text analytics products from vendors like Temis and SAS mine, interpret, and add structure to information to reveal hidden patterns and relationships.  In my 2009 overview of text analytics, I cite the primary use cases for these tools: voice of the customer, competitive intelligence, operations improvements, and compliance and law enforcement.

But there are a few other sweet spots for text analytics tools in the enterprise:

Analytics and search: Analytics tools surface and visualize patterns; search tools return discrete results to match an expressed need. But these disciplines are blending. People want to drill in to high-level analysis to find the specific thing customers buzz about.  And many searchers don’t know how to articulate their need as a query and are looking for the big picture on a topic or trend. Forrester expects these solutions to come together, as search tools mainstream semantic features like entity extraction out of the box, and analytics vendors introduce new ways to investigate relationships and data output.  

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Business Technology 2020 – Questions And Answers

Alex Cullen

What will business and technology be like in 2020 – and what’s IT’s place in this new world? This is the subject of a teleconference that James Staten and I held for our clients yesterday and also the subject of an upcoming Forrester report.

In this teleconference, we painted a picture of the impact of business-ready, self-service technology, a tech-savvy and self-sufficient workforce, and a business world in which today’s emerging economies dwarf the established ones, bringing a billion new consumers with a radically different view of products and services, as well as in which surging resource costs – especially energy costs – crush today’s global business models. 

In the past, when new waves of technology swept into our businesses – everything from the 1980s’ PCs to today’s empowered technologies – the reaction was the swinging pendulum of “decentralized/embedded IT” followed by “centralized/industrialized IT.” These tired old reactions won’t work in the world 2020. Instead, businesses must move to a model we call Empowered BT.

Empowered BT empowers business to pursue opportunities at the edge and the grassroots – but to balance this empowerment with enterprise concerns. Key to this balance is the interplay between four new “meta roles” – visionaries, consultants, integrators, and sustainability experts – combined with a new operating model based on guidelines, mentoring, and inspection. Also key is IT changing from a mindset in which it needs to control technology to one in which it embraces business ownership of technology decisions.

The teleconference chat window was busy as James and I presented our research. Here are the questions we weren’t able to answer due to time.

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What Matters When Assessing Your EA Program?

Henry Peyret

EA teams like to know how mature their EA practice is. There are a lot of EA maturity models out there. You will find some of these assessments and maturity models discussed in a 2009 Forrester report. Many EA teams share the idea that there is a single “ultimate EA model” and that EA leaders should strive to move up the ladder to this ultimate model. It’s like a video game – you try to get to the next level. 

For the past three months, the EA team’s Researcher Tim DeGennaro has been looking at these models and Forrester’s research on EA best practices to create a framework for assessing EA programs. This looked deceptively simple: Develop criteria based on the best practices we see in leading EA organizations, create an objective scale to rate an organization’s progress, offer reporting to illuminate next steps, and wrap it in an easy-to-use assessment package. What we’ve found so far is not only that avoiding the effects of subjectivity and lack of context is impossible but also that many assessment styles disagree on the most crucial aspect: What exactly is EA supposed to be aiming for?

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How Should EA Be Funded – And What Impact Does That Have On EA Value?

Alex Cullen

Recently I participated in a roundtable discussion by members of Forrester’s EA Council on “Getting Strategic In A Tactical World.” Members talked through the challenge of maintaining a strategic focus when the IT (or business) organization was very tactical and of getting the enterprise architecture function to have the right balance of tactical and strategic activities. “Strategic/Tactical Focus” is one of the dimensions of the Archetypes of EA that Forrester has written about, including in this blog, and the balance between tactical and strategic is a key factor in how the larger organization views EA’s relevance as well as the support it provides to EA. 

One of the participants, who headed a team of more than 50 architects, asked the others, “How is your department funded – as overhead operations or as part of the project investment budget?” The person who asked this question said that his organization is more than 70% funded out of the project budget. Others responded with a range of 100% operations to 100% project-based. The comments around these different funding mixes were very interesting (all comments paraphrased):

“It’s easier to justify the size of my team if the funding is tied to the amount of project investments we are making.”

“Investment funding levels are too variable – two years ago we cut way back, now we’ve ramped way up. If my team size was a factor of investment funding, we wouldn’t be prepared for the amount of investment we are making now.”

“EA funding as part of ongoing operations budget makes us look like overhead. I don’t want architecture to look like some sort of overhead.”

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Open Text Rounds Out ECM Suite With StreamServe Acquisition

Craig Le Clair

Open Text today announced that it has acquired StreamServe, a provider of customer communication management solutions. The acquisition will add a missing piece from the OT portfolio — document output for customer communication management — and will enhance Open Text's SAP partnership. DoCCM is becoming more important to push transactional content for multichannel communication and as one of the components of dynamic case management solutions. StreamServe has always had strong post composition, output management, and production management, particularly for invoices and statements generated by ERP systems, including SAP and Lawson Software. It's a dominant provider of CCM in the energy, utility, and supply chain segments. Its partnership with Adobe — which integrates StreamServe's Persuasion with Adobe LiveCycle Designer ES and repackages it as LiveCycle Production Print ES — has enhanced the North American presence. But at its core, StreamServe excels at integrating DoCCM into structured and enterprise apps to leverage its work processing and will benefit from integrating with OT systems, particularly the more capable BPM and WCM solutions. Fairly predictable — but a good move for both firms.