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Posted by Emily Riley on April 28, 2009
I had a fantastic time at the Forrester Marketing Forum in Orlando last week. Being a newly indoctrinated Forrester analyst, it was equally beneficial to meet clients and other Forresterites. It was great to see that a lot of clients blogged and tweeted throughout. A few clients put together great overviews of the forum.
The opening session focused on on taking risks in a down economy, a great way to jumpstart conversations during the event. I got a chance to roll up my sleeves and talk to a slew of clients one-on-one about how this notion could put them ahead of their competition. There were a few key themes that kept coming back: